The economics of advertising:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham ; Northampton, Mass.
Elgar
2001
|
| Schriftenreihe: | The international library of critical writings in economics
136 |
| Schlagworte: | |
| Beschreibung: | XXVI, 669 S. |
| ISBN: | 1840643846 |
Internformat
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| callnumber-search | HF5823.E229 2001 |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.1 21 |
| dewey-sort | 3659.1 221 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:37:46Z |
| indexdate | 2024-07-31T00:41:27Z |
| institution | BVB |
| isbn | 1840643846 |
| language | English |
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| physical | XXVI, 669 S. |
| publishDate | 2001 |
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| publisher | Elgar |
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| series | The international library of critical writings in economics |
| series2 | The international library of critical writings in economics An Elgar reference collection |
| spelling | The economics of advertising ed. by Kyle Bagwell Cheltenham ; Northampton, Mass. Elgar 2001 XXVI, 669 S. txt rdacontent n rdamedia nc rdacarrier The international library of critical writings in economics 136 An Elgar reference collection Advertising Advertising -- Economic aspects Werbewirtschaft (DE-588)4189650-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbewirtschaft (DE-588)4189650-6 s DE-604 Bagwell, Kyle 1961- (DE-588)128796464 edt The international library of critical writings in economics 136 (DE-604)BV004220075 136 |
| spellingShingle | The economics of advertising The international library of critical writings in economics Advertising Advertising -- Economic aspects Werbewirtschaft (DE-588)4189650-6 gnd |
| subject_GND | (DE-588)4189650-6 (DE-588)4143413-4 |
| title | The economics of advertising |
| title_auth | The economics of advertising |
| title_exact_search | The economics of advertising |
| title_exact_search_txtP | The economics of advertising |
| title_full | The economics of advertising ed. by Kyle Bagwell |
| title_fullStr | The economics of advertising ed. by Kyle Bagwell |
| title_full_unstemmed | The economics of advertising ed. by Kyle Bagwell |
| title_short | The economics of advertising |
| title_sort | the economics of advertising |
| topic | Advertising Advertising -- Economic aspects Werbewirtschaft (DE-588)4189650-6 gnd |
| topic_facet | Advertising Advertising -- Economic aspects Werbewirtschaft Aufsatzsammlung |
| volume_link | (DE-604)BV004220075 |
| work_keys_str_mv | AT bagwellkyle theeconomicsofadvertising |