APA (7th ed.) Citation

McDonald, M. (1995). Marketing strategies: New approaches, new techniques (1. ed.). Pergamon <<[u.a.]>>.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Marketing Strategies: New Approaches, New Techniques. 1. ed. [Oxford]: Pergamon <<[u.a.]>>, 1995.

MLA (9th ed.) Citation

McDonald, Malcolm. Marketing Strategies: New Approaches, New Techniques. 1. ed. Pergamon <<[u.a.]>>, 1995.