Global strategic planning: cultural perspectives for profit and nonprofit organizations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston <<[u.a.]>>
Butterworth-Heinemann
2002
|
| Schriftenreihe: | Managing cultural differences series
|
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | XIV, 396 S. |
| ISBN: | 075067413X |
Internformat
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Datensatz im Suchindex
| _version_ | 1804138169714606080 |
|---|---|
| adam_text | Contents |
Foreword xi
Series Preface xv :
Preface xvi i
Acknowledgments xix :
Part One: An Overview of the Strategic ;
Planning Process (SPP) 1 ;
1
An Introduction to the Strategic Planning Process (SPP) 3 ;
Introduction 3. Importance of Strategic Management and Planning 4. :
Dynamic Strategic Management Process 8. Important Terms in Strategic :
Management 9. Strategic Level 14. Stakeholders and Stakeholder ;
Management 21. Organizational Strategists 24. The Case for Planning 32. ;
Cultural Influences on the Strategic Planning Process (SPP) 33. Chapter !
Summary 34. Discussion Questions 35. Chapter Endnotes 35. ;
I 10
! Strategic Marketing for the Public and the Nonprofit Sectors 283
i Introduction 283. The Importance of Strategic Marketing 284. Profit vs.
! Nonprofit Marketing 285. Marketing Research 287. Identification of
i Competitors 293. Fund Raising as a Strategic Marketing Technique 295.
I Are Marketing and Selling the Same? 300. Is Marketing Needed in the
| Nonprofit Organization? 302. Advertising 311. The Marketing Plan 320.
i Chapter Summary 323. Discussion Questions 323. Chapter Endnotes 323.
Part Five: The Strategic Planning Process (SPP)
in the Global Environment 325
11
A Framework of Global Strategic Planning 327
Introduction 327. Global Political Economy: Foreign Direct Investment
(FDI), Trade, Financial Flow, and Technology Transfer 330. Regional
Analysis: The Triad and Emerging Markets 332. The Strategic Planner in
a Global Multicultural Environment 337. Chapter Summary 341.
Discussion Questions 341. Chapter Endnotes 342.
12
Doing Business with Newly Emerging Market
(NEM) Economies 343
Introduction 343. The Reform Process 345. Market Conditions and
Strategic Management/Planning 362. Foreign Direct Investment (FDI)
Conditions and Strategic Management/Planning 372. Poland, Hungary,
and the Czech Republic: Reform Processes 378. Chapter Summary 379.
Discussion Questions 380. Chapter Endnotes 380.
Index 383
|
| adam_txt |
Contents |
Foreword xi \
Series Preface xv :
Preface xvi i
Acknowledgments xix :
Part One: An Overview of the Strategic ;
Planning Process (SPP) 1 ;
1
An Introduction to the Strategic Planning Process (SPP) 3 ;
Introduction 3. Importance of Strategic Management and Planning 4. :
Dynamic Strategic Management Process 8. Important Terms in Strategic :
Management 9. Strategic Level 14. Stakeholders and Stakeholder ;
Management 21. Organizational Strategists 24. The Case for Planning 32. ;
Cultural Influences on the Strategic Planning Process (SPP) 33. Chapter !
Summary 34. Discussion Questions 35. Chapter Endnotes 35. ;
I 10
! Strategic Marketing for the Public and the Nonprofit Sectors 283
i Introduction 283. The Importance of Strategic Marketing 284. Profit vs.
! Nonprofit Marketing 285. Marketing Research 287. Identification of
i Competitors 293. Fund Raising as a Strategic Marketing Technique 295.
I Are Marketing and Selling the Same? 300. Is Marketing Needed in the
| Nonprofit Organization? 302. Advertising 311. The Marketing Plan 320.
i Chapter Summary 323. Discussion Questions 323. Chapter Endnotes 323.
Part Five: The Strategic Planning Process (SPP)
in the Global Environment 325
11
A Framework of Global Strategic Planning 327
Introduction 327. Global Political Economy: Foreign Direct Investment
(FDI), Trade, Financial Flow, and Technology Transfer 330. Regional
Analysis: The Triad and Emerging Markets 332. The Strategic Planner in
a Global Multicultural Environment 337. Chapter Summary 341.
Discussion Questions 341. Chapter Endnotes 342.
12
Doing Business with Newly Emerging Market
(NEM) Economies 343
Introduction 343. The Reform Process 345. Market Conditions and
Strategic Management/Planning 362. Foreign Direct Investment (FDI)
Conditions and Strategic Management/Planning 372. Poland, Hungary,
and the Czech Republic: Reform Processes 378. Chapter Summary 379.
Discussion Questions 380. Chapter Endnotes 380.
Index 383 |
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| index_date | 2024-07-02T22:34:02Z |
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| institution | BVB |
| isbn | 075067413X |
| language | English |
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| physical | XIV, 396 S. |
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| spelling | Katsioloudes, Marios I. Verfasser (DE-588)15741163X aut Global strategic planning cultural perspectives for profit and nonprofit organizations Marios I. Katsioloudes Boston <<[u.a.]>> Butterworth-Heinemann 2002 XIV, 396 S. txt rdacontent n rdamedia nc rdacarrier Managing cultural differences series Globalisierung Strategic planning Nonprofit organizations Globalization http://www.loc.gov/catdir/description/els031/2001043005.html Publisher description http://www.loc.gov/catdir/toc/els031/2001043005.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016846492&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Katsioloudes, Marios I. Global strategic planning cultural perspectives for profit and nonprofit organizations Globalisierung Strategic planning Nonprofit organizations Globalization |
| title | Global strategic planning cultural perspectives for profit and nonprofit organizations |
| title_auth | Global strategic planning cultural perspectives for profit and nonprofit organizations |
| title_exact_search | Global strategic planning cultural perspectives for profit and nonprofit organizations |
| title_exact_search_txtP | Global strategic planning cultural perspectives for profit and nonprofit organizations |
| title_full | Global strategic planning cultural perspectives for profit and nonprofit organizations Marios I. Katsioloudes |
| title_fullStr | Global strategic planning cultural perspectives for profit and nonprofit organizations Marios I. Katsioloudes |
| title_full_unstemmed | Global strategic planning cultural perspectives for profit and nonprofit organizations Marios I. Katsioloudes |
| title_short | Global strategic planning |
| title_sort | global strategic planning cultural perspectives for profit and nonprofit organizations |
| title_sub | cultural perspectives for profit and nonprofit organizations |
| topic | Globalisierung Strategic planning Nonprofit organizations Globalization |
| topic_facet | Globalisierung Strategic planning Nonprofit organizations Globalization |
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