Marketing research: text and cases
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. [u.a.]
Irwin
1972
|
| Edition: | 3. ed., 1. pr. |
| Subjects: | |
| Physical Description: | XV, 813 S. graph. Darst. |
Staff View
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-02T22:36:22Z |
| indexdate | 2024-07-09T21:24:10Z |
| institution | BVB |
| language | English |
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| physical | XV, 813 S. graph. Darst. |
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| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Irwin |
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| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Marketing research text and cases Harper W. Boyd ; Ralph Westfall 3. ed., 1. pr. Homewood, Ill. [u.a.] Irwin 1972 XV, 813 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s 2\p DE-604 Marktforschung (DE-588)4037630-8 s 3\p DE-604 Westfall, Ralph Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Boyd, Harper W. Westfall, Ralph Marketing research text and cases Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4522595-3 |
| title | Marketing research text and cases |
| title_auth | Marketing research text and cases |
| title_exact_search | Marketing research text and cases |
| title_exact_search_txtP | Marketing research text and cases |
| title_full | Marketing research text and cases Harper W. Boyd ; Ralph Westfall |
| title_fullStr | Marketing research text and cases Harper W. Boyd ; Ralph Westfall |
| title_full_unstemmed | Marketing research text and cases Harper W. Boyd ; Ralph Westfall |
| title_short | Marketing research |
| title_sort | marketing research text and cases |
| title_sub | text and cases |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marktforschung Marketingforschung Fallstudiensammlung |
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