The 22 irrefutable laws of advertising (and when to violate them):
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Wiley
2004
|
| Subjects: | |
| Online Access: | Table of contents Publisher description Contributor biographical information Inhaltsverzeichnis |
| Item Description: | Includes index |
| Physical Description: | XXVI, 242 S. Ill., graph. Darst. 24 cm |
| ISBN: | 047082106X |
Staff View
MARC
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| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Sales promotion | |
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Record in the Search Index
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| adam_text | IRREFUTABLE
~~LAWS
OFADVERTISING
(AND
WHEN
TOVIOLATETHEM)
MICHAEL
NEWMAN.
JOHN
WILEY
&
SONS
(ASIA)
PTE
LTD
ACKNOWLEDGEMENTS
VII
FOREWORD
IX
INTRODUCTION
-
THERULESOFENGAGEMENT
XI
THELAWGIVERS
XXI
1THELAWOFSIMPLICITY
(MARCELLO
SERPA)
1
2THELAWOFPOSITIONING
(AIRIES)
9
3THELAWOFCONSISTENCY
(IANBATEY)
19
4THELAWOFSELLING(DAVETROTT)
31
5THELAWOFEMOTION
(JOHNSHAW)
43
6THELAWOFLOVE(KEVIN
ROBERTS)
55
7THELAWOFEXPERIENCE
(KASHSHREE)
65
8THELAWOFRELEVANCE
(ANNEBOLOGNA)
75
9THELAWOFHUMOUR
(JAMES
LOWTHER)
85
10THELAWOFDISRUPTION
(JEAN-MARIE
DRU)
99
11THELAWOFJUMP
(SEBASTIAN
TURNER)
107
12THELAWOFFASCINATION
(REGBRYSON)
121
13THELAWOFIRREVERENCE
(JIMAITCHISON)
137
14THELAWOFTASTE(ALLEN
ROSENSHINE)
147
15THELAWOFTOPICALITY
(MICHAEL
NEWMAN)
157
16THELAWOFTHESILVER
ELEPHANT
(GRAHAM
WARSOP)
167
17THELAWOFTHECHAT
(NEILFRENCH)
177
18THELAWOFNICE(JAMIEBARRETT)
183
19THELOREOFNEGATIVITY
(JACKVAUGHAN)
189
20THELAWOFEXECUTION
(MIKE
O SULLIVAN)
197
21THELAWOFEVOLUTION
(DAVID
LUBARS)
205
22THEOUTLAW
(MTRAINEY)
211
APPENDIX
1-THELAWOFDEADLINES
221
APPENDIX2-
THE10IRRESPONSIBLE
CRIMESAGAINST
ADVERTISING
225
(THAT
ALWAYS
VIOLATE
PROFITS)
INDEX
237
|
| adam_txt |
IRREFUTABLE
~~LAWS
OFADVERTISING
(AND
WHEN
TOVIOLATETHEM)
MICHAEL
NEWMAN.
JOHN
WILEY
&
SONS
(ASIA)
PTE
LTD
ACKNOWLEDGEMENTS
VII
FOREWORD
IX
INTRODUCTION
-
THERULESOFENGAGEMENT
XI
THELAWGIVERS
XXI
1THELAWOFSIMPLICITY
(MARCELLO
SERPA)
1
2THELAWOFPOSITIONING
(AIRIES)
9
3THELAWOFCONSISTENCY
(IANBATEY)
19
4THELAWOFSELLING(DAVETROTT)
31
5THELAWOFEMOTION
(JOHNSHAW)
43
6THELAWOFLOVE(KEVIN
ROBERTS)
55
7THELAWOFEXPERIENCE
(KASHSHREE)
65
8THELAWOFRELEVANCE
(ANNEBOLOGNA)
75
9THELAWOFHUMOUR
(JAMES
LOWTHER)
85
10THELAWOFDISRUPTION
(JEAN-MARIE
DRU)
99
11THELAWOFJUMP
(SEBASTIAN
TURNER)
107
12THELAWOFFASCINATION
(REGBRYSON)
121
13THELAWOFIRREVERENCE
(JIMAITCHISON)
137
14THELAWOFTASTE(ALLEN
ROSENSHINE)
147
15THELAWOFTOPICALITY
(MICHAEL
NEWMAN)
157
16THELAWOFTHESILVER
ELEPHANT
(GRAHAM
WARSOP)
167
17THELAWOFTHECHAT
(NEILFRENCH)
177
18THELAWOFNICE(JAMIEBARRETT)
183
19THELOREOFNEGATIVITY
(JACKVAUGHAN)
189
20THELAWOFEXECUTION
(MIKE
O'SULLIVAN)
197
21THELAWOFEVOLUTION
(DAVID
LUBARS)
205
22THEOUTLAW
(MTRAINEY)
211
APPENDIX
1-THELAWOFDEADLINES
221
APPENDIX2-
THE10IRRESPONSIBLE
CRIMESAGAINST
ADVERTISING
225
(THAT
ALWAYS
VIOLATE
PROFITS)
INDEX
237 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T22:35:21Z |
| indexdate | 2024-07-09T21:24:04Z |
| institution | BVB |
| isbn | 047082106X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016852723 |
| oclc_num | 915866437 |
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| physical | XXVI, 242 S. Ill., graph. Darst. 24 cm |
| publishDate | 2004 |
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| publisher | Wiley |
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| spelling | Newman, Michael Verfasser (DE-588)131816152 aut The 22 irrefutable laws of advertising (and when to violate them) Michael Newman Twenty-two irrefutable laws of advertising (and when to violate them) Singapore Wiley 2004 XXVI, 242 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index Advertising Sales promotion http://www.loc.gov/catdir/toc/wiley041/2004301124.html Table of contents http://www.loc.gov/catdir/description/wiley042/2004301124.html Publisher description http://www.loc.gov/catdir/bios/wiley047/2004301124.html Contributor biographical information SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016852723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Newman, Michael The 22 irrefutable laws of advertising (and when to violate them) Advertising Sales promotion |
| title | The 22 irrefutable laws of advertising (and when to violate them) |
| title_alt | Twenty-two irrefutable laws of advertising (and when to violate them) |
| title_auth | The 22 irrefutable laws of advertising (and when to violate them) |
| title_exact_search | The 22 irrefutable laws of advertising (and when to violate them) |
| title_exact_search_txtP | The 22 irrefutable laws of advertising (and when to violate them) |
| title_full | The 22 irrefutable laws of advertising (and when to violate them) Michael Newman |
| title_fullStr | The 22 irrefutable laws of advertising (and when to violate them) Michael Newman |
| title_full_unstemmed | The 22 irrefutable laws of advertising (and when to violate them) Michael Newman |
| title_short | The 22 irrefutable laws of advertising (and when to violate them) |
| title_sort | the 22 irrefutable laws of advertising and when to violate them |
| topic | Advertising Sales promotion |
| topic_facet | Advertising Sales promotion |
| url | http://www.loc.gov/catdir/toc/wiley041/2004301124.html http://www.loc.gov/catdir/description/wiley042/2004301124.html http://www.loc.gov/catdir/bios/wiley047/2004301124.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016852723&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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