APA (7th ed.) Citation

Keller, K. L., Apéria, T., & Georgson, M. (2008). Strategic brand management: A European perspective (1. publ.). Prentice Hall Financial Times.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, Tony Apéria, and Mats Georgson. Strategic Brand Management: A European Perspective. 1. publ. Harlow [u.a.]: Prentice Hall Financial Times, 2008.

MLA (9th ed.) Citation

Keller, Kevin Lane, et al. Strategic Brand Management: A European Perspective. 1. publ. Prentice Hall Financial Times, 2008.