Market entry strategies in Eastern Europe in the context of the European Union: an empirical research into German firms entering the Polish market
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Wiesbaden
Dt. Univ.-Verl.
2006
|
| Edition: | 1. Aufl. |
| Series: | Wirtschaftswissenschaften
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVII, 202 S. graph. Darst. 21 cm |
| ISBN: | 9783835004948 3835004948 |
Staff View
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| 245 | 1 | 0 | |a Market entry strategies in Eastern Europe in the context of the European Union |b an empirical research into German firms entering the Polish market |c Michael Klug. With a forew. by Joanna Pietrzak |
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Record in the Search Index
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| adam_text | MICHAEL KLUG MARKET ENTRY STRATEGIES IN EASTERN EUROPE IN THE CONTEXT OF
THE EUROPEAN UNION AN EMPIRICAL RESEARCH INTO GERMAN FIRMS ENTERING THE
POLISH MARKET WITH A FOREWORD BY PROF. DR. JOANNA PIETRZAK T- V;..
DEUTSCHER UNIVERSITATS-VERLAG IX TABLE OF CONTENT FOREWORD V
ACKNOWLEDGEMENT VII TABLE OF CONTENT IX LIST OF FIGURES XIII LIST OF
TABLES XV LIST OF ABBREVIATIONS XVII INTRODUCTION 1 OBJECT OF RESEARCH 1
GOAL OF THIS WORK AND MAIN HYPOTHESES 2 RESEARCH METHODOLOGY 2 OUTLINE
OF THIS WORK 4 1 ANALYSIS OF THEORETICAL APPROACHES TO STRATEGIC ISSUES
7 1.1 THE MARKET-BASED VIEW 7 1.1.1 HISTORY OF THE MARKET-BASED VIEW 7
1.1.2 THE FIVE FORCES OF COMPETITION 8 1.1.3 STRATEGY FORMULATION FOR A
COMPANY , 11 1.1.4 GENERIC STRATEGIES FOR A FIRM $**-&/* 1.1.5 VALUE
CHAIN AND ACTIVITIES : V . 12 1.1.6 THE DIAMOND MODEL ON THE
COMPETITIVE ADVANTAGE OF NATIONS.... 13 1.1.7 CONCLUSION AND CRITICISM
OF THE MARKET-BASED VIEW 16 1.2 THE RESOURCE-BASED VIEW 17 1.2.1 HISTORY
OF THE RESOURCE-BASED VIEW 17 1.2.2 AUTHORS CONTRIBUTING TO THE
RESOURCE-BASED VIEW 18 1.2.3 CONCLUSIONS AND CRITICISM OF THE
RESOURCE-BASED VIEW 20 1.3 TRANSACTION COST THEORY 21 1.3.1 HISTORY OF
TRANSACTION COST THEORY 21 1.3.2 THE CONCEPT AND ASSUMPTIONS OF
TRANSACTION COST THEORY 22 1.3.3 TRANSACTION COST INFLUENCES ON MARKET
ENTRY DECISIONS 24 1.3.4 , CONCLUSION AND CRITICISM OF TRANSACTION COST
THEORY 25 1.4 THEORIES EXPLAINING INTERNATIONAL BUSINESS 26 1.4.1
THEORIES OF FOREIGN TRADE 26 1.4.2 PRODUCT CYCLE THEORY BY VERNON 26
1.4.3 LEARNING THEORY BY JOHANSON AND VAHLNE 27 1.4.4 MONOPOLISTIC
ADVANTAGES THEORY BY HYMER ARID KINDLEBERGER 28 1.4.5 INTERNALISATION
THEORY BY BUCKLEY ANDCASSON 29 1.4.6 ECLECTIC THEORY BY DUNNING 29 1.5
SUMMARY AND CONCLUSIONS 30 2 PRACTICAL OPTIONS FOR INVESTORS CONSIDERING
MARKET ENTRIES 33 2.1 HISTORICAL REVIEW OF INTERNATIONAL BUSINESS 33 2.2
MODES OF INTERNATIONAL MARKET ENTRY 34 2.2.1 EXPORT 35 2.2.2 CONTRACTUAL
AGREEMENTS 38 X 2.2.3 JOINT VENTURE 41 2.2.4 WHOLLY OWNED SUBSIDIARY 42
2.2.5 COMPARISON OF MARKET ENTRY MODES 44 2.3 BUILDING A COMPETITIVE
EDGE IN A NEW MARKET 45 2.3.1 PRODUCT 47 2.3.2 PRICING 48 2.3.3
DISTRIBUTION CHANNELS 50 2.3.4 MARKET COMMUNICATION 52 2.4 SUMMARY AND
CONCLUSIONS 54 THE EUROPEAN UNION FROM THE PERSPECTIVE OF A BUSINESS
INVESTOR 57 3.1 FOUNDATION OF THE EUROPEAN UNION 57 3.1.1 HISTORY OF THE
EUROPEAN UNION 57 3.1.2 INSTITUTIONS OF THE EUROPEAN UNION 60 3.2
PRINCIPLES OF THE EUROPEAN UNION 63 3.2.1 THE SINGLE MARKET 63 3.2.2
COMPETITION POLICY 65 3.2.3 REGIONAL AND COHESION POLICY 67 3.3 POLISH
ACCESSION TO THE EUROPEAN UNION 69 3.3.1 ACQUIS COMMUNAUTAIRE 70 3.3.2
EU-FUNDS FOR POLISH DEVELOPMENTS 71 3.3.3 COPENHAGEN CRITERIA 71 3.3.4
POLAND S POLITICAL TRANSFORMATION 73 3.3.5 ECONOMIC DEVELOPMENT IN
POLAND 74 3.4 IMPLICATIONS OF EU MEMBERSHIP FOR INVESTMENT DECISIONS 76
3.4.1 SINGLE MARKET 76 3.4.2 TAXATION OF FIRMS WITHIN THE EU 78 3.4.3
EU-SUPPORT FOR SMALL- AND MEDIUM-SIZED ENTERPRISES 79 3.4.4 PUBLIC
TENDERS 79 3.4.5 REGIONAL POLICY 80 3.4.6 EUROPEAN COMPANIES 80 3.5
SUMMARY AND CONCLUSIONS 81 THE POLISH MARKET - OPPORTUNITIES AND
CHALLENGES FOR GERMAN INVESTORS 83 4.1 POLAND 83 4.1.1 THE POLISH
ECONOMY 83 4.1.2 FOREIGN TRADE 85 4.1.3 FOREIGN DIRECT INVESTMENTS IN
POLAND 87 4.1.4 INDUSTRY: TECHNOLOGY 89 4.1.5 INDUSTRY: INFRASTRUCTURE
91 4.2 GERMANY 94 4.2.1 THE GERMAN ECONOMY 94 4.2.2 FOREIGN TRADE 95
4.2.3 FOREIGN DIRECT INVESTMENTS 96 4.2.4 INDUSTRY: TECHNOLOGY 96 4.2.5
INDUSTRY: INFRASTRUCTURE 99 4.3 SUMMARY AND CONCLUSIONS 101 XI 5 FACTORS
DETERMINING MARKET ENTRY POLICY OF CHOSEN GERMAN COMPANIES - AN
EMPIRICAL STUDY 103 5.1 EXPLANATION OF RESEARCH METHODOLOGY 103 5.1.1
SELECTION OF INDUSTRIES 104 5.1.2 SELECTION OF COMPANIES 104 5.2 CASE
STUDIES: TECHNOLOGY 107 5.2.1 CASE STUDY: ARCHIMEDES 107 5.2.2 CASE
STUDY: ARISTOTELES 112 5.2.3 CASE STUDY: CICERO 115 5.2.4 CASE STUDY:
DIOGENES 119 5.2.5 CASE STUDY: EPICURUS 123 5.2.6 CASE STUDY: PLATON 127
5.2.7 CASE STUDY: PYTHAGORAS 130 5.2.8 CASE STUDY: SENECA 134 5.3 CASE
STUDIES: INFRASTRUCTURE 137 5.3.1 CASE STUDY: BACH 137 5.3.2 CASE STUDY:
BEETHOVEN 140 5.3.3 CASE STUDY: BRAHMS 144 5.3.4 CASE STUDY: MENDELSSOHN
147 5.3.5 CASE STUDY: MOZART 152 5.3.6 CASE STUDY: SCHUBERT 156 5.3.7
CASE STUDY: SCHUMANN 161 5.3.8 CASE STUDY: STRAUSS .....165 6
CONCLUSIONS FROM EMPIRICAL FINDINGS AND VERIFICATION OF HYPOTHESES 169
6.1 MARKET POSITION AND STRATEGY 169 6.1.1 TECHNOLOGY 169 6.1.2
INFRASTRUCTURE 170 6.1.3 MAIN CONCLUSIONS 171 6.2 INTERNATIONAL BUSINESS
171 6.2.1 TECHNOLOGY 171 6.2.2 INFRASTRUCTURE 172 6.2.3 MAIN CONCLUSIONS
173 6.3 BUSINESS IN POLAND 174 6.3.1 TECHNOLOGY 174 6.3.2 INFRASTRUCTURE
175 6.3.3 MAIN CONCLUSIONS 176 6.4 MEMBERSHIP IN THE EUROPEAN UNION 177
6.4.1 EMPIRICAL FINDINGS 177 6.4.2 MAIN CONCLUSIONS 178 SUMMARY 181
APPENDIX: QUESTIONNAIRE FOR EMPIRICAL RESEARCH 183 LITERATURE 185
|
| adam_txt |
MICHAEL KLUG MARKET ENTRY STRATEGIES IN EASTERN EUROPE IN THE CONTEXT OF
THE EUROPEAN UNION AN EMPIRICAL RESEARCH INTO GERMAN FIRMS ENTERING THE
POLISH MARKET WITH A FOREWORD BY PROF. DR. JOANNA PIETRZAK T- V;. '
DEUTSCHER UNIVERSITATS-VERLAG IX TABLE OF CONTENT FOREWORD V
ACKNOWLEDGEMENT VII TABLE OF CONTENT IX LIST OF FIGURES XIII LIST OF
TABLES XV LIST OF ABBREVIATIONS XVII INTRODUCTION 1 OBJECT OF RESEARCH 1
GOAL OF THIS WORK AND MAIN HYPOTHESES 2 RESEARCH METHODOLOGY 2 OUTLINE
OF THIS WORK 4 1 ANALYSIS OF THEORETICAL APPROACHES TO STRATEGIC ISSUES
7 1.1 THE MARKET-BASED VIEW 7 1.1.1 HISTORY OF THE MARKET-BASED VIEW 7
1.1.2 THE FIVE FORCES OF COMPETITION 8 1.1.3 STRATEGY FORMULATION FOR A
COMPANY , 11 1.1.4 GENERIC STRATEGIES FOR A FIRM $**-&/*' 1.1.5 VALUE
CHAIN AND ACTIVITIES : V .'12 1.1.6 THE DIAMOND MODEL ON THE
COMPETITIVE ADVANTAGE OF NATIONS. 13 1.1.7 CONCLUSION AND CRITICISM
OF THE MARKET-BASED VIEW 16 1.2 THE RESOURCE-BASED VIEW 17 1.2.1 HISTORY
OF THE RESOURCE-BASED VIEW 17 1.2.2 AUTHORS CONTRIBUTING TO THE
RESOURCE-BASED VIEW 18 1.2.3 CONCLUSIONS AND CRITICISM OF THE
RESOURCE-BASED VIEW 20 1.3 TRANSACTION COST THEORY 21 1.3.1 HISTORY OF
TRANSACTION COST THEORY 21 1.3.2 THE CONCEPT AND ASSUMPTIONS OF
TRANSACTION COST THEORY 22 1.3.3 TRANSACTION COST INFLUENCES ON MARKET
ENTRY DECISIONS 24 1.3.4 , CONCLUSION AND CRITICISM OF TRANSACTION COST
THEORY 25 1.4 THEORIES EXPLAINING INTERNATIONAL BUSINESS 26 1.4.1
THEORIES OF FOREIGN TRADE 26 1.4.2 PRODUCT CYCLE THEORY BY VERNON 26
1.4.3 LEARNING THEORY BY JOHANSON AND VAHLNE 27 1.4.4 MONOPOLISTIC
ADVANTAGES THEORY BY HYMER ARID KINDLEBERGER 28 1.4.5 INTERNALISATION
THEORY BY BUCKLEY ANDCASSON 29 1.4.6 ECLECTIC THEORY BY DUNNING 29 1.5
SUMMARY AND CONCLUSIONS 30 2 PRACTICAL OPTIONS FOR INVESTORS CONSIDERING
MARKET ENTRIES 33 2.1 HISTORICAL REVIEW OF INTERNATIONAL BUSINESS 33 2.2
MODES OF INTERNATIONAL MARKET ENTRY 34 2.2.1 EXPORT 35 2.2.2 CONTRACTUAL
AGREEMENTS 38 X 2.2.3 JOINT VENTURE 41 2.2.4 WHOLLY OWNED SUBSIDIARY 42
2.2.5 COMPARISON OF MARKET ENTRY MODES 44 2.3 BUILDING A COMPETITIVE
EDGE IN A NEW MARKET 45 2.3.1 PRODUCT 47 2.3.2 PRICING 48 2.3.3
DISTRIBUTION CHANNELS 50 2.3.4 MARKET COMMUNICATION 52 2.4 SUMMARY AND
CONCLUSIONS 54 THE EUROPEAN UNION FROM THE PERSPECTIVE OF A BUSINESS
INVESTOR 57 3.1 FOUNDATION OF THE EUROPEAN UNION 57 3.1.1 HISTORY OF THE
EUROPEAN UNION 57 3.1.2 INSTITUTIONS OF THE EUROPEAN UNION 60 3.2
PRINCIPLES OF THE EUROPEAN UNION 63 3.2.1 THE SINGLE MARKET 63 3.2.2
COMPETITION POLICY 65 3.2.3 REGIONAL AND COHESION POLICY 67 3.3 POLISH
ACCESSION TO THE EUROPEAN UNION 69 3.3.1 ACQUIS COMMUNAUTAIRE 70 3.3.2
EU-FUNDS FOR POLISH DEVELOPMENTS 71 3.3.3 COPENHAGEN CRITERIA 71 3.3.4
POLAND'S POLITICAL TRANSFORMATION 73 3.3.5 ECONOMIC DEVELOPMENT IN
POLAND 74 3.4 IMPLICATIONS OF EU MEMBERSHIP FOR INVESTMENT DECISIONS 76
3.4.1 SINGLE MARKET 76 3.4.2 TAXATION OF FIRMS WITHIN THE EU 78 3.4.3
EU-SUPPORT FOR SMALL- AND MEDIUM-SIZED ENTERPRISES 79 3.4.4 PUBLIC
TENDERS 79 3.4.5 REGIONAL POLICY 80 3.4.6 EUROPEAN COMPANIES 80 3.5
SUMMARY AND CONCLUSIONS 81 THE POLISH MARKET - OPPORTUNITIES AND
CHALLENGES FOR GERMAN INVESTORS 83 4.1 POLAND 83 4.1.1 THE POLISH
ECONOMY 83 4.1.2 FOREIGN TRADE 85 4.1.3 FOREIGN DIRECT INVESTMENTS IN
POLAND 87 4.1.4 INDUSTRY: TECHNOLOGY 89 4.1.5 INDUSTRY: INFRASTRUCTURE
91 4.2 GERMANY 94 4.2.1 THE GERMAN ECONOMY 94 4.2.2 FOREIGN TRADE 95
4.2.3 FOREIGN DIRECT INVESTMENTS 96 4.2.4 INDUSTRY: TECHNOLOGY 96 4.2.5
INDUSTRY: INFRASTRUCTURE 99 4.3 SUMMARY AND CONCLUSIONS 101 XI 5 FACTORS
DETERMINING MARKET ENTRY POLICY OF CHOSEN GERMAN COMPANIES - AN
EMPIRICAL STUDY 103 5.1 EXPLANATION OF RESEARCH METHODOLOGY 103 5.1.1
SELECTION OF INDUSTRIES 104 5.1.2 SELECTION OF COMPANIES 104 5.2 CASE
STUDIES: TECHNOLOGY 107 5.2.1 CASE STUDY: ARCHIMEDES 107 5.2.2 CASE
STUDY: ARISTOTELES 112 5.2.3 CASE STUDY: CICERO 115 5.2.4 CASE STUDY:
DIOGENES 119 5.2.5 CASE STUDY: EPICURUS 123 5.2.6 CASE STUDY: PLATON 127
5.2.7 CASE STUDY: PYTHAGORAS 130 5.2.8 CASE STUDY: SENECA 134 5.3 CASE
STUDIES: INFRASTRUCTURE 137 5.3.1 CASE STUDY: BACH 137 5.3.2 CASE STUDY:
BEETHOVEN 140 5.3.3 CASE STUDY: BRAHMS 144 5.3.4 CASE STUDY: MENDELSSOHN
147 5.3.5 CASE STUDY: MOZART 152 5.3.6 CASE STUDY: SCHUBERT 156 5.3.7
CASE STUDY: SCHUMANN 161 5.3.8 CASE STUDY: STRAUSS .165 6
CONCLUSIONS FROM EMPIRICAL FINDINGS AND VERIFICATION OF HYPOTHESES 169
6.1 MARKET POSITION AND STRATEGY 169 6.1.1 TECHNOLOGY 169 6.1.2
INFRASTRUCTURE 170 6.1.3 MAIN CONCLUSIONS 171 6.2 INTERNATIONAL BUSINESS
171 6.2.1 TECHNOLOGY 171 6.2.2 INFRASTRUCTURE 172 6.2.3 MAIN CONCLUSIONS
173 6.3 BUSINESS IN POLAND 174 6.3.1 TECHNOLOGY 174 6.3.2 INFRASTRUCTURE
175 6.3.3 MAIN CONCLUSIONS 176 6.4 MEMBERSHIP IN THE EUROPEAN UNION 177
6.4.1 EMPIRICAL FINDINGS 177 6.4.2 MAIN CONCLUSIONS 178 SUMMARY 181
APPENDIX: QUESTIONNAIRE FOR EMPIRICAL RESEARCH 183 LITERATURE 185 |
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| author | Klug, Michael |
| author_GND | (DE-588)132372363 |
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| author_role | aut |
| author_sort | Klug, Michael |
| author_variant | m k mk |
| building | Verbundindex |
| bvnumber | BV023533222 |
| classification_rvk | QG 475 |
| ctrlnum | (OCoLC)180136075 (DE-599)DNB980315786 |
| dewey-full | 658.1149 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.1149 |
| dewey-search | 658.1149 |
| dewey-sort | 3658.1149 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Deutschland (DE-588)4011882-4 gnd Polen (DE-588)4046496-9 gnd |
| geographic_facet | Deutschland Polen |
| id | DE-604.BV023533222 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:35:30Z |
| indexdate | 2024-07-09T21:24:05Z |
| institution | BVB |
| isbn | 9783835004948 3835004948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016853292 |
| oclc_num | 180136075 |
| open_access_boolean | |
| owner | DE-521 DE-634 DE-188 |
| owner_facet | DE-521 DE-634 DE-188 |
| physical | XVII, 202 S. graph. Darst. 21 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Dt. Univ.-Verl. |
| record_format | marc |
| series2 | Wirtschaftswissenschaften |
| spelling | Klug, Michael Verfasser (DE-588)132372363 aut Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market Michael Klug. With a forew. by Joanna Pietrzak 1. Aufl. Wiesbaden Dt. Univ.-Verl. 2006 XVII, 202 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Wirtschaftswissenschaften Zugl.: Danzig, Univ., Diss., 2006 Internationalisierung (DE-588)4162106-2 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Polen (DE-588)4046496-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Unternehmen (DE-588)4061963-1 s Internationalisierung (DE-588)4162106-2 s Markteintrittsstrategie (DE-588)4326311-2 s Polen (DE-588)4046496-9 g DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016853292&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Klug, Michael Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market Internationalisierung (DE-588)4162106-2 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4162106-2 (DE-588)4326311-2 (DE-588)4061963-1 (DE-588)4011882-4 (DE-588)4046496-9 (DE-588)4113937-9 |
| title | Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market |
| title_auth | Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market |
| title_exact_search | Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market |
| title_exact_search_txtP | Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market |
| title_full | Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market Michael Klug. With a forew. by Joanna Pietrzak |
| title_fullStr | Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market Michael Klug. With a forew. by Joanna Pietrzak |
| title_full_unstemmed | Market entry strategies in Eastern Europe in the context of the European Union an empirical research into German firms entering the Polish market Michael Klug. With a forew. by Joanna Pietrzak |
| title_short | Market entry strategies in Eastern Europe in the context of the European Union |
| title_sort | market entry strategies in eastern europe in the context of the european union an empirical research into german firms entering the polish market |
| title_sub | an empirical research into German firms entering the Polish market |
| topic | Internationalisierung (DE-588)4162106-2 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Internationalisierung Markteintrittsstrategie Unternehmen Deutschland Polen Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016853292&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT klugmichael marketentrystrategiesineasterneuropeinthecontextoftheeuropeanunionanempiricalresearchintogermanfirmsenteringthepolishmarket |