An economic analysis of platform sharing:
We explore the managerial implications and economic consequences of platform sharing under models of horizontal and vertical product differentiation. By using a common platform across different products, firms can save on fixed costs for platform development. At the same time, platform sharing impos...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
National Bureau of Economic Research
2007
|
| Series: | Working paper series / National Bureau of Economic Research
13058 |
| Online Access: | Volltext |
| Summary: | We explore the managerial implications and economic consequences of platform sharing under models of horizontal and vertical product differentiation. By using a common platform across different products, firms can save on fixed costs for platform development. At the same time, platform sharing imposes restrictions on firms' ability to differentiate their products, and this reduces their profitability. It might appear that platform sharing across firms makes consumers worse off because firms cooperate in their product development processes to maximize their joint profit. We find, however, that platform sharing across firms benefits consumers in our framework because it intensifies competition in our horizontal differentiation model, and because it increases the quality of the lower-end product in our vertical differentiation model. We also show new channels through which a merger makes consumers worse off in the presence of platform sharing. |
| Physical Description: | 29 S. 22 cm |
Staff View
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| index_date | 2024-07-02T22:41:31Z |
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| language | English |
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| physical | 29 S. 22 cm |
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| spelling | Ghosh, Arghya Verfasser (DE-588)133347397 aut An economic analysis of platform sharing Arghya Ghosh ; Hodaka Morita Cambridge, Mass. National Bureau of Economic Research 2007 29 S. 22 cm txt rdacontent n rdamedia nc rdacarrier Working paper series / National Bureau of Economic Research 13058 We explore the managerial implications and economic consequences of platform sharing under models of horizontal and vertical product differentiation. By using a common platform across different products, firms can save on fixed costs for platform development. At the same time, platform sharing imposes restrictions on firms' ability to differentiate their products, and this reduces their profitability. It might appear that platform sharing across firms makes consumers worse off because firms cooperate in their product development processes to maximize their joint profit. We find, however, that platform sharing across firms benefits consumers in our framework because it intensifies competition in our horizontal differentiation model, and because it increases the quality of the lower-end product in our vertical differentiation model. We also show new channels through which a merger makes consumers worse off in the presence of platform sharing. Morita, Hodaka Verfasser (DE-588)132101157 aut Erscheint auch als Online-Ausgabe National Bureau of Economic Research <Cambridge, Mass.> NBER working paper series 13058 (DE-604)BV002801238 13058 http://papers.nber.org/papers/w13058.pdf kostenfrei Volltext |
| spellingShingle | Ghosh, Arghya Morita, Hodaka An economic analysis of platform sharing |
| title | An economic analysis of platform sharing |
| title_auth | An economic analysis of platform sharing |
| title_exact_search | An economic analysis of platform sharing |
| title_exact_search_txtP | An economic analysis of platform sharing |
| title_full | An economic analysis of platform sharing Arghya Ghosh ; Hodaka Morita |
| title_fullStr | An economic analysis of platform sharing Arghya Ghosh ; Hodaka Morita |
| title_full_unstemmed | An economic analysis of platform sharing Arghya Ghosh ; Hodaka Morita |
| title_short | An economic analysis of platform sharing |
| title_sort | an economic analysis of platform sharing |
| url | http://papers.nber.org/papers/w13058.pdf |
| volume_link | (DE-604)BV002801238 |
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