APA-Zitierstil (7. Ausg.)

Duchessi, P. (2002). Crafting customer value: The art and science. Purdue Univ. Press.

Chicago-Zitierstil (17. Ausg.)

Duchessi, Peter. Crafting Customer Value: The Art and Science. West Lafayette, Ind: Purdue Univ. Press, 2002.

MLA-Zitierstil (9. Ausg.)

Duchessi, Peter. Crafting Customer Value: The Art and Science. Purdue Univ. Press, 2002.