Bonfrer, A., Berndt, E. R., & Silk, A. J. (2006). Anomalies in estimates of cross-price elasticities for marketing mix models: Theory and empirical test. National Bureau of Economic Research.
Chicago Style (17th ed.) CitationBonfrer, Andre, Ernst R. Berndt, and Alvin J. Silk. Anomalies in Estimates of Cross-price Elasticities for Marketing Mix Models: Theory and Empirical Test. Cambridge, Mass: National Bureau of Economic Research, 2006.
MLA (9th ed.) CitationBonfrer, Andre, et al. Anomalies in Estimates of Cross-price Elasticities for Marketing Mix Models: Theory and Empirical Test. National Bureau of Economic Research, 2006.
Warning: These citations may not always be 100% accurate.