Marketing modernity: Italian advertising from fascism to postmodernity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2003
|
| Schriftenreihe: | Studies in consumption and markets
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (S. 147 - 173) and index |
| Beschreibung: | [IX], 182 S. |
| ISBN: | 0415270448 |
Internformat
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Datensatz im Suchindex
| _version_ | 1820157967216934912 |
|---|---|
| adam_text |
Contents
List of illustrations
viii
Acknowledgements
ix
PART I
From Fascism to Fordism
1
1
Introduction
3
2
From unification to the Fascist takeover: the first
developments of mass consumption
13
3
Bourgeois into Fascists? Mass consumption and the regime
22
4
The American influence
44
PART II
The Roots of Postmodernity
65
5
The economic miracle: mass consumption and modernization
67
6
The new ethic of consumption I: the new housewife
90
7
The new ethic of consumption II: crisis and reconstruction
109
8
The triumph of consumer culture
130
Notes
147
Index
175 |
| adam_txt |
Contents
List of illustrations
viii
Acknowledgements
ix
PART I
From Fascism to Fordism
1
1
Introduction
3
2
From unification to the Fascist takeover: the first
developments of mass consumption
13
3
Bourgeois into Fascists? Mass consumption and the regime
22
4
The American influence
44
PART II
The Roots of Postmodernity
65
5
The economic miracle: mass consumption and modernization
67
6
The new ethic of consumption I: the new housewife
90
7
The new ethic of consumption II: crisis and reconstruction
109
8
The triumph of consumer culture
130
Notes
147
Index
175 |
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| spelling | Arvidsson, Adam Verfasser (DE-588)135913225 aut Marketing modernity Italian advertising from fascism to postmodernity Adam Arvidsson London ; New York Routledge 2003 [IX], 182 S. txt rdacontent n rdamedia nc rdacarrier Studies in consumption and markets Includes bibliographical references (S. 147 - 173) and index Geschichte 1900-2000 Geschichte 1930-2000 gnd rswk-swf Consumentisme gtt Reclame gtt Geschichte Advertising -- Italy -- History -- 20th century Consumption (Economics) -- Italy -- History -- 20th century Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Italië gtt Italien Italy -- Civilization -- 1945- Italien (DE-588)4027833-5 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Italien (DE-588)4027833-5 g Marketing (DE-588)4037589-4 s Werbung (DE-588)4065541-6 s Geschichte 1930-2000 z DE-604 Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016849389&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arvidsson, Adam Marketing modernity Italian advertising from fascism to postmodernity Consumentisme gtt Reclame gtt Geschichte Advertising -- Italy -- History -- 20th century Consumption (Economics) -- Italy -- History -- 20th century Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
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| title | Marketing modernity Italian advertising from fascism to postmodernity |
| title_auth | Marketing modernity Italian advertising from fascism to postmodernity |
| title_exact_search | Marketing modernity Italian advertising from fascism to postmodernity |
| title_exact_search_txtP | Marketing modernity Italian advertising from fascism to postmodernity |
| title_full | Marketing modernity Italian advertising from fascism to postmodernity Adam Arvidsson |
| title_fullStr | Marketing modernity Italian advertising from fascism to postmodernity Adam Arvidsson |
| title_full_unstemmed | Marketing modernity Italian advertising from fascism to postmodernity Adam Arvidsson |
| title_short | Marketing modernity |
| title_sort | marketing modernity italian advertising from fascism to postmodernity |
| title_sub | Italian advertising from fascism to postmodernity |
| topic | Consumentisme gtt Reclame gtt Geschichte Advertising -- Italy -- History -- 20th century Consumption (Economics) -- Italy -- History -- 20th century Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
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