Marketing-Mix: die sieben P's des Marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Berlin
Cornelsen
2003
|
| Edition: | 1. Aufl., 1. Dr. |
| Series: | Pocket Business
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 119 - 122 |
| Physical Description: | 127 S. Ill., graph. Darst. 16 cm |
| ISBN: | 3589219254 |
Staff View
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Record in the Search Index
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| adam_text |
INHALTSVERZEICHNIS
VORBEMERKUNG
.
5
1
VOM
KLASSISCHEN
MARKETING-MIX
ZUM
CR-MARKETING
.
7
YY
PARADIGMENWECHSEL
IN
DER
INSTRUMENTALEN
ORIENTIERUNG
DES
MARKETINGS
.
7
YY
ZIELE
UND
WIRKUNGEN
DES
KLASSISCHEN
MARKETINGINSTRUMENTARIUMS
.
11
YY
AUF
DEM
WEG
ZUM
UMFASSENDEN
MARKETINGVERSTAENDNIS
.
21
AUF
DEN
PUNKT
GEBRACHT
.
26
2
DIE
INSTRUMENTALBEREICHE
DES
KLASSISCHEN
MARKETINGS
.
27
YY
DIE
KOMBINATION
DER
INSTRUMENTE
.
27
I
AGAZINSEITE:
DIE
INSTRUMENTALBEREICHE
AXI
DES
KLASSISCHEN
MARKETING-MIX
(4
P'S)
.
28/29
YY
PRODUKTPOLITIK
.
31
|
AGAZINSEITE:
LEITFRAGEN
AXI
ZUR
GESTALTUNG
DES
MARKETING-MIX
.
32/33
I
AGAZINSEITE:
AXJ
VOM
PRODUKT
ZUR
MARKE
.
44/45
YY
PREIS
UND
KONDITIONENPOLITIK
.
52
I
I
AGAZINSEITE:
HL
PREISPOLITISCHE
ZIELE
UND
STRATEGIEN
.
58/59
YY
KOMMUNIKATIONSPOLITIK
.
67
IVJ
I
AGAZINSEITE:
HJ
KOMBINIERTES
KOMMUNIKATIONSMODELL
.
T2./13
I
AGAZINSEITE:
WANN
SPRICHT
MAN
111
VON
KOMMUNIKATION?
.
80/81
ITJ
I
AGAZINSEITE:
HL
DIE
BEDEUTUNG
DER
PLATZIERUNG
.
92/93
YY
DISTRIBUTIONSPOLITIK/VERTRIEBSPOLITIK
.
95
AUF
DEN
PUNKT
GEBRACHT
.
105
3
DIE
DREI
NEUEN
P
'
S
DES
MARKETINGS
.
106
YY
BEGRUENDUNGEN
FUER
DIE
DREI
NEUEN
P
'
S
.
106
YY
PERSONALPOLITIK-MITARBEITERORIENTIERUNG
.
110
YY
PROZESSPOLITIK
-
PROZESSMANAGEMENT
.
112
YY
AUSSTATTUNGSPOLITIK-SERVICE
DESIGN
.
113
YY
DIE
DREI
NEUEN
P
'
S
VERANKERN
.
115
AUF
DEN
PUNKT
GEBRACHT
.
118
LITERATURVERZEICHNIS
.
119
ABKUERZUNGSVERZEICHNIS
.
123
STICHWORTVERZEICHNIS
.
124 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T22:34:46Z |
| indexdate | 2024-08-22T00:16:57Z |
| institution | BVB |
| isbn | 3589219254 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016849448 |
| oclc_num | 76540567 |
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| owner | DE-521 |
| owner_facet | DE-521 |
| physical | 127 S. Ill., graph. Darst. 16 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Cornelsen |
| record_format | marc |
| series2 | Pocket Business |
| spelling | Zollondz, Hans-Dieter Verfasser (DE-588)128387033 aut Marketing-Mix die sieben P's des Marketing Hans-Dieter Zollondz 1. Aufl., 1. Dr. Berlin Cornelsen 2003 127 S. Ill., graph. Darst. 16 cm txt rdacontent n rdamedia nc rdacarrier Pocket Business Literaturverz. S. 119 - 122 Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016849448&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zollondz, Hans-Dieter Marketing-Mix die sieben P's des Marketing Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4168908-2 |
| title | Marketing-Mix die sieben P's des Marketing |
| title_auth | Marketing-Mix die sieben P's des Marketing |
| title_exact_search | Marketing-Mix die sieben P's des Marketing |
| title_exact_search_txtP | Marketing-Mix die sieben P's des Marketing |
| title_full | Marketing-Mix die sieben P's des Marketing Hans-Dieter Zollondz |
| title_fullStr | Marketing-Mix die sieben P's des Marketing Hans-Dieter Zollondz |
| title_full_unstemmed | Marketing-Mix die sieben P's des Marketing Hans-Dieter Zollondz |
| title_short | Marketing-Mix |
| title_sort | marketing mix die sieben p s des marketing |
| title_sub | die sieben P's des Marketing |
| topic | Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Marketing-Mix |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016849448&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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