Relationship fundraising: a donor-based approach to the business of raising money
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, Calif.
Jossey-Bass
2002
|
| Edition: | 2. ed. |
| Series: | The Jossey-Bass nonprofit and public management series
|
| Subjects: | |
| Online Access: | Publisher description Table of contents Inhaltsverzeichnis |
| Physical Description: | XXXIV, 350 S. |
| ISBN: | 0787960896 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS FOREWORD, JENNIE THOMPSON XIII PREFACE TO THE SECOND EDITION
XVII ACKNOWLEDGMENTS XXIX THE AUTHOR XXXIII 1 MUCH MORE THAN RAISING
MONEY 1 A UNIQUE BUSINESS AREA * WHAT IS A DONOR? * FUNDRAISING IS
IMPORTANT * ACTION POINTS DONOR PROFILE: MARY TEWSON 2 PROUD TO BE A
FUNDRAISER 13 LIMITED PUBLIC IMAGE * PRIDE IN OUR PROFESSION * NONPROFIT
DOESN T MEAN NOT PROFITABLE * ESSENTIAL OVERHEADS * ANY NEED, ON ANY
SCALE * VALUE FOR MONEY * DOUBLE AGENTS * THE INITIATION * ACTION POINTS
DONOR PROFILE: MOLLY AND DON PATTERSON 3 THE ESSENCE OF GOOD FUNDRAISING
27 WHY DO PEOPLE GIVE? * GIVING IS GOOD * WHAT MAKES A SUCCESSFUL
FUNDRAISER? * ACTION POINTS DONOR PROFILE: ROSE LISTER 4 THE VITAL
INGREDIENTS FOR SUCCESS 37 WHAT IS RELATIONSHIP FUNDRAISING? * THE
BENEFITS OF A NEW APPROACH * A TOTAL PHILOSOPHY * WHAT RELATIONSHIP
FUNDRAISING CAN DO FOR YOU * THE NINE KEYS TO BUILDING A RELATIONSHIP *
VARIATIONS IX X CONTENTS OF DONOR GEOMETRY * SETTING UP AND MAINTAINING
A RELATIONSHIP DATABASE * ACTION POINTS DONOR PROFILE: RICHARD WEST 5
UNDERSTANDING YOUR DONORS 61 BASIC RESEARCH * HOW TO DO RESEARCH * THE
HIDDEN FLAW AND OTHER PERILS * IMPLEMENTING YOUR FINDINGS * DONORS OF
THE FUTURE * ACTION POINTS DONOR PROFILE: MRS. CHESTER 6 LEARNING FROM
RECENT RESEARCH 83 WHERE DO I START? * SOME REALLY IMPORTANT NEW
INSIGHTS * ACTION POINTS DONOR PROFILE: RACHEL SHAPIRO 7 AVOIDING COMMON
ERRORS AND PITFALLS 95 IN THE HEART OF THE MACHINE * THE WAY WE TALK TO
PEOPLE * THE MAIL MOUNTAIN * LOW ORGANIZATIONAL SELF-IMAGE * THE
IMPORTANCE OF NONRESPONSE * THE POWER AND PERILS OF EMOTION * BORING,
BORING, BORING ... * PERSONAL DISLIKES * THE BENEFITS AND RISKS OF
MARKETING * FOLLOWING THE CROWD * ACTION POINTS DONOR PROFILE: JOHN
COLLINS 8 BUILDING BETTER FRIENDSHIPS THROUGH MARKETING 127 WHAT IS
MARKETING? * THE MARKETING MIX: CREATING AN EFFECTIVE MARKETING STRATEGY
* TEN MARKETING QUESTIONS * SEARCH FOR THE URG! * PERSONALITY PROBLEMS *
FUNDRAISING BY PHONE * RELATIONSHIPS WITH COMPANIES AND FOUNDATIONS *
PUBLICITY AND PUBLIC RELATIONS * ACTION POINTS DONOR PROFILE: MARSHA
ROBBINS 9 MAKING AND KEEPING FRIENDS 155 WHAT IS A DONOR WORTH? *
RECOGNITION AND REWARDS * RECIPROCAL MAILINGS * COLD DIRECT CONTENTS XI
MAIL * DIFFERENT FROM THE HERD * OFF-THE-PAGE ADVERTISING * INSERTS *
RECRUITING FACE TO FACE * THE INTERNET AND K-MAIL * GATHERING NAMES *
MEMBERSHIP * THE INFORMATION LINE * THE VIDEO PARTY * THE PRESIDENT S
TASK FORCE * ACTION POINTS DONOR PROFILE: KEVIN TUCKWELL 10 KEEPING IN
TOUCH WITH YOUR DONORS 185 GENERAL AWARENESS ADVERTISING * SELLING LIKE
SOAP * DISASTER ADVERTISING * COMMUNICATING BY LETTER * THE IDEAL THANK
YOU LETTER * NEWSLETTERS AND MAGAZINES * THE ANNUAL REPORT * THE IDEAL
REPLY FORM * CREATIVE USE OF THE PHONE * EVEN CLOSER ENCOUNTERS *
TELEVISION * RADIO * VIDEO * GETTING IT ALL TOGETHER * ACTION POINTS
DONOR PROFILE: IAN DUNLOP 11 CREATIVE APPROACHES TO RELATIONSHIP
BUILDING 223 THE NON-EVENT * GETTING THE BEST OUT OF PEOPLE * PROVIDE
INVOLVEMENT * MAJOR GIFTS * PRICING AND PROPOSITIONS * CREATIVE
TARGETING * SPONSORSHIP OF PUBLICATIONS * COMMERCIAL PARTNERSHIPS *
EMPLOYEE FUNDRAISING * VOLUNTEERS * INFORM YOUR AMBASSADORS * THE RFM
ROUTE TO UPGRADING DONORS * THANK YOU, THANK YOU, AND WELCOME * NEW
PRODUCTS AND NEW PRODUCT DEVELOPMENT * PLANNED GIVING * CENTRAL
PROMOTION * WHAT S IN A NAME? * CHANGE BRINGS OPPORTUNITIES * ACTION
POINTS DONOR PROFILE; ERIC LEVINE 12 BEQUEST MARKETING: THE LAST GREAT
FUNDRAISING OPPORTUNITY 247 DIFFERENT STROKES FOR DIFFERENT FOLKS * WHAT
BEQUEST MARKETING MEANS IN PRACTICE * MORE RIGOROUS STRATEGY * SOME NEW
APPROACHES * CREATIVITY IN BEQUEST MARKETING * ACTION POINTS DONOR
PROFILE: ALICE JENKS XLL CONTENTS 13 KEEPING UP WITH CHANGE 275 CHANGING
IDEAS ABOUT BOARDS AND GOVERNANCE * MERGERS AND ACQUISITIONS *
ENTREPRENEURIAL DONORS AND THE NEW RICH * VENTURE PHILANTHROPY * WHAT S
NEW IN CUSTOMER RELATIONSHIP MANAGEMENT * DISENCHANTMENT WITH
RELATIONSHIP MARKETING * FACE-TO-FACE FUNDRAISING * THE REVOLUTION ON
OUR DESKTOPS * HOW ETHICAL ARE WE? * SOME THOUGHTS ON FUTURE CHANGE *
ACTION POINTS DONOR PROFILE: SOPHIE CAIRNCROSS 14 FUNDRAISING FOR THE
TWENTY-FIRST CENTURY 311 BUT HOW HIGH IS UP? * A HAPPY ENDING? *
CHANGING FUNDRAISERS BEHAVIOR * SAVE THE DONOR*AN URGENT APPEAL *
ACTION POINTS DONOR PROFILE: MR. AND MRS. CHRISTISEN GLOSSARY 335
BIBLIOGRAPHY 339 INDEX 343
|
| adam_txt |
CONTENTS FOREWORD, JENNIE THOMPSON XIII PREFACE TO THE SECOND EDITION
XVII ACKNOWLEDGMENTS XXIX THE AUTHOR XXXIII 1 MUCH MORE THAN RAISING
MONEY 1 A UNIQUE BUSINESS AREA * WHAT IS A DONOR? * FUNDRAISING IS
IMPORTANT * ACTION POINTS DONOR PROFILE: MARY TEWSON 2 PROUD TO BE A
FUNDRAISER 13 LIMITED PUBLIC IMAGE * PRIDE IN OUR PROFESSION * NONPROFIT
DOESN'T MEAN NOT PROFITABLE * ESSENTIAL OVERHEADS * ANY NEED, ON ANY
SCALE * VALUE FOR MONEY * DOUBLE AGENTS * THE INITIATION * ACTION POINTS
DONOR PROFILE: MOLLY AND DON PATTERSON 3 THE ESSENCE OF GOOD FUNDRAISING
27 WHY DO PEOPLE GIVE? * GIVING IS GOOD * WHAT MAKES A SUCCESSFUL
FUNDRAISER? * ACTION POINTS DONOR PROFILE: ROSE LISTER 4 THE VITAL
INGREDIENTS FOR SUCCESS 37 WHAT IS RELATIONSHIP FUNDRAISING? * THE
BENEFITS OF A NEW APPROACH * A TOTAL PHILOSOPHY * WHAT RELATIONSHIP
FUNDRAISING CAN DO FOR YOU * THE NINE KEYS TO BUILDING A RELATIONSHIP *
VARIATIONS IX X CONTENTS OF DONOR GEOMETRY * SETTING UP AND MAINTAINING
A RELATIONSHIP DATABASE * ACTION POINTS DONOR PROFILE: RICHARD WEST 5
UNDERSTANDING YOUR DONORS 61 BASIC RESEARCH * HOW TO DO RESEARCH * THE
HIDDEN FLAW AND OTHER PERILS * IMPLEMENTING YOUR FINDINGS * DONORS OF
THE FUTURE * ACTION POINTS DONOR PROFILE: MRS. CHESTER 6 LEARNING FROM
RECENT RESEARCH 83 WHERE DO I START? * SOME REALLY IMPORTANT NEW
INSIGHTS * ACTION POINTS DONOR PROFILE: RACHEL SHAPIRO 7 AVOIDING COMMON
ERRORS AND PITFALLS 95 IN THE HEART OF THE MACHINE * THE WAY WE TALK TO
PEOPLE * THE MAIL MOUNTAIN * LOW ORGANIZATIONAL SELF-IMAGE * THE
IMPORTANCE OF NONRESPONSE * THE POWER AND PERILS OF EMOTION * BORING,
BORING, BORING . * PERSONAL DISLIKES * THE BENEFITS AND RISKS OF
MARKETING * FOLLOWING THE CROWD * ACTION POINTS DONOR PROFILE: JOHN
COLLINS 8 BUILDING BETTER FRIENDSHIPS THROUGH MARKETING 127 WHAT IS
MARKETING? * THE MARKETING MIX: CREATING AN EFFECTIVE MARKETING STRATEGY
* TEN MARKETING QUESTIONS * SEARCH FOR THE URG! * PERSONALITY PROBLEMS *
FUNDRAISING BY PHONE * RELATIONSHIPS WITH COMPANIES AND FOUNDATIONS *
PUBLICITY AND PUBLIC RELATIONS * ACTION POINTS DONOR PROFILE: MARSHA
ROBBINS 9 MAKING AND KEEPING FRIENDS 155 WHAT IS A DONOR WORTH? *
RECOGNITION AND REWARDS * RECIPROCAL MAILINGS * COLD DIRECT CONTENTS XI
MAIL * DIFFERENT FROM THE HERD * OFF-THE-PAGE ADVERTISING * INSERTS *
RECRUITING FACE TO FACE * THE INTERNET AND K-MAIL * GATHERING NAMES *
MEMBERSHIP * THE INFORMATION LINE * THE VIDEO PARTY * THE PRESIDENT'S
TASK FORCE * ACTION POINTS DONOR PROFILE: KEVIN TUCKWELL 10 KEEPING IN
TOUCH WITH YOUR DONORS 185 GENERAL AWARENESS ADVERTISING * SELLING LIKE
SOAP * DISASTER ADVERTISING * COMMUNICATING BY LETTER * THE IDEAL THANK
YOU LETTER * NEWSLETTERS AND MAGAZINES * THE ANNUAL REPORT * THE IDEAL
REPLY FORM * CREATIVE USE OF THE PHONE * EVEN CLOSER ENCOUNTERS *
TELEVISION * RADIO * VIDEO * GETTING IT ALL TOGETHER * ACTION POINTS
DONOR PROFILE: IAN DUNLOP 11 CREATIVE APPROACHES TO RELATIONSHIP
BUILDING 223 THE NON-EVENT * GETTING THE BEST OUT OF PEOPLE * PROVIDE
INVOLVEMENT * MAJOR GIFTS * PRICING AND PROPOSITIONS * CREATIVE
TARGETING * SPONSORSHIP OF PUBLICATIONS * COMMERCIAL PARTNERSHIPS *
EMPLOYEE FUNDRAISING * VOLUNTEERS * INFORM YOUR AMBASSADORS * THE RFM
ROUTE TO UPGRADING DONORS * THANK YOU, THANK YOU, AND WELCOME * NEW
PRODUCTS AND NEW PRODUCT DEVELOPMENT * PLANNED GIVING * CENTRAL
PROMOTION * WHAT'S IN A NAME? * CHANGE BRINGS OPPORTUNITIES * ACTION
POINTS DONOR PROFILE; ERIC LEVINE 12 BEQUEST MARKETING: THE LAST GREAT
FUNDRAISING OPPORTUNITY 247 DIFFERENT STROKES FOR DIFFERENT FOLKS * WHAT
BEQUEST MARKETING MEANS IN PRACTICE * MORE RIGOROUS STRATEGY * SOME NEW
APPROACHES * CREATIVITY IN BEQUEST MARKETING * ACTION POINTS DONOR
PROFILE: ALICE JENKS XLL CONTENTS 13 KEEPING UP WITH CHANGE 275 CHANGING
IDEAS ABOUT BOARDS AND GOVERNANCE * MERGERS AND ACQUISITIONS *
ENTREPRENEURIAL DONORS AND THE NEW RICH * VENTURE PHILANTHROPY * WHAT'S
NEW IN CUSTOMER RELATIONSHIP MANAGEMENT * DISENCHANTMENT WITH
RELATIONSHIP MARKETING * FACE-TO-FACE FUNDRAISING * THE REVOLUTION ON
OUR DESKTOPS * HOW ETHICAL ARE WE? * SOME THOUGHTS ON FUTURE CHANGE *
ACTION POINTS DONOR PROFILE: SOPHIE CAIRNCROSS 14 FUNDRAISING FOR THE
TWENTY-FIRST CENTURY 311 BUT HOW HIGH IS UP? * A HAPPY ENDING? *
CHANGING FUNDRAISERS' BEHAVIOR * SAVE THE DONOR*AN URGENT APPEAL *
ACTION POINTS DONOR PROFILE: MR. AND MRS. CHRISTISEN GLOSSARY 335
BIBLIOGRAPHY 339 INDEX 343 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:34:28Z |
| indexdate | 2024-07-09T21:23:58Z |
| institution | BVB |
| isbn | 0787960896 |
| language | English |
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| physical | XXXIV, 350 S. |
| publishDate | 2002 |
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| series2 | The Jossey-Bass nonprofit and public management series |
| spelling | Burnett, Ken 1930- Verfasser (DE-588)118076000 aut Relationship fundraising a donor-based approach to the business of raising money Ken Burnett 2. ed. San Francisco, Calif. Jossey-Bass 2002 XXXIV, 350 S. txt rdacontent n rdamedia nc rdacarrier The Jossey-Bass nonprofit and public management series Fund raising Spendensammlung (DE-588)4182185-3 gnd rswk-swf Spendensammlung (DE-588)4182185-3 s DE-604 http://www.loc.gov/catdir/description/wiley036/2002008577.html Publisher description http://www.loc.gov/catdir/toc/wiley023/2002008577.html Table of contents SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016848589&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Burnett, Ken 1930- Relationship fundraising a donor-based approach to the business of raising money Fund raising Spendensammlung (DE-588)4182185-3 gnd |
| subject_GND | (DE-588)4182185-3 |
| title | Relationship fundraising a donor-based approach to the business of raising money |
| title_auth | Relationship fundraising a donor-based approach to the business of raising money |
| title_exact_search | Relationship fundraising a donor-based approach to the business of raising money |
| title_exact_search_txtP | Relationship fundraising a donor-based approach to the business of raising money |
| title_full | Relationship fundraising a donor-based approach to the business of raising money Ken Burnett |
| title_fullStr | Relationship fundraising a donor-based approach to the business of raising money Ken Burnett |
| title_full_unstemmed | Relationship fundraising a donor-based approach to the business of raising money Ken Burnett |
| title_short | Relationship fundraising |
| title_sort | relationship fundraising a donor based approach to the business of raising money |
| title_sub | a donor-based approach to the business of raising money |
| topic | Fund raising Spendensammlung (DE-588)4182185-3 gnd |
| topic_facet | Fund raising Spendensammlung |
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