Matching and challenge gifts to charity: evidence from laboratory and natural field experiments

This study designs a natural field experiment linked to a controlled laboratory experiment to examine the effectiveness of matching gifts and challenge gifts, two popular strategies used to secure a portion of the $200 billion annually given to charities. We find evidence that challenge gifts positi...

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Bibliographische Detailangaben
Hauptverfasser: Rondeau, Daniel 1966- (VerfasserIn), List, John A. 1968- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Cambridge, Mass. National Bureau of Economic Research 2008
Schriftenreihe:Working paper series / National Bureau of Economic Research 13728
Online-Zugang:Volltext
Zusammenfassung:This study designs a natural field experiment linked to a controlled laboratory experiment to examine the effectiveness of matching gifts and challenge gifts, two popular strategies used to secure a portion of the $200 billion annually given to charities. We find evidence that challenge gifts positively influence contributions in the field, but matching gifts do not. Methodologically, we find important similarities and dissimilarities between behavior in the lab and the field. Overall, our results have clear implications for fundraisers and provide avenues for future empirical and theoretical work on charitable giving.
Beschreibung:29 S. 22 cm

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