Managerial economics for decision making:
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke, Hampshire ; New York
Palgrave Macmillan
2003
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| Subjects: | |
| Online Access: | Publisher description Table of contents Inhaltsverzeichnis |
| Physical Description: | XIII, 343 S. graph. Darst. |
| ISBN: | 0333961110 |
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Record in the Search Index
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|---|---|
| adam_text | Contents
List of figures jx
List of tables xj
Preface xiii
Part I The Macroeconomic Environment 1
Further reading for Part I 2
Chapter 1 Globalisation 3
1.1 Introduction 3
1.2 A Brief History 4
1.3 What Is Globalisation? 7
1.4 Measuring Globalisation 15
1.5 National and Business Implications of Globalisation 19
End of Chapter Summary 21
References 21
Answers to Self-Assessment Questions 21
Chapter 2 The economic environment 23
2.1 Introduction 23
2.2 The Economic Framework 24
2.3 A Simple Model of the Economy 26
2.4 Using the Model 34
2.5 The Economic Environment and Business 41
End of Chapter Summary 46
Answers to Self-Assessment Questions 46
Chapter 3 Measuring economic performance 49
3.1 Introduction 49
3.2 Measurement of Economic Variables 50
3.3 Macroeconomic Performance Indicators 56
3.4 Business and Macroeconomic Performance 63
End of Chapter Summary 65
Appendix 1 Analysis of the UK s Economic Performance in the Short Run 66
contents
Appendix 2 Analysis of the UK s Economic Performance in the Long Run 67
References 67
Answers to Self-Assessment Questions 68
Part II The Theory of the Firm and Competitive Strategy 69
Chapter 4 Business objectives 71
4.1 Introduction 71
Case Study ConsFirm 72
4.2 Profit Maximisation 73
Case Study ConsFirm 77
4.3 Sales Revenue Maximisation 78
Case Study ConsFirm 81
4.4 Sales Volume or Output Maximisation 82
4.5 Managerial Utility Maximisation 84
Case Study ConsFirm 88
4.6 Wealth or Value Maximisation 89
4.7 Growth Maximisation Models 90
Case Study ConsFirm 98
4.8 Behavioural Models of Business Objectives 99
End of Chapter Summary 102
References 102
Answers to Self-Assessment Questions 103
Chapter 5 Demand estimation and forecasting 106
5.1 Introduction 106
5.2 Demand Theory 108
Case Study Marks Spencer 116
5.3 Demand Estimation and Forecasting 117
5.4 The Marketing Approach to Demand Measurement 118
5.5 Regression Analysis 126
Case Study Motorola in Scotland 132
5.6 Demand Forecasting Techniques 133
End of Chapter Summary 137
Answers to Self-Assessment Questions 138
Chapter 6 Production and cost estimation 140
6.1 Introduction 140
6.2 Supply Theory 141
Case Study easyJet 146
6.3 Introduction to Production Theory 146
mm
contents
Case Study easyJet 157
Case Study A Sample Regression Equation 159
6.4 Cost Estimation 160
Case Study easyJet 168
End of Chapter Summary 168
Answers to Self-Assessment Questions 169
Chapter 7 Pricing in theory and practice 171
7.1 Introduction 171
7.2 Pricing and Market Structures 172
Case Study The Price of Rail Travel 178
7.3 New Product Pricing 179
Case Study Penetration Pricing versus Price Skimming 182
7.4 Pricing in Established Markets 182
Case Study ASDA 188
7.5 Specialist Forms of Pricing 189
7.6 Changing Prices over Time 191
End of Chapter Summary 193
Answers to Self-Assessment Questions 193
Chapter 8 Non-price competition 195
8.1 Introduction 195
8.2 Promotion and Advertising 196
Case Study Advertising by Universities 203
8.3 Product Policy 208
Case Study University Product Policy 214
8.4 Product Distribution and Production Site Location 215
Case Study Place Decisions for Universities 221
End of Chapter Summary 221
Answers to Self-Assessment Questions 221
Chapter 9 Managerial decisions and the firm s competitive strategy 224
9.1 Introduction 224
Case Study Strategic Choices in the Pharmaceutical Industry 225
9.2 The Firm s Competitive Strategy 226
9.3 Implementation of the Firm s Competitive Strategy 231
9.4 The Applicability of Competitive Strategies and Managerial Decision-making
Tools to Different Industries 235
End of Chapter Summary 236
Reference 236
Answers to Self-Assessment Questions 237
contents
Part III Investment Decisions 239
Further reading for Part III 240
Chapter 10 Investment appraisal 241
10.1 Introduction 241
10.2 The Economic Nature of Investment 242
10.3 Traditional Techniques 246
10.4 Discounted Cash Flow Techniques 253
10.5 Capital Constraint Problems 269
End of Chapter Summary 274
Answers to Self-Assessment Questions 274
Chapter 11 Investment appraisal under risk and uncertainty 277
11.1 Introduction 277
11.2 Risk versus Uncertainty 278
11.3 Risk Assessment Methods 279
11.4 Probability Analysis in Investment Appraisal 284
11.5 A Case Study in Risk and Sensitivity Analysis 287
Case Study Alarms R Us 287
11.6 Investment Decisions under Uncertainty 299
11.7 Investment Analysis: Implications for Economic Efficiency 301
End of Chapter Summary 302
Answers to Self-Assessment Questions 303
Chapter 12 Public sector decisions 306
12.1 Introduction 306
12.2 Market Failure 307
12.3 Making a Difference? 309
12.4 Objectives in Public Sector Decision Making 312
12.5 The Meaning of Value for Money in the Public Sector 314
12.6 Public Sector Investment 325
Case Study The NEWSITE Project 325
End of Chapter Summary 330
Reference 331
Answers to Self-Assessment Questions 331
Appendix Discount tables and the normal distribution table 333
How to Use the Tables 333
Index 340
List of figures
1.1 Global trade as percentage of global GDP 6
1.2 The globalisation process 10
1.3 Global exports and global imports 16
1.4 FDI as a proportion of global GDP 17
1.5 FDI as a proportion of global direct investment 18
2.1 A simplified economic framework 25
2.2 The consumption function 31
2.3 Output effects of changes in government spending 42
2.4 Business effect of a rise in interest rates 44
3.1 Nominal and real exports 51
3.2 UK personal disposable income and consumption (£B) at 1985 constant prices 60
3.3 Gross trading profits of UK companies (£B) at 1985 constant prices 60
3.4 UK balance of trade (EB) at 1985 constant prices 61
3.5 Percentage change in profits and investment from previous year (1966-98) 64
3.6 Change in investment, profits and GDP 64
4.1 The profit-maximising level of output 74
4.2 The sales revenue maximisation model 80
4.3 The sales volume maximisation model 84
4.4 Managerial utility maximisation 87
4.5 The Marris growth maximisation model 95
4.6 The profit-maximising rate of sales growth model 97
5.1 The demand curve 111
5.2 Increased demand 112
5.3 Decreased demand 112
5.4 Extrapolating demand 134
6.1 The supply curve 144
6.2 Leftward shift of the supply curve 145
6.3 Rightward shift of the supply curve 145
6.4 The total physical product curve 149
6.5 Average physical product and marginal physical product curves 150
6.6 The estimated TVC curve 162
6.7 Estimated AVC and MC curves 163
6.8 Long-run average total cost curve 164
7.1 Marginal cost pricing under monopoly 173
7.2 The kinked demand curve model of oligopoly 176
8.1 Iso-sales analysis 207
9.1 Porter s generic strategies 227
mm
list of figures
10.1 The single-period consumption decision 243
10.2 NPV profile 256
10.3 NPV sensitivity to the discount rate 257
10.4 An NPV profile with economic losses 261
10.5 The IRR of an investment project 264
10.6 The problem of multiple IRRs 267
11.1 The normal distribution 284
11.2 A normal distribution curve showing negative NPV 286
11.3 The NPV profile for Alarms R Us s proposed investment 292
11.4 Risk profile for the proposed investment 294
12.1 Cost minimisation in the case of CCT 313
12.2 Investment appraisal in the public sector 315
12.3 A typical age-earnings profile from education investment 319
12.4 The provision of a public good 322
12.5 Private versus social demand for road travel 323
List of tables
2.1 Variables and paramenters of the model 36
3.1 Retail price index 52
3.2 Purchasing power of the pound relative to various years 53
3.3 Economic performance criteria 58
3.4 UK economic performance in the short run 59
3.5 Real GDP and inflation (annual averages) 62
3.6 Share of world manufactured exports (%) 62
3.7 Indicators of innovation 62
6.1 Total, average and marginal physical product 149
10.1 Net cash flow 247
10.2 Capital outlay and project revenues 250
10.3 Cumulative revenue 251
10.4 Cashflow 255
10.5 Cash flows for NPV calculation 258
10.6 Single-period capital rationing 270
10.7 Multi-period capital rationing 272
10.8 Capital constraint 273
11.1 Alternative scenarios - Treasury forecasts 289
11.2 Net cash flows for alternative sales scenarios 289
11.3 Payback and RoCe calculations 290
11.4 Maximin pay-off matrix 300
11.5 Minimax pay-off matrix 301
Appendix:
Future Value Table 335
Present Value Table 336
Present Value Factor Table 337
Annual Equivalent Factor Table 338
Normal Distribution Table 339
mm
|
| adam_txt |
Contents
List of figures jx
List of tables xj
Preface xiii
Part I The Macroeconomic Environment 1
Further reading for Part I 2
Chapter 1 Globalisation 3
1.1 Introduction 3
1.2 A Brief History 4
1.3 What Is Globalisation? 7
1.4 Measuring Globalisation 15
1.5 National and Business Implications of Globalisation 19
End of Chapter Summary 21
References 21
Answers to Self-Assessment Questions 21
Chapter 2 The economic environment 23
2.1 Introduction 23
2.2 The Economic Framework 24
2.3 A Simple Model of the Economy 26
2.4 Using the Model 34
2.5 The Economic Environment and Business 41
End of Chapter Summary 46
Answers to Self-Assessment Questions 46
Chapter 3 Measuring economic performance 49
3.1 Introduction 49
3.2 Measurement of Economic Variables 50
3.3 Macroeconomic Performance Indicators 56
3.4 Business and Macroeconomic Performance 63
End of Chapter Summary 65
Appendix 1 Analysis of the UK's Economic Performance in the Short Run 66
contents
Appendix 2 Analysis of the UK's Economic Performance in the Long Run 67
References 67
Answers to Self-Assessment Questions 68
Part II The Theory of the Firm and Competitive Strategy 69
Chapter 4 Business objectives 71
4.1 Introduction 71
Case Study ConsFirm 72
4.2 Profit Maximisation 73
Case Study ConsFirm 77
4.3 Sales Revenue Maximisation 78
Case Study ConsFirm 81
4.4 Sales Volume or Output Maximisation 82
4.5 Managerial Utility Maximisation 84
Case Study ConsFirm 88
4.6 Wealth or Value Maximisation 89
4.7 Growth Maximisation Models 90
Case Study ConsFirm 98
4.8 Behavioural Models of Business Objectives 99
End of Chapter Summary 102
References 102
Answers to Self-Assessment Questions 103
Chapter 5 Demand estimation and forecasting 106
5.1 Introduction 106
5.2 Demand Theory 108
Case Study Marks Spencer 116
5.3 Demand Estimation and Forecasting 117
5.4 The Marketing Approach to Demand Measurement 118
5.5 Regression Analysis 126
Case Study Motorola in Scotland 132
5.6 Demand Forecasting Techniques 133
End of Chapter Summary 137
Answers to Self-Assessment Questions 138
Chapter 6 Production and cost estimation 140
6.1 Introduction 140
6.2 Supply Theory 141
Case Study easyJet 146
6.3 Introduction to Production Theory 146
mm
contents
Case Study easyJet 157
Case Study A Sample Regression Equation 159
6.4 Cost Estimation 160
Case Study easyJet 168
End of Chapter Summary 168
Answers to Self-Assessment Questions 169
Chapter 7 Pricing in theory and practice 171
7.1 Introduction 171
7.2 Pricing and Market Structures 172
Case Study The Price of Rail Travel 178
7.3 New Product Pricing 179
Case Study Penetration Pricing versus Price Skimming 182
7.4 Pricing in Established Markets 182
Case Study ASDA 188
7.5 Specialist Forms of Pricing 189
7.6 Changing Prices over Time 191
End of Chapter Summary 193
Answers to Self-Assessment Questions 193
Chapter 8 Non-price competition 195
8.1 Introduction 195
8.2 Promotion and Advertising 196
Case Study Advertising by Universities 203
8.3 Product Policy 208
Case Study University Product Policy 214
8.4 Product Distribution and Production Site Location 215
Case Study 'Place' Decisions for Universities 221
End of Chapter Summary 221
Answers to Self-Assessment Questions 221
Chapter 9 Managerial decisions and the firm's competitive strategy 224
9.1 Introduction 224
Case Study Strategic Choices in the Pharmaceutical Industry 225
9.2 The Firm's Competitive Strategy 226
9.3 Implementation of the Firm's Competitive Strategy 231
9.4 The Applicability of Competitive Strategies and Managerial Decision-making
Tools to Different Industries 235
End of Chapter Summary 236
Reference 236
Answers to Self-Assessment Questions 237
contents
Part III Investment Decisions 239
Further reading for Part III 240
Chapter 10 Investment appraisal 241
10.1 Introduction 241
10.2 The Economic Nature of Investment 242
10.3 Traditional Techniques 246
10.4 Discounted Cash Flow Techniques 253
10.5 Capital Constraint Problems 269
End of Chapter Summary 274
Answers to Self-Assessment Questions 274
Chapter 11 Investment appraisal under risk and uncertainty 277
11.1 Introduction 277
11.2 Risk versus Uncertainty 278
11.3 Risk Assessment Methods 279
11.4 Probability Analysis in Investment Appraisal 284
11.5 A Case Study in Risk and Sensitivity Analysis 287
Case Study Alarms R Us 287
11.6 Investment Decisions under Uncertainty 299
11.7 Investment Analysis: Implications for Economic Efficiency 301
End of Chapter Summary 302
Answers to Self-Assessment Questions 303
Chapter 12 Public sector decisions 306
12.1 Introduction 306
12.2 Market Failure 307
12.3 Making a Difference? 309
12.4 Objectives in Public Sector Decision Making 312
12.5 The Meaning of Value for Money in the Public Sector 314
12.6 Public Sector Investment 325
Case Study The 'NEWSITE' Project 325
End of Chapter Summary 330
Reference 331
Answers to Self-Assessment Questions 331
Appendix Discount tables and the normal distribution table 333
How to Use the Tables 333
Index 340
List of figures
1.1 Global trade as percentage of global GDP 6
1.2 The globalisation process 10
1.3 Global exports and global imports 16
1.4 FDI as a proportion of global GDP 17
1.5 FDI as a proportion of global direct investment 18
2.1 A simplified economic framework 25
2.2 The consumption function 31
2.3 Output effects of changes in government spending 42
2.4 Business effect of a rise in interest rates 44
3.1 Nominal and real exports 51
3.2 UK personal disposable income and consumption (£B) at 1985 constant prices 60
3.3 Gross trading profits of UK companies (£B) at 1985 constant prices 60
3.4 UK balance of trade (EB) at 1985 constant prices 61
3.5 Percentage change in profits and investment from previous year (1966-98) 64
3.6 Change in investment, profits and GDP 64
4.1 The profit-maximising level of output 74
4.2 The sales revenue maximisation model 80
4.3 The sales volume maximisation model 84
4.4 Managerial utility maximisation 87
4.5 The Marris growth maximisation model 95
4.6 The profit-maximising rate of sales growth model 97
5.1 The demand curve 111
5.2 Increased demand 112
5.3 Decreased demand 112
5.4 Extrapolating demand 134
6.1 The supply curve 144
6.2 Leftward shift of the supply curve 145
6.3 Rightward shift of the supply curve 145
6.4 The total physical product curve 149
6.5 Average physical product and marginal physical product curves 150
6.6 The estimated TVC curve 162
6.7 Estimated AVC and MC curves 163
6.8 Long-run average total cost curve 164
7.1 Marginal cost pricing under monopoly 173
7.2 The kinked demand curve model of oligopoly 176
8.1 Iso-sales analysis 207
9.1 Porter's generic strategies 227
mm
list of figures
10.1 The single-period consumption decision 243
10.2 NPV profile 256
10.3 NPV sensitivity to the discount rate 257
10.4 An NPV profile with economic losses 261
10.5 The IRR of an investment project 264
10.6 The problem of multiple IRRs 267
11.1 The normal distribution 284
11.2 A normal distribution curve showing negative NPV 286
11.3 The NPV profile for Alarms R Us's proposed investment 292
11.4 Risk profile for the proposed investment 294
12.1 Cost minimisation in the case of CCT 313
12.2 Investment appraisal in the public sector 315
12.3 A typical age-earnings profile from education investment 319
12.4 The provision of a public good 322
12.5 Private versus social demand for road travel 323
List of tables
2.1 Variables and paramenters of the model 36
3.1 Retail price index 52
3.2 Purchasing power of the pound relative to various years 53
3.3 Economic performance criteria 58
3.4 UK economic performance in the short run 59
3.5 Real GDP and inflation (annual averages) 62
3.6 Share of world manufactured exports (%) 62
3.7 Indicators of innovation 62
6.1 Total, average and marginal physical product 149
10.1 Net cash flow 247
10.2 Capital outlay and project revenues 250
10.3 Cumulative revenue 251
10.4 Cashflow 255
10.5 Cash flows for NPV calculation 258
10.6 Single-period capital rationing 270
10.7 Multi-period capital rationing 272
10.8 Capital constraint 273
11.1 Alternative scenarios - Treasury forecasts 289
11.2 Net cash flows for alternative sales scenarios 289
11.3 Payback and RoCe calculations 290
11.4 Maximin pay-off matrix 300
11.5 Minimax pay-off matrix 301
Appendix:
Future Value Table 335
Present Value Table 336
Present Value Factor Table 337
Annual Equivalent Factor Table 338
Normal Distribution Table 339
mm |
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| index_date | 2024-07-02T22:33:54Z |
| indexdate | 2024-07-09T21:23:54Z |
| institution | BVB |
| isbn | 0333961110 |
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| spelling | Adams, John 1938- Verfasser (DE-588)123995310 aut Managerial economics for decision making John Adams and Linda Juleff Basingstoke, Hampshire ; New York Palgrave Macmillan 2003 XIII, 343 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Managerial accounting Decision making Business economics (DE-588)4507951-1 gnd rswk-swf Business economics (DE-588)4507951-1 s DE-604 Juleff, Linda Verfasser aut http://www.loc.gov/catdir/description/hol032/2003043612.html Publisher description http://www.loc.gov/catdir/toc/hol031/2003043612.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016845890&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Adams, John 1938- Juleff, Linda Managerial economics for decision making Managerial accounting Decision making Business economics (DE-588)4507951-1 gnd |
| subject_GND | (DE-588)4507951-1 |
| title | Managerial economics for decision making |
| title_auth | Managerial economics for decision making |
| title_exact_search | Managerial economics for decision making |
| title_exact_search_txtP | Managerial economics for decision making |
| title_full | Managerial economics for decision making John Adams and Linda Juleff |
| title_fullStr | Managerial economics for decision making John Adams and Linda Juleff |
| title_full_unstemmed | Managerial economics for decision making John Adams and Linda Juleff |
| title_short | Managerial economics for decision making |
| title_sort | managerial economics for decision making |
| topic | Managerial accounting Decision making Business economics (DE-588)4507951-1 gnd |
| topic_facet | Managerial accounting Decision making Business economics |
| url | http://www.loc.gov/catdir/description/hol032/2003043612.html http://www.loc.gov/catdir/toc/hol031/2003043612.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016845890&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT adamsjohn managerialeconomicsfordecisionmaking AT julefflinda managerialeconomicsfordecisionmaking |