Scale and scope economies in the global advertising and marketing services business:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
National Bureau of Economic Research
2003
|
| Series: | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series
9965 |
| Subjects: | |
| Online Access: | Volltext |
| Physical Description: | 53 S. |
Staff View
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| spelling | Silk, Alvin J. Verfasser (DE-588)128832444 aut Scale and scope economies in the global advertising and marketing services business Alvin J. Silk ; Ernst R. Berndt Cambridge, Mass. National Bureau of Economic Research 2003 53 S. txt rdacontent n rdamedia nc rdacarrier National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series 9965 Mathematisches Modell Advertising Costs Mathematical models Marketing Costs Mathematical models Berndt, Ernst R. Verfasser (DE-588)128550783 aut Erscheint auch als Online-Ausgabe National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series 9965 (DE-604)BV002801238 9965 http://papers.nber.org/papers/w9965.pdf kostenfrei Volltext |
| spellingShingle | Silk, Alvin J. Berndt, Ernst R. Scale and scope economies in the global advertising and marketing services business National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series Mathematisches Modell Advertising Costs Mathematical models Marketing Costs Mathematical models |
| title | Scale and scope economies in the global advertising and marketing services business |
| title_auth | Scale and scope economies in the global advertising and marketing services business |
| title_exact_search | Scale and scope economies in the global advertising and marketing services business |
| title_exact_search_txtP | Scale and scope economies in the global advertising and marketing services business |
| title_full | Scale and scope economies in the global advertising and marketing services business Alvin J. Silk ; Ernst R. Berndt |
| title_fullStr | Scale and scope economies in the global advertising and marketing services business Alvin J. Silk ; Ernst R. Berndt |
| title_full_unstemmed | Scale and scope economies in the global advertising and marketing services business Alvin J. Silk ; Ernst R. Berndt |
| title_short | Scale and scope economies in the global advertising and marketing services business |
| title_sort | scale and scope economies in the global advertising and marketing services business |
| topic | Mathematisches Modell Advertising Costs Mathematical models Marketing Costs Mathematical models |
| topic_facet | Mathematisches Modell Advertising Costs Mathematical models Marketing Costs Mathematical models |
| url | http://papers.nber.org/papers/w9965.pdf |
| volume_link | (DE-604)BV002801238 |
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