APA (7th ed.) Citation

Seybold, P. B. (2006). Outside innovation: How your customers will co-design your company's future. Collins.

Chicago Style (17th ed.) Citation

Seybold, Patricia B. Outside Innovation: How Your Customers Will Co-design Your Company's Future. New York: Collins, 2006.

MLA (9th ed.) Citation

Seybold, Patricia B. Outside Innovation: How Your Customers Will Co-design Your Company's Future. Collins, 2006.