Challenges to advertising research:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Berlin
Hochschule der Künste
1995
|
| Series: | From advertising to communication
1 |
| Subjects: | |
| Physical Description: | VIII, 167 S. graph. Darst. |
| ISBN: | 3894620374 |
Staff View
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| id | DE-604.BV023563515 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:38:18Z |
| indexdate | 2024-07-09T21:24:36Z |
| institution | BVB |
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| isbn | 3894620374 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016879769 |
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| physical | VIII, 167 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Hochschule der Künste |
| record_format | marc |
| series | From advertising to communication |
| series2 | From advertising to communication |
| spelling | Challenges to advertising research 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... Berlin Hochschule der Künste 1995 VIII, 167 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier From advertising to communication 1 Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1994 Berlin gnd-content Werbung (DE-588)4065541-6 s Kommunikation (DE-588)4031883-7 s DE-604 Huth, Lutz edt Conference of the Research Project From Advertising to Communication 1 1994 Berlin Sonstige (DE-588)2144621-0 oth From advertising to communication 1 (DE-604)BV023546694 1 |
| spellingShingle | Challenges to advertising research From advertising to communication Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)1071861417 |
| title | Challenges to advertising research |
| title_auth | Challenges to advertising research |
| title_exact_search | Challenges to advertising research |
| title_exact_search_txtP | Challenges to advertising research |
| title_full | Challenges to advertising research 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... |
| title_fullStr | Challenges to advertising research 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... |
| title_full_unstemmed | Challenges to advertising research 1st, Inaugural Research Conference, Berlin 1994 [Conference on Research Project From Advertising to Communication]. Ed. Lutz Huth ... |
| title_short | Challenges to advertising research |
| title_sort | challenges to advertising research |
| topic | Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Kommunikation Werbung Konferenzschrift 1994 Berlin |
| volume_link | (DE-604)BV023546694 |
| work_keys_str_mv | AT huthlutz challengestoadvertisingresearch AT conferenceoftheresearchprojectfromadvertisingtocommunicationberlin challengestoadvertisingresearch |