Management information systems for the information age:
Saved in:
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. [u.a.]
Irwin McGraw-Hill
1998
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| Edition: | 1. ed., internat. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXIV, 528 S. Ill., graph. Darst. |
| ISBN: | 0070254656 0071153268 |
Staff View
MARC
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| 245 | 1 | 0 | |a Management information systems for the information age |c Stephen Haag ; Maeve Cummings ; James Dawkins |
| 250 | |a 1. ed., internat. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b Irwin McGraw-Hill |c 1998 | |
| 300 | |a XXIV, 528 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
| _version_ | 1804138168480432128 |
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| adam_text | THE INFORMATION AGE IN WHICH VOU LIVE 2
Changing the Face Business
Would You Paint Your House With Yogurt?
THE MANAGEMENT INFORMATION SYSTEMS CHALLENGE S
What Businesses Do • 5 Photo Essay 1-1 Information Is Big Business ¦ 6 Customer Moment of Value • 7
Team Work - Defining Customers and Their Moment of Value ¦ 8 Getting the Right Airline Information
When You Want It • 9 The Role of Information Technology ¦ 9 Using Information Technology to Share 100
Million Pages of Information • 10
CHARACTERISTICS OF TODAY S NEW BUSINESS II
Globalization ¦ 11 Competition • 12 Information as a Key Resource • 13 The Virtual Workplace and
Telecommuting • 13 On Your Own -1 Want It! ¦ 13 Pizza Hut, Kentucky Fried Chicken, and Taco Bell in
One Database ¦ 14 Electronic Commerce • 14 Global Perspective - Bloomberg Mobilizes Its Customers ¦
15 KRFX 103.5 The Fox Radio Station Gets Sly on the Internet ¦ 16 Knowledge Worker Computing • 17
ITS ROLE IN THE NEW BUSINESS 17
Supporting Information - Processing Tasks in an Organization • 17 Information Technology as an Enabler
of Innovation • 18 SkiAspen!-19 Information Technology As a Collapser of Time and Space • 19 On
Your Own - Redefining Business Operations Through IT Innovation ¦ 19
INFORMATION: A NEW KEY BUSINESS RESOURCE SO
Dimensions of Information - Defining Information Value • 20 MCI and Its 1 Trillion Bytes • 20 Charging
Your Information • 21 Global Perspective - The Language of the Internet ¦ 22 Team Work - Would You
Like Some Information with your Coffee? • 23
KNOWLEDGE WORKERS: INFORMATION AND TECHNOLOGY USERS 93
Being an Information - Literate Knowledge Worker • 24 Chasing the Latest Fashions at J.C. Penney ¦ 25
Being a Socially Responsible Knowledge Worker • 26 Open Wide and Let Everyone See Your Information •
26 On Your Own - E-Mail: Electronic Mail or Expensive Mail? • 28
Closing Case 1: Information Sells Disney Resorts ¦ 29 Knowledge Worker s Checklist • 30 Closing Case 2:
Does Acxiom Know Your Height and Weight? • 30 Real HOT Electronic Commerce: Business and You on
the Internet - Finding a Job Through the Internet • 32
INFORMATION TECHNOLOGY SYSTEMS 36
Supporting Information Processing
Levi Strauss Is Losing Its Pants to Vanity Fair
AN ORCANIZATIOM 39
INFORMATION IN AN ORGANIZATION 4O
Shared Information Through Decentralized Computing • 40 How Information Flows in an Organization • 43
What Information Describes • 45 Information-Processing Tasks in Your Organization • 45 On Your Own -
Determining Savings Rates at Banks and Savings and Loans ¦ 46 Analytical Processing Keeps Union
Pacific on Track ¦ 47
TRANSACTION PROCESSING AND CUSTOMER INTEGRATED SYSTEMS 48
Transaction Processing Systems • 48 Customer Integrated Systems • 49 Global Perspective - Will the
London Stock Exchange Come Falling Down? • 50 On Your Own - Going Customer-Oriented at Your School ¦
51 Customer Integrated Systems, the Internet, Concerts, and Movies • 51
MANAGEMENT INFORMATION SYSTEMS 52
Johnson Johnson s Management Information System Creates Virtual Financial Statements • 54
WORKGROUP SUPPORT SYSTEMS 54
Practicing Medicine with Groupware and the Internet • 55 Groupware • 56 Team Work - Maximizing
Team Efforts and Groupware • 58 Work Flow Automation Software and the Paperless Office ¦ 59 Photo
Essay 2-1 Lotus Notes... The Leader in Groupware • 60
DECISION SUPPORT SYSTEMS AND ARTIFICIAL INTELLIGENCE 63
Decision Support Systems • 62 Predicting Room Rates a Year in Advance • 63 Artificial Intelligence • 64
Curing Computer Viruses • 64
EXECUTIVE INFORMATION SYSTEMS 65
Key Features of an Executive Information System • 66 Calgary Co-op Beats the Larger Chains with an
Executive Information System • 66 Have Executive Information Systems Been Misnamed? • 67
INTERORGANIZATIONAL SYSTEMS 68
Quaker Oats Hopes to Move Snapple Electronically • 69 Global Perspective - Caterpillar Moves Fast
Around the World ¦ 70
SOME FINAL THOUGHTS ABOUT IT SYSTEMS IN ORGANIZATIONS TO
Team Work - Creating Interorganizational Systems with the Internet • 71 On Your Own - Information-
Processing Responsibilities • 71
Knowledge Worker s Checklist • 72 Closing Case 1: Marriott Takes Information Technology Around the
World • 72 Closing Case 2: AlliedSicjnal Serves Up Its Very Own Groupware ¦ 74 Real HOT Electronic
Commerce - Building the Perfect Web Page • 75
STRATEGIC AND COMPETITIVE OPPORTUNITIES 7B
Using IT to Generate Organizational Horsepower
Creating Vision for A New Way to Do Business
INTRODUCTION 8O
Gaining a Competitive Advantage • 80
ORGANIZATIONAL HORSEPOWER: FORCE AND SPEED COMBINED 81
What Exactly Is Organizational Horsepower? • 81 The Strategies for Increasing OHP • 82 Achieving
Competitive Advantage Using OHP • 83
QUALITY: YOUR COMPETITIVE FOUNDATION 84
Total Quality Management ¦ 84 Meeting Customer Expectations through a Quality Standard • 85 Team
Work - Getting to the Bottom of a New Customer Plan • 87
THE JUST-IN-TIME APPROACH: NO PRODUCT BEFORE ITS TIME 87
But Why Just-In-Time? • 88 Just-In-Time Surgery • 88 Just-In-Time Supported by Sophisticated Technolo¬
gy • 89
TEAMS IN AN ORGANIZATION: MORE THAN JUST DEPARTMENTS 89
Information Technology Enables Teams • 90 Learning to Collaborate at Nabisco • 91
THE INFORMATION PARTNERSHIP: LEARNING TO SHARE 91
An Information Partnership for OHP Speed ¦ 92 An Information Partnership for OHP Force • 92 An
Information Partnership for OHP Force and Speed • 93 Retailers Who Avoid Safety • 93
TIMELESS AND LOCATIONLESS OPERATIONS:
ANYWHERE, 34 HOURS A DAY 94
But What Operation?.95 Who Are You Calling? • 96 In Support of the Telecommuter • 97 Key Timeless and
Locationless Ingredients ¦ 98 Where the Left and Right Sides of the Brain Meet • 98
THE TRANSNATIONAL FIRM: EVERYWHERE YOU WANT TO BE 98
Transnational Firm critical Success Factors • 99 Photo Essay 3-1 Three Configurations for Operating
Internationally • 100 Transnational Firm Challenges ¦ 101 Global Perspective - Listening All Over the
World -101
THE VIRTUAL ORGANIZATION: BECOMING BIGGER THAN YOU ARE IOS
Special Information Technology Considerations for the Virtual Organization • 103 wlub.u ! ¦ i.ssh t-tivi ¦
Paperless Payments ¦ 103 On Youi Own - Is a Viitual Oigamzation Right foi You7 ¦ 104
THE LEARNING ORGANIZATION: THE ORGANIZATION THAT
NEVER STOPS LEARNING IO4
How Information Technology Can Help Your Organization Overcome Learning Barriers • 105 On Youi Own
- Seeing Beyond What You Do ¦ 106 For Sale: One Million Dollar CAVEs • 107
SELECTING AND ADOPTING ORGANIZATIONAL HORSEPOWER STRATEGIES:
HOW INFORMATION TECHNOLOGY ENABLES ORGANIZATIONAL TRANSFOR¬
MATION IO8
Selecting an Organizational Horsepower Strategy • 108 Adopting an Organizational Horsepower Strategy •
108 What Is the Business Process Reengineering Improvement Process? • 109 Adopting a Transnational
Strategy, Radically • 109 On Your Own - Ci eating a New Process at Brothers Copiers -111 Don t Forget
Quality ¦ 112 Team Work - Finding the Best Oigamzational Hoisepovvei Stiategy foi Youi Industiy ¦ 112
Closing Case 1: GE Transforms Itself ¦ 113 Knowledge Worker s Checklist ¦ 114 Closing Case 2 3M Fights
Back • 114 Real HOT Electronic Commerce: Business and You on the Internet - Investing on the Internet ¦ 116
DATABASES AND DATA WAREHOUSES 118
A Gold Mine of Information
Using Databases and Data Warehouses Instead of Shopping Carts
INFORMATION IN AN ORGANIZATION REVISITED ISO
Processing Information in the Form of Transactions • 120 using Information to Make a Decision • 120
Managing Information While It Is Used • 121 Be in My Database and I ll Take You on a Cruise • 123
THE DATARASE AND DATARASE MANAGEMENT SYSTEM ENVIRONMENT 123
What Is a Database? • 124 Global Peispective - Standaidizmg Information Means Ensuring Quality m
Australia ¦ 126 What Is a Database Management System? • 127 Saving Lives with Information • 128
Team Work - Defining Information Privileges during Umveisity Registration ¦ 132 On Youi Own - DBMS
Support for OLTP, OLAP, and Information Management ¦ 133 Finance Firms Put on the Technology Gloves
for a Real Fight ¦ 134
THE RELATIONAL DATARASE MODEL 134
Using a Database to Dominate Niche Marketing ¦ 137
THE ORJECT-ORIENTED DATARASE MODEL 135
Reengineering Through Objects • 139
KNOWLEDGE WORKER COMPUTING AND
DEVELOPING YOUR OWN DATARASE 138
Step 1: Defining Entity Classes and Primary Keys • 139 Step 2: Defining Relationships Among Entity
Classes • 140 On Your Own - Finding One-to-One Relationships in the Real World • 141 Step 3: Defining
Information (Fields) for Each Relation • 143 Team Work - Burldmg an E-R Diagram for the Video Rental
Store ¦ 143 Step 4: Using a Data Definition Language to Create the Database • 145 Getting People
Involved Can Be More Difficult than Building a Database • 146
DATA WAREHOUSING AND DATA MINING:
PROSPECTING FOR GOLD IN INFORMATION 145
What Is a Data Warehouse? • 146 Data Warehouses Help Sega Sell Video Games • 147 Team
Work - Politically Correct Data Mining ¦ 148 What Are Data Mining Tools? • 148 Important
Considerations in Using a Data Warehouse • 149 On Your Own - How Up-To-Date Should Data
Warehouse Information Be? • 150 Tracking Historical Sales with Data Warehouses • 151
MANAGING THE INFORMATION RESOURCE IN AN ORGANIZATION 159
How Will Changes in Technology Affect Organizing and Managing Information? • 152 Global Perspective -
Databases and Data Warehouses Are Just What the Doctor Ordered • 153 What Types of Database Models
and Databases Are Most Appropriate? ¦ 153 Who Should Oversee the Organization s Information? • 153
Is Information Ownership a Consideration? ¦ 154 What Are the Ethics Involved in Organizing and Manag¬
ing Information? -154 Is Database Information Free on the Internet? • 154 How Should Databases and
Database Applications Be Developed and Maintained? • 155
Closing Case 1: Zeneca Pharmaceuticals Cures Its Problems with a Data Warehouse ¦ 155 Knowledge
Worker s Checklist • 156 Closing Case 2: What Happens When Your Data Warehouse Is Too Big, Too Good,
and Too Hard to Use? • 157 Real HOT Electronic Commerce: Business and You on the Internet - Performing
Online Database Searches • 158
DECISION SUPPORT AND ARTIFICIAL INTELLIGENCE 162
Brainpower for Your Business
A Decision Support System to Save Lives
DECISIONS, DECISIONS, DECISIONS 164
Types of Decisions You Face • 164 On Your Own - Identify the Decision Types ¦ 166 How You Make a
Decision • 166
DECISION SUPPORT SYSTEMS 167
Components of a Decision Support System • 167 Hormel Foods Beefs Up Sales • 169 Hallmark Stocks
While the Craze Is Hot • 170 Pizzeria Decisions • 171 Decision Support Systems - To Build or Not to Build •
171 Ethical Questions in Decision Support Systems • 172
GROUP DECISION SUPPORT SYSTEMS: IT POWER FOR TEAM MEETINGS 173
The Team Decision-Making Process and You • 174 Key Components in a Group Decision Support System •
175 Meetings: A Fact of Life in Business • 176 Finding What to Fix at IBM • 176 Meetings When and
Where You Want to Be • 177 Bank Executives Don t Get Out Much These Days • 178 On Your Own - How
Can a GDSS Help? ¦ 179
GEOGRAPHIC INFORMATION SYSTEMS: WORDS AND PICTURES I8O
Directions in Cyberspace • 180 Global Perspective - GISs Take a Bite Out of Crime in England -181
ARTIFICIAL INTELLIGENCE: WHERE NO MACHINE HAS GONE BEFORE 183
EXPERT SYSTEMS: FOLLOWING THE RULES 184
Components of an Expert System • 185 Global Perspective - Employees Are Expertly Paid ¦ 187 You,
Too, Can Have an Expert System • 188 What Expert Systems Can and Can t Do • 189 Playing Traffic Cop
in Crowded Skyways • 190 Ethical Questions in Expert Systems ¦ 190 Team Work - Traffic Lights Revisit¬
ed • 191
NEURAL NETWORKS: THEY LEARN BY EXAMPLE 191
Doctor, It Only Hurts When I Laugh! • 192 Team Work - What Input Would You Have to Provide the Neural
Network? ¦ 193 Training a Neural Network ¦ 193 Would You Like to Have a Neural Network? • 193 IBM s
Antivirus Warriors Are Armed with Neural Networks ¦ 194 Ethical Questions in Neural Networks • 194
GENETIC ALGORITHMS: IT S A MATTER OF BREEDING 195
Team Work - Planning the Olympics • 195 Photo Essay 5-1 Artificial Intelligence Systems in Action • 196
INTELLIGENT AGENTS: TIRELESS ASSISTANTS 198
COMBINING IT BRAINPOWER SYSTEMS: ATTACKING THE PROBLEM ON
MULTIPLE FRONTS 199
Decision Support Systems and Artificial Intelligence • 199 Hybrid Intelligent Systems • 200
Closing Case 1: Milk Collection in Rural India ¦ 201 Knowledge Worker s Checklist • 202 Closing Case 2:
Australia Uses an Expert System to Evaluate Worker Injuries • 202 Real HOT Electronic Commerce:
Business and You on the Internet - Surfing for Success in a New Business • 204
NE¥WORKS SOB
fechnologies for Electronic Commerce
Using Networks to Eliminate Paper in the Pulp and Paper Industry
CLIENT/SERVER: THE EMERGING BLUEPRINT FOR NETWORKS XII
Client/Server as a Business Model ¦ 212 Types of Client/Server Implementations • 213 Distributed Data
Warehouses in a Client/Server Environment • 216 The Advantages and Disadvantages of Client/Server •
218 Client/Server Helps Eliminate the Patient Paper Chart • 218 The Keys to Client/Server • 219 Team
Work - Defining Client/Server Implementation Models ¦ 220
NETWORK-ENABLING TECHNOLOGIES AND CONCEPTS S3O
Communications Service Providers: The Issue of Network Ownership • 221 Photo Essay 6-1 Types of
Networks: Different Networks You ll Find in Use today • 222 Photo Essay 6-2 Communications Media: The
Paths over Which Information Travels • 225 Photo Essay 6-3 Communications Processors: The Connections
within a Network • 228 Photo Essay 6-4 Communications Methods, Standards, and Protocols: The Manner
in Which Information Is Communicated • 232 On Your Own - Assessing the Benefits of Networks by
Ownership ¦ 236
ELECTRONIC COMMERCE: PERFORMING NETWORK-ENABLED BUSINESS 236
Electronic Data Interchange: Ordering Products and Services Electronically • 237 Peapod Gets Customer
Integrated with Electronic Commerce • 238 Electronic Funds Transfer: Moving Money Without Handling It •
238 Global Perspective - The Toronot Stock Exchange Gets Virtual with EDI and EFT • 210 Individual¬
ized Electronic Advertising: Reaching the Exact Customer • 240 Inns Outs Is the Internet Source for Bed
Breakfast Information • 242 Knowing More than Your Competitors: Gathering Competitive Intelligence ¦
241 On Your Own - Gathering Competitive Intelligence for a New Business • 243 Intranets: The Internet
Within • 243 Geffen Records Rocks and Rolls on the Internet and Its Intranet ¦ 245 Global Pei spf-ctive
Intranets Offer a Worldwide Solution to Shanng Infoimation ¦ 246 Telecommuting: Empowering Employees
to Work Regardless of Location • 246 AT T Tells Employees to Stay Home and Phone in for Work • 248
How Electronic Commerce Will Affect the Business World • 248 Pepsi s Real Thing Is Wireless Telecom¬
muters • 249 Team Work - Combining Organizational Strategies and Electronic Commerce ¦ 250 Chrysler
Doesn t Want Ford to See Its Intranet • 251
NETWORK PERFECT SERVICE: RANGE, REACH, AND RESPONSIVENESS 251
FedEx Takes Shipping to a Whole New Value-Added Dimension ¦ 253 Perfect Delivery: The Relationship
among Reach, Range, and Responsiveness • 253 Team Work - Defining the Relationship among Reach,
Range, and Responsiveness • 254
Closing Case 1: Promina Health Systems Treats the Paper Disease with an Intranet ¦ 254 Closing Case 2
Avex Electronics Wants to Go Web-Wild with Electronic Data Interchange • 255 Knowledge Worker s
Checklist ¦ 256 Real HOT Electronic Commerce: Business and You on the Internet - Getting Medical Help
on the Internet • 258
EMERGING TECHNOLOGIES 262
Innovations for Tomorrow
Hollywood Goes High Tech to Create Sensation on the Screen
EMERGING TECHNOLOGIES FOR ALL THE SENSES 265
3-D: Technology for Real Sight • 265 Automatic Speech Recognition: Conversing with Your Computer • 266
Global Perspective - If You Can t Speak It. Write It ¦ 269 On Your Own - Understanding the Speed of
Automatic Speech Recognition • 270 Multimedia: A Gold Mine of Information in Sight and Sound • 270
Showing Products through Multimedia in the Grocery Store • 272 Paper and Ink May Be in the Past for the
Chicago Tribune • 273 Virtual Reality: Making You Feel Like You re There • 278 Virtual Reality Simplifies
Patient s World • 279 Piping Virtual Reality through an Intranet • 281 Some Final Thoughts About
Emerging Technologies for All the Senses • 281
THE INTERNET EXPLOSION! EMERGING ALL AROUND VOU 282
Electronic Cash: Virtual Money on the Internet • 282 Creating an Internet-Exclusive Bank • 284 On Your
Own - Finding Electronic Cash on the Internet • 285 Global Perspective - Internationa! Electronic Cash ¦
285 Converging Technologies for Communicating through and Accessing the Internet • 284 I Want My
WebTV • 288
THE WIRELESS REVOLUTION: VIRTUAL CONNECTIVITY 289
Wireless Technologies for Mobilizing People • 289 Global Positioning System Helps Harvest Crops ¦ 292
Wireless Technologies for Mobilizing Technology • 291 Addressing the Ility Issue of Wireless Technolo¬
gies • 292 Wireless LANs - A Competitive Necessity or a Life Saver? • 294
EMERGING TECHNOLOGIES FOR VOUR PERSONAL LIFE 293
Smart Cards: Electronic Cash in Your Wallet • 293 Intelligent Home Appliances: Getting the Computer to
Do Your Work (Almost) • 294 Team Work - Finding Home Appliances with a Brain ¦ 294 Taco Bell and
Pizza Hut Use Fuzzy Logic to Make Decisions • 295
Knowledge Worker s Checklist ¦ 296 Closing Case 1: Airlines Are Using Technology to Make Your Travel¬
ing Easy ¦ 297 Closing Case 2: Do-It-Yourself Scanning at the Grocery Store • 298 Real HOT Electronic
Commerce: Business and You on the Internet - News. Weather, and Snorts Information on the Internet ¦ 299
PLANNING FOR IT SYSTEMS 3O2
Knowing Where You re Going
Chaos in California
ALIGNING ORGANIZATIONAL GOALS AND INFORMATION TECHNOLOGY:
ISN T IT TOO LATE? 3O5
IT Fusion: Bringing Business and Technology Together • 307 Accumulating Frequent Flier Miles Trans¬
parently at US Air • 308 Porter s Competitive Forces Model: Fighting Back with IT • 308 Competitive
Intelligence: What Are They Up To? • 310 Schwab Eliminates the Middleman • 310 Motorola Had More
Intelligence than It Knew -312
IDENITFVINC SPECIFIC PROCESSES: BUILDING BETTER PROCESSES WITH
INFORMATION TECHNOLOGY 312
The Value Chain Method: Searching for Specific Processes -313 Finding a Way to Add Value -313 Team
Work - Finding Value at Your Bookstore • 317
IDENTIFYING SPECIFIC INFORMATION: GETTING PEOPLE WHAT THEY NEED,
WHEN THEY NEED IT 316
An Information Architecture: Uniting People and Information • 316 Obtaining Information Wherever,
Whenever • 318 Critical Success Factors: Supporting Your Goals with Information • 319 Does It Matter
Where You Keep Your Information? • 320 Business Systems Planning: Supporting Current and Future
Information Needs • 321 What s Critical to H.J. Heinz s Success? It Depends on Who You Ask? • 321 On
Your Own - Defining Information Requirements with Critical Success Factors • 322
EVALUATNG INFORMATION TECHNOLOGY SYSTEMS:
SELECTING FROM THE POSSIBILITIES 323
Using Technology So Customers Make the CardinalChoice • 324 Cost-Benefit Analysis Method: Bad News,
Good News ¦ 324 Risk Analysis Method: Will It Succeed? • 325 Global Perspective - Everyone Benefits
from GE s Information Technology ¦ 326 Capital Investment Analysis Method: Is It Worth It? • 327
CONTINGENCY PLANNING: PLANNING FOR WHAT YOU CAN T LIVE
WITHOUT 328
Contingency Planning: What You Can t Live Without • 328 Planning for the Inevitable at John Wiley Sons
¦ 328 Team Work - Betting on Disaster ¦ 329
THE INFORMATION TECHNOLOGY SYSTEMS PLAN: PUTTING IT ALL
TOGETHER 331
Global Perspective - Ansewring When at Pratt Whitney ¦ 332 On Your Own - Is This the Right Systems
for You? • 333
Closing Case 1: Getting Everyone on the Same Page at NationsBank ¦ 333 Knowledge Worker s Checklist •
334 Closing Case 2: Competitive IT ¦ 335 Real HOT Electronic Commerce: Business and You on the
Internet - Finding Investment Opportunities on the Internet • 336
DEVELOPING IT SYSTEMS 34O
Bringing IT Systems to Life
Programmers Get One Slice of Pizza for Every Nine Lines of Code
SYSTEMS DEVELOPMENT IS A QUESTION-AND-ANSWER SESSION 3«3
Why Is Your Participation Important? • 342 Systems Development: What, When, Who, and How? • 343
Can You Take Your Own Order Please? • 343
INSOURCINC AND THE TRADITIONAL SYSTEMS
DEVELOPMENT LIFE CYCLE 345
Matching IT Planning with Business Planning ¦ 346 Step 1: Planning - Establishing an IT Plan to Meet the
Strategic Plans of the Organization • 347 Photo Essay 9-1 Resource Discovery Services at Work • 348 Step
2: Scoping - Defining the Scope of the Proposed System • 350 Step 3: Analysis - Determining the Logical
Requirements for the Proposed System ¦ 351 Step 4: Design - Convert the Logical Requirements into a
Technical System Design • 353 Step 5: Implementation - Creating the New System • 355 Step 6: Support -
Providing Ongoing Support • 356 When Runaway Projects Affect Your Life ¦ 356 Planning for Change with
Object-Oriented Technologies • 357 Team Work - Your Responsibilities During Each Step of the SDLC ¦ 359
SELFSOURCING AND PROTOTYPING: EMPOWERING KNOWLEDGE WORKERS
TO DEVELOP THEIR OWN SYSTEMS 358
Prototyping: Building Models • 359 Global Perspective - Thai Airways Uses Prototyping to Compete for
International Flights ¦ 360 The Slefsourcing Process • 362 Time Warner Lets Knowledge Workers Develop
Property Tax Returns • 364 On Your Own - How Have You Selfsourced? • 365
OUTSOURCING: GOING OUTSIDE FOR TECHNOLOGY AND SYSTEMS
DEVELOPMENT 365
The Outsourcing Process • 366 Want to Reduce Your Inventory? Buy Software ¦ 367 On Your Own - A
Request for Proposal and the Systems Development Life Cycle ¦ 369 Global Perspective - Creating Out¬
sourcing Alliances to Avoid Finger-Pointing ¦ 370 The Advantages and Dasadvantages of Outsourcing • 370
Outsourcing the Availability, Speed, and Security of a Network • 371
OTHER TOOLS AND METHODS FOR SUPPORTING THE
SYSTEMS DEVELOPMENT PROCESS 37S
Computer-Aided Software Engineering: Software for Automating the Development of Software • 372 CASE
Tools Help Baby Bells Compete • 375 Joint Application Development: Defining and Building Systems as a
Team • 376 Team Work - Automating Joint Application Development ¦ 377 Combining Prototyping and
JAD - It s RAD • 378 On Your Own - Mathcing IT Systems to the Who of Systems Development ¦ 379
Knowledge Worker s Checklist • 380 Closing Case 1: AT T Goes Global with CASE • 381 Closing Case 2:
nommiiatinn in utilities Stirs tin Systems DeveloDment ¦ 382 Real HOT Electronic Commerce: Business
and You on the Internet - Ordering Products on the Internet • 383
MANAGING IT SYSTEMS 386
Staying on Track
To Whom Do Doctors Go For Help?
MANAGING INFORMATION 389
The Role of Information: Raw Material and Capital • 389 Hyatt Offers More than a Room and a Bed • 390
Access to Information ¦ 390 A prescription for Good Health Care • 391 Training a Revolving Workforce •
392 Security: Is Your Information Safe? • 393 On Your Own - Get Your Information While It s Hot! ¦ 393
Service That Fits • 394 Privacy: Is It an Invasion or Just Good Business? • 396 Global Perspective - Who
Owns Personal Information in Other Parts of the World ¦ 398
MANAGING INFORMATION TECHNOLOGY 399
Control: Taking Charge of Components and Costs • 400 IBM Goes for Interoperability Gold • 401
Ergonomics: Are You Sitting Comfortably? • 401 Chevron Becomes Cost Conscious • 402 Disaster
Recovery: Murphy s Law Applies • 402 On Your Own - Is Your Computer a Health Hazard? ¦ 403 Boat¬
men s Sails through Waves of Information ¦ 405
MANAGING KNOWLEDGE WORKERS 4O5
They Practiced What They Preached • 406 Telecommuting: Home Is Where the Office Is • 407 Team Work
- Could You Work a Help Desk? ¦ 411 Cross-Cultural Diversity: A Mile or Two in Different Shoes • 412
Global Perspective - Going to College without Going to College • 412 Team Work - Pcik a Country ¦ 414
Roadway Services: A Moving Experience • 415 Ethics: What s Right? • 415 Team Work - What Would You
Do? • 416
Knowledge Worker s Checklist • 418 Closing Case 1: Don t Fence Me In • 419 Closing Case 2: Let There
Be Light • 420 Real HOT Electronic Commerce: Business and You on the Internet - Business Travel • 421
PREPARING FOR THE FUTURE 426
It s Your World
The Business of the Future ¦ The Cyber Corporation
THE BUSINESS ENVIRONMENT OF TOMORROW 428
Security, Privacy, and Ethics • 428 Information Technology as an Essential Enabler of Innovation • 429
Organizational Horsepower Strategies that Focus on Organizational Structure • 429 Your Health Care •
Supported by a Virtual Health Care Organization • 429 The Convergence of Business and Information
Technology Planning • 430 Team Work - What Will Be Most Important for Business and You in the Future?
430 Technology Is Now Standard for Shipping Products Around the World • 431 Information Technology
as Essential for Doing Any Kind of Business • 431 The Agile Yet Fleeting Nature of Cybercorps ¦ 431
THE KNOWLEDGE WORKER OF TOMORROW 432
Knowledge Workers Will Be Everywhere Doing Everything • 432 Team Work - Information Technology for
Supporting General Skills • 433 Knowledge Workers Will Possess General Skills that Include Communica¬
tion, Interpersonal, Decision-Making, and Time and Project Management Skills ¦ 433 Knowledge Workers
Will Possess IT Skills in the Areas of Personal Productivity Software and Networking • 434 Knowledge
Workers Will Be Data Miners • 434 Knowledge Workers Will Be Systems Developers • 434 On Your Own -
What Skills Do You Need? • 434 Knowledge Workers, for the Most Part, Will Be Telecommuters • 435
Knowledge Workers Will Be a Jack of All Trades, and Master of One • 435 Knowledge Workers Will
Become Just Workers • 435
INFORMATION TECHNOLOGY OF TOMORROW 435
Customer Integrated and Workgroup Support Systems Will Be Critical to Success • 436 New Artificial
Intelligence Techniques Will Surface to Support Decision-Making Tasks • 436 Electronic Data Interchange
Will Be a Requirement for Doing Business • 436 Mass Customization Through Information Technology •
436 New Systems Will Emerge that Are Combinations of Others • 437 Executive Information Systems Will
Become Everyone s Information Systems • 437 Databases Will Become a Standard for Supporting Online
Transaction Processing • 437 Data Warehouses Will Be Standard for Supporting Online Analytical Process¬
ing • 437 New Technologies Will Surface for Massive Information Storage • 437 Chefs Are Cooking Up
Database Services for Finding Jobs • 438 Databases and Data Warehouses Will Become Easier to Use and
Build • 438 Client/Server Will Dominate the Structure of Networks • 438 The Internet Will Become as
Common as the Telephone • 439 Intranets Will Connect Organizations to Their Customers • 439 Network
Perfect Service Will Garner More Focus than Network Technologies • 439 The World Will Be Tele
Everything ¦ 439 AT T Announces WorldNet to Support Intranets • 440 Automatic Speech Recognition
Will Be Everywhere • 440 Multimedia Will Be Standard for Presenting Information • 441 The Wireless
Revolution Will Continue • 441 Automatic Speech Understanding Will Surface • 441 Technology Takes
Sporting Event to New Levels of Interactivity • 441 Global Perspective - Wireless Technologies Find Sink
Holes before They Surface • 442 Electronic Cash Will Become Just Cash • 442 Virtual Reality Will Be
Widely Used on the Internet and Will Incorporate Taste and Smell • 442 You May Be Wirelessly Wired • 442
SOME FINAL THOUGHTS AS YOU PREPARE FOR THE FUTURE 443
Technology Will Become Transparent • 443 Business Will Be Conducted in Cyberspace • 443 Knowledge
Workers Will Become the Key to Business ¦ 444 Management Information Systems Will Not Be for Just
Information Technology Specialists • 444 Manufacturers Replace Robots with People • 444 On Your Own -
XVII
Planning For, Developing, Managing, Using, or Some Combination? ¦ 445
Closing Case 1: Retail Stores in Cyberspace • 446 Knowledge Worker s Checklist • 446 Closing Case 2: You
and Your Information ¦ 448 Real HOT Electronic Commerce: Business and You on the Internet - Finding the
Right Graduate School • 449
REAL HOT GROUP PROJECTS 453
Assessing the Value of Information: Stapleton Electronics, Inc. • 453 Assessing the Value of Information:
Affordable Homes Real Estate ¦ 455 Executive Information System Reporting: B B Travel Consultants •
456 Building Management Information System Reports from a Database: High-Tech Solutions Inc. • 456
Targeting a Business Processing Reengineering Effort: Stewart s MotorSports • 457 Creating a Virtual
Organization: McNeal s Machining • 458 Using Relational Technology to Track Technology: REMO
Fashions • 459 Using a Database to Track English Language Classes: English Is Easy • 460 Building a
Decision Support System: Creating an Investment Portfolio ¦ 460 Building an Expert System: What
Country Are You Describing? ¦ 462 Building Value Chains: HealthLife s Customers Define Value • 463
Evaluating Request for Proposals: Resource Discovery Services • 464 Developing Reports Through
Prototyping: Revisiting the Video Rental Store • 465 Making the Case with Presentation Graphics
Software: Information Technology Ethics ¦ 466
APPENDIX A 467
THE TECHNOLOGY TREE • 467 THE TECHNOLOGY TREE ¦ 467 CAPTURING INFORMATION - INPUT
TECHNOLOGIES • 467 Photo Essay Input Technology Tools ¦ 469 CONVEYING INFORMATION - OUTPUT
TECHNOLOGIES • 470 Photo Essay Output Technology Tools ¦ 473 CREATING INFORMATION - SOFT¬
WARE TECHNOLOGIES • 472 Photo Essay Personal Productivity Software ¦ 477 CRADLING INFORMA¬
TION - STORAGE TECHNOLOGIES • 478 Photo Essay Storage Technologies • 483 COMMUNICATING
INFORMATION - TELECOMMUNICATIONS TECHNOLOGIES • 482 THE FOUNDATION OF THE TECH¬
NOLOGY TREE - THE PROCESSING ENGINE • 486 The Central Processing Unit ¦ 487 The Internal Memory
• 487 PUTTING IT ALL TOGETHER • 488
APPENDIX B 491
THE INTERNET • 491 Photo Essay A Tour of the Internet • 492 Scavenger Hunt 1 • 496 Scavenger Hunt 2 • 497
APPENDIX C 499
OBJECT-ORIENTED TECHNOLOGIES Photo Essay What Does It Mean to Be Object-Oriented? • 500 Photo
Essay Why Are Object-Oriented Concepts and Technqiues Becoming so Popular? • 502 So Why Are Object-
Oriented Concepts and Techniques Important to You? ¦ 505
NOTES 5O7
GLOSSARY 515
INDEX 523
I Want It! 13
Redefining Business Operations Through IT
Innovation 19
E-Mail: Electronic Mail or Expensive Mail? 28
Determining Savings Rates at Banks and
Savings and Loans 46
Getting Customer-Oriented at Your School 51
Information-Processing Responsibilities 71
Is a Virtual Organization Right for You? 104
Seeing Beyond What You Do 106
Creating a New Process at
Brothers Copiers 111
DBMS Support for OLTP, OLAP, and Informa¬
tion Management 133
Finding One-to-One Relationships in the
Real World 141
How Up-to-Date Should Data Warehouse
Information Be? 150
PROJECTS
Defining Customers and
Their Moment of Value 8
Would You Like Some
Information with Your
Coffee? 23
Maximizing Team Efforts
and Groupware 58
Creating Interorganizational Systems
with the Internet 71
Getting to the Bottom of a
New Customer Problem 87
Finding the Best Organizational
Horsepower Strategy for Your Industry 112
Defining Information Privileges during
University Registration 132
Building an E-R Diagram for the
Video Rental Store 143
Politically Correct Data Mining 148
Traffic Lights Revisited 191
What Input Would You Have to Provide a
Neural Network? 193
Identify the Decision Types 166
How Can a GDSS Help? 179
Assessing the Benefits of Networks by
Ownership 236
Gathering Competitive Intelligence for a
New Business 243
Understanding the Speed of Automatic
Speech Recognition 270
Finding Electronic Cash on the Internet 285
Defining Information Requirements with
Critical Success Factors 322
Is This the Right System for You? 333
How Have You Selfsourced? 365
A Request for Proposal and the Systems
Development Life Cycle 369
Matching IT systems to the Who of Systems
Development 379
Get Your Information While It s Hot! 393
Is Your Computer a Health Hazard? 403
What Skills Do You Need? 434
Planning for, Developing, Managing, Using,
or Some Combination? 445
Planning the Olympics 195
Defining Client/Server Implementation
Models 220
Combining Organizational Strategies and
Electronic Commerce 250
Defining the Relationship among Reach,
Range, and Responsiveness 254
Finding Home Appliances with a Brain 296
Finding Value at Your Bookstore 317
Betting on Disaster 329
Your Responsibilities During Each
Step of the SDLC 359
Automating Joint Application
Development 377
Could You Work a Help Desk? 411
Pick a Country 414
What Would You Do? 416
What Will Be Most Important for Business
and You in the Future 430
Information Technology for Supporting
General Skills 433
ELECTRONIC
COMMERCE
Finding a Job Through the Internet 32
Building the Perfect Web Page 75
Investing on the Internet 116
Performing Online Database Searches 158
Surfing for Success in a New Business 204
Getting Medical Help on the Internet 258
News, Weather, and Sports Information
on the Internet 299
Finding Investment Opportunities
on the Internet 336
Ordering Products on the Internet 383
Business Travel 421
Finding the Right Graduate School 449
GROUP
PROJECTS
Assessing the Value of Information - use
spreadsheet software to evaluate over 800 car¬
rier transactions and help Stapleton Electron¬
ics determine which carriers to use for its future
distribution needs. 453
Assessing the Value of Information - use
spreadsheet software to evaluate 600 real estate
transactions and help Affordable Homes deter¬
mine in which area to concentrate its future
sales efforts. 455
Executive Information System Reporting - use
spreadsheet and presentation graphics software
to demonstrate to Ben and Brady (of B B Trav¬
el Consultants) the concept of drilling down
in an executive information system. 456
Building Management Information System
Reports from a Database - use database man¬
agement system and presentation graphics
software to build a series of MIS reports that
will alert High-Tech s management to problems
or opportunities within its customer call and
service center. 456
Targeting a Business Process Reengineering
Effort - use spreadsheet software to help Stew¬
art s MotorSports evaluate its processes, target
the highest priority process for reengineering,
map the process as-is, and finally redesign
the process to-be. 457
Creating a Virtual Organization - use spread¬
sheet software to help McNeal s Machining
evaluate a list of potential partners for a virtu¬
al organization, determine what IT will be
required for the partnering organizations to
interact, and what information must be shared
among the partnering organizations. 458
Using Relational Technology to Track Tech¬
nology - from a single report and a list of
integrity constraints, use database manage¬
ment system software to build REMO Fash¬
ions a database so that it can track who s
using what technology. 459
Using a Database to Track English Language
Classes - use database management system
software and employ the rules of normalization
to fix an ill-prepared database for English Is
Easy, a nonprofit organization in Chicago. 460
Building a Decision Support System - use
spreadsheet software to build a decision sup¬
port system that will help you determine which
of 20 different stocks to include in your invest¬
ment portfolio. 460
Building an Expert System - from a list of coun¬
tries and their attributes and characteristics,
determine the most succinct set of rules need¬
ed by an expert system to choose the country
you re describing. 462
Building Value Chains - use database manage¬
ment system software to evaluate customer
survey responses for HealthLife and determine
which processes are value-added and which are
value-reducing. 463
Evaluating Request for Proposals - use spread¬
sheet software to evaluate request for proposal
returns and help Resource Discovery Services
choose the best outsourcing vendor. 464
Developing Reports Through Prototyping - use
prototyping during selfsourcing to create a
series of reports to meet the needs of manage¬
ment for a video rental store. 465
Making the Case with Presentation Graphics
Software - use presentation graphics software
to convert a word processing document on
ethics into a powerful, exciting, and dynamic
presentation. 466
|
| adam_txt |
THE INFORMATION AGE IN WHICH VOU LIVE 2
Changing the Face Business
Would You Paint Your House With Yogurt?
THE MANAGEMENT INFORMATION SYSTEMS CHALLENGE S
What Businesses Do • 5 Photo Essay 1-1 Information Is Big Business ¦ 6 Customer Moment of Value • 7
Team Work - Defining Customers and Their Moment of Value ¦ 8 Getting the Right Airline Information
When You Want It • 9 The Role of Information Technology ¦ 9 Using Information Technology to Share 100
Million Pages of Information • 10
CHARACTERISTICS OF TODAY'S NEW BUSINESS II
Globalization ¦ 11 Competition • 12 Information as a Key Resource • 13 The Virtual Workplace and
Telecommuting • 13 On Your Own -1 Want It! ¦ 13 Pizza Hut, Kentucky Fried Chicken, and Taco Bell in
One Database ¦ 14 Electronic Commerce • 14 Global Perspective - Bloomberg Mobilizes Its Customers ¦
15 KRFX 103.5 The Fox Radio Station Gets Sly on the Internet ¦ 16 Knowledge Worker Computing • 17
ITS ROLE IN THE NEW BUSINESS 17
Supporting Information - Processing Tasks in an Organization • 17 Information Technology as an Enabler
of Innovation • 18 SkiAspen!-19 Information Technology As a Collapser of Time and Space • 19 On
Your Own - Redefining Business Operations Through IT Innovation ¦ 19
INFORMATION: A NEW KEY BUSINESS RESOURCE SO
Dimensions of Information - Defining Information Value • 20 MCI and Its 1 Trillion Bytes • 20 Charging
Your Information • 21 Global Perspective - The Language of the Internet ¦ 22 Team Work - Would You
Like Some Information with your Coffee? • 23
KNOWLEDGE WORKERS: INFORMATION AND TECHNOLOGY USERS 93
Being an Information - Literate Knowledge Worker • 24 Chasing the Latest Fashions at J.C. Penney ¦ 25
Being a Socially Responsible Knowledge Worker • 26 Open Wide and Let Everyone See Your Information •
26 On Your Own - E-Mail: Electronic Mail or Expensive Mail? • 28
Closing Case 1: Information Sells Disney Resorts ¦ 29 Knowledge Worker's Checklist • 30 Closing Case 2:
Does Acxiom Know Your Height and Weight? • 30 Real HOT Electronic Commerce: Business and You on
the Internet - Finding a Job Through the Internet • 32
INFORMATION TECHNOLOGY SYSTEMS 36
Supporting Information Processing
Levi Strauss Is Losing Its Pants to Vanity Fair
AN ORCANIZATIOM 39
INFORMATION IN AN ORGANIZATION 4O
Shared Information Through Decentralized Computing • 40 How Information Flows in an Organization • 43
What Information Describes • 45 Information-Processing Tasks in Your Organization • 45 On Your Own -
Determining Savings Rates at Banks and Savings and Loans ¦ 46 Analytical Processing Keeps Union
Pacific on Track ¦ 47
TRANSACTION PROCESSING AND CUSTOMER INTEGRATED SYSTEMS 48
Transaction Processing Systems • 48 Customer Integrated Systems • 49 Global Perspective - Will the
London Stock Exchange Come Falling Down? • 50 On Your Own - Going Customer-Oriented at Your School ¦
51 Customer Integrated Systems, the Internet, Concerts, and Movies • 51
MANAGEMENT INFORMATION SYSTEMS 52
Johnson Johnson's Management Information System Creates Virtual Financial Statements • 54
WORKGROUP SUPPORT SYSTEMS 54
Practicing Medicine with Groupware and the Internet • 55 Groupware • 56 Team Work - Maximizing
Team Efforts and Groupware • 58 Work Flow Automation Software and the Paperless Office ¦ 59 Photo
Essay 2-1 Lotus Notes. The Leader in Groupware • 60
DECISION SUPPORT SYSTEMS AND ARTIFICIAL INTELLIGENCE 63
Decision Support Systems • 62 Predicting Room Rates a Year in Advance • 63 Artificial Intelligence • 64
Curing Computer Viruses • 64
EXECUTIVE INFORMATION SYSTEMS 65
Key Features of an Executive Information System • 66 Calgary Co-op Beats the Larger Chains with an
Executive Information System • 66 Have Executive Information Systems Been Misnamed? • 67
INTERORGANIZATIONAL SYSTEMS 68
Quaker Oats Hopes to Move Snapple Electronically • 69 Global Perspective - Caterpillar Moves Fast
Around the World ¦ 70
SOME FINAL THOUGHTS ABOUT IT SYSTEMS IN ORGANIZATIONS TO
Team Work - Creating Interorganizational Systems with the Internet • 71 On Your Own - Information-
Processing Responsibilities • 71
Knowledge Worker's Checklist • 72 Closing Case 1: Marriott Takes Information Technology Around the
World • 72 Closing Case 2: AlliedSicjnal Serves Up Its Very Own Groupware ¦ 74 Real HOT Electronic
Commerce - Building the Perfect Web Page • 75
STRATEGIC AND COMPETITIVE OPPORTUNITIES 7B
Using IT to Generate Organizational Horsepower
Creating Vision for A New Way to Do Business
INTRODUCTION 8O
Gaining a Competitive Advantage • 80
ORGANIZATIONAL HORSEPOWER: FORCE AND SPEED COMBINED 81
What Exactly Is Organizational Horsepower? • 81 The Strategies for Increasing OHP • 82 Achieving
Competitive Advantage Using OHP • 83
QUALITY: YOUR COMPETITIVE FOUNDATION 84
Total Quality Management ¦ 84 Meeting Customer Expectations through a Quality Standard • 85 Team
Work - Getting to the Bottom of a New Customer Plan • 87
THE JUST-IN-TIME APPROACH: NO PRODUCT BEFORE ITS TIME 87
But Why Just-In-Time? • 88 Just-In-Time Surgery • 88 Just-In-Time Supported by Sophisticated Technolo¬
gy • 89
TEAMS IN AN ORGANIZATION: MORE THAN JUST DEPARTMENTS 89
Information Technology Enables Teams • 90 Learning to Collaborate at Nabisco • 91
THE INFORMATION PARTNERSHIP: LEARNING TO SHARE 91
An Information Partnership for OHP Speed ¦ 92 An Information Partnership for OHP Force • 92 An
Information Partnership for OHP Force and Speed • 93 Retailers Who Avoid Safety • 93
TIMELESS AND LOCATIONLESS OPERATIONS:
ANYWHERE, 34 HOURS A DAY 94
But What Operation?.95 Who Are You Calling? • 96 In Support of the Telecommuter • 97 Key Timeless and
Locationless Ingredients ¦ 98 Where the Left and Right Sides of the Brain Meet • 98
THE TRANSNATIONAL FIRM: EVERYWHERE YOU WANT TO BE 98
Transnational Firm critical Success Factors • 99 Photo Essay 3-1 Three Configurations for Operating
Internationally • 100 Transnational Firm Challenges ¦ 101 Global Perspective - Listening All Over the
World -101
THE VIRTUAL ORGANIZATION: BECOMING BIGGER THAN YOU ARE IOS
Special Information Technology Considerations for the Virtual Organization • 103 wlub.u !'¦ i.ssh t-tivi ¦
Paperless Payments ¦ 103 On Youi Own - Is a Viitual Oigamzation Right foi You7 ¦ 104
THE LEARNING ORGANIZATION: THE ORGANIZATION THAT
NEVER STOPS LEARNING IO4
How Information Technology Can Help Your Organization Overcome Learning Barriers • 105 On Youi Own
- Seeing Beyond What You Do ¦ 106 For Sale: One Million Dollar CAVEs • 107
SELECTING AND ADOPTING ORGANIZATIONAL HORSEPOWER STRATEGIES:
HOW INFORMATION TECHNOLOGY ENABLES ORGANIZATIONAL TRANSFOR¬
MATION IO8
Selecting an Organizational Horsepower Strategy • 108 Adopting an Organizational Horsepower Strategy •
108 What Is the Business Process Reengineering Improvement Process? • 109 Adopting a Transnational
Strategy, Radically • 109 On Your Own - Ci eating a New Process at Brothers Copiers -111 Don't Forget
Quality ¦ 112 Team Work - Finding the Best Oigamzational Hoisepovvei Stiategy foi Youi Industiy ¦ 112
Closing Case 1: GE Transforms Itself ¦ 113 Knowledge Worker's Checklist ¦ 114 Closing Case 2 3M Fights
Back • 114 Real HOT Electronic Commerce: Business and You on the Internet - Investing on the Internet ¦ 116
DATABASES AND DATA WAREHOUSES 118
A Gold Mine of Information
Using Databases and Data Warehouses Instead of Shopping Carts
INFORMATION IN AN ORGANIZATION REVISITED ISO
Processing Information in the Form of Transactions • 120 using Information to Make a Decision • 120
Managing Information While It Is Used • 121 Be in My Database and I'll Take You on a Cruise • 123
THE DATARASE AND DATARASE MANAGEMENT SYSTEM ENVIRONMENT 123
What Is a Database? • 124 Global Peispective - Standaidizmg Information Means Ensuring Quality m
Australia ¦ 126 What Is a Database Management System? • 127 Saving Lives with Information • 128
Team Work - Defining Information Privileges during Umveisity Registration ¦ 132 On Youi Own - DBMS
Support for OLTP, OLAP, and Information Management ¦ 133 Finance Firms Put on the Technology Gloves
for a Real Fight ¦ 134
THE RELATIONAL DATARASE MODEL 134
Using a Database to Dominate Niche Marketing ¦ 137
THE ORJECT-ORIENTED DATARASE MODEL 135
Reengineering Through Objects • 139
KNOWLEDGE WORKER COMPUTING AND
DEVELOPING YOUR OWN DATARASE 138
Step 1: Defining Entity Classes and Primary Keys • 139 Step 2: Defining Relationships Among Entity
Classes • 140 On Your Own - Finding One-to-One Relationships in the Real World • 141 Step 3: Defining
Information (Fields) for Each Relation • 143 Team Work - Burldmg an E-R Diagram for the Video Rental
Store ¦ 143 Step 4: Using a Data Definition Language to Create the Database • 145 Getting People
Involved Can Be More Difficult than Building a Database • 146
DATA WAREHOUSING AND DATA MINING:
PROSPECTING FOR GOLD IN INFORMATION 145
What Is a Data Warehouse? • 146 Data Warehouses Help Sega Sell Video Games • 147 Team
Work - Politically Correct Data Mining ¦ 148 What Are Data Mining Tools? • 148 Important
Considerations in Using a Data Warehouse • 149 On Your Own - How Up-To-Date Should Data
Warehouse Information Be? • 150 Tracking Historical Sales with Data Warehouses • 151
MANAGING THE INFORMATION RESOURCE IN AN ORGANIZATION 159
How Will Changes in Technology Affect Organizing and Managing Information? • 152 Global Perspective -
Databases and Data Warehouses Are Just What the Doctor Ordered • 153 What Types of Database Models
and Databases Are Most Appropriate? ¦ 153 Who Should Oversee the Organization's Information? • 153
Is Information Ownership a Consideration? ¦ 154 What Are the Ethics Involved in Organizing and Manag¬
ing Information? -154 Is Database Information Free on the Internet? • 154 How Should Databases and
Database Applications Be Developed and Maintained? • 155
Closing Case 1: Zeneca Pharmaceuticals Cures Its Problems with a Data Warehouse ¦ 155 Knowledge
Worker's Checklist • 156 Closing Case 2: What Happens When Your Data Warehouse Is Too Big, Too Good,
and Too Hard to Use? • 157 Real HOT Electronic Commerce: Business and You on the Internet - Performing
Online Database Searches • 158
DECISION SUPPORT AND ARTIFICIAL INTELLIGENCE 162
Brainpower for Your Business
A Decision Support System to Save Lives
DECISIONS, DECISIONS, DECISIONS 164
Types of Decisions You Face • 164 On Your Own - Identify the Decision Types ¦ 166 How You Make a
Decision • 166
DECISION SUPPORT SYSTEMS 167
Components of a Decision Support System • 167 Hormel Foods Beefs Up Sales • 169 Hallmark Stocks
While the Craze Is Hot • 170 Pizzeria Decisions • 171 Decision Support Systems - To Build or Not to Build •
171 Ethical Questions in Decision Support Systems • 172
GROUP DECISION SUPPORT SYSTEMS: IT POWER FOR TEAM MEETINGS 173
The Team Decision-Making Process and You • 174 Key Components in a Group Decision Support System •
175 Meetings: A Fact of Life in Business • 176 Finding What to Fix at IBM • 176 Meetings When and
Where You Want to Be • 177 Bank Executives Don't Get Out Much These Days • 178 On Your Own - How
Can a GDSS Help? ¦ 179
GEOGRAPHIC INFORMATION SYSTEMS: WORDS AND PICTURES I8O
Directions in Cyberspace • 180 Global Perspective - GISs Take a Bite Out of Crime in England -181
ARTIFICIAL INTELLIGENCE: WHERE NO MACHINE HAS GONE BEFORE 183
EXPERT SYSTEMS: FOLLOWING THE RULES 184
Components of an Expert System • 185 Global Perspective - Employees Are "Expertly" Paid ¦ 187 You,
Too, Can Have an Expert System • 188 What Expert Systems Can and Can't Do • 189 Playing Traffic Cop
in Crowded Skyways • 190 Ethical Questions in Expert Systems ¦ 190 Team Work - Traffic Lights Revisit¬
ed • 191
NEURAL NETWORKS: THEY LEARN BY EXAMPLE 191
Doctor, It Only Hurts When I Laugh! • 192 Team Work - What Input Would You Have to Provide the Neural
Network? ¦ 193 Training a Neural Network ¦ 193 Would You Like to Have a Neural Network? • 193 IBM's
Antivirus Warriors Are Armed with Neural Networks ¦ 194 Ethical Questions in Neural Networks • 194
GENETIC ALGORITHMS: IT'S A MATTER OF BREEDING 195
Team Work - Planning the Olympics • 195 Photo Essay 5-1 Artificial Intelligence Systems in Action • 196
INTELLIGENT AGENTS: TIRELESS ASSISTANTS 198
COMBINING IT BRAINPOWER SYSTEMS: ATTACKING THE PROBLEM ON
MULTIPLE FRONTS 199
Decision Support Systems and Artificial Intelligence • 199 Hybrid Intelligent Systems • 200
Closing Case 1: Milk Collection in Rural India ¦ 201 Knowledge Worker's Checklist • 202 Closing Case 2:
Australia Uses an Expert System to Evaluate Worker Injuries • 202 Real HOT Electronic Commerce:
Business and You on the Internet - Surfing for Success in a New Business • 204
NE¥WORKS SOB
fechnologies for Electronic Commerce
Using Networks to Eliminate Paper in the Pulp and Paper Industry
CLIENT/SERVER: THE EMERGING BLUEPRINT FOR NETWORKS XII
Client/Server as a Business Model ¦ 212 Types of Client/Server Implementations • 213 Distributed Data
Warehouses in a Client/Server Environment • 216 The Advantages and Disadvantages of Client/Server •
218 Client/Server Helps Eliminate the Patient Paper Chart • 218 The Keys to Client/Server • 219 Team
Work - Defining Client/Server Implementation Models ¦ 220
NETWORK-ENABLING TECHNOLOGIES AND CONCEPTS S3O
Communications Service Providers: The Issue of Network Ownership • 221 Photo Essay 6-1 Types of
Networks: Different Networks You'll Find in Use today • 222 Photo Essay 6-2 Communications Media: The
Paths over Which Information Travels • 225 Photo Essay 6-3 Communications Processors: The Connections
within a Network • 228 Photo Essay 6-4 Communications Methods, Standards, and Protocols: The Manner
in Which Information Is Communicated • 232 On Your Own - Assessing the Benefits of Networks by
Ownership ¦ 236
ELECTRONIC COMMERCE: PERFORMING NETWORK-ENABLED BUSINESS 236
Electronic Data Interchange: Ordering Products and Services Electronically • 237 Peapod Gets Customer
Integrated with Electronic Commerce • 238 Electronic Funds Transfer: Moving Money Without Handling It •
238 Global Perspective - The Toronot Stock Exchange Gets ' Virtual" with EDI and EFT • 210 Individual¬
ized Electronic Advertising: Reaching the Exact Customer • 240 Inns Outs Is the Internet Source for Bed
Breakfast Information • 242 Knowing More than Your Competitors: Gathering Competitive Intelligence ¦
241 On Your Own - Gathering Competitive Intelligence for a New Business • 243 Intranets: The Internet
Within • 243 Geffen Records Rocks and Rolls on the Internet and Its Intranet ¦ 245 Global Pei spf-ctive
Intranets Offer a Worldwide Solution to Shanng Infoimation ¦ 246 Telecommuting: Empowering Employees
to Work Regardless of Location • 246 AT T Tells Employees to Stay Home and Phone in for Work • 248
How Electronic Commerce Will Affect the Business World • 248 Pepsi's Real Thing Is Wireless Telecom¬
muters • 249 Team Work - Combining Organizational Strategies and Electronic Commerce ¦ 250 Chrysler
Doesn't Want Ford to See Its Intranet • 251
NETWORK PERFECT SERVICE: RANGE, REACH, AND RESPONSIVENESS 251
FedEx Takes Shipping to a Whole New "Value-Added" Dimension ¦ 253 Perfect Delivery: The Relationship
among Reach, Range, and Responsiveness • 253 Team Work - Defining the Relationship among Reach,
Range, and Responsiveness • 254
Closing Case 1: Promina Health Systems Treats the Paper Disease with an Intranet ¦ 254 Closing Case 2
Avex Electronics Wants to Go Web-Wild with Electronic Data Interchange • 255 Knowledge Worker's
Checklist ¦ 256 Real HOT Electronic Commerce: Business and You on the Internet - Getting Medical Help
on the Internet • 258
EMERGING TECHNOLOGIES 262
Innovations for Tomorrow
Hollywood Goes High Tech to Create Sensation on the Screen
EMERGING TECHNOLOGIES FOR ALL THE SENSES 265
3-D: Technology for Real Sight • 265 Automatic Speech Recognition: Conversing with Your Computer • 266
Global Perspective - If You Can't Speak It. Write It ¦ 269 On Your Own - Understanding the Speed of
Automatic Speech Recognition • 270 Multimedia: A Gold Mine of Information in Sight and Sound • 270
Showing Products through Multimedia in the Grocery Store • 272 Paper and Ink May Be in the Past for the
Chicago Tribune • 273 Virtual Reality: Making You Feel Like You're There • 278 Virtual Reality Simplifies
Patient's World • 279 Piping Virtual Reality through an Intranet • 281 Some Final Thoughts About
Emerging Technologies for All the Senses • 281
THE INTERNET EXPLOSION! EMERGING ALL AROUND VOU 282
Electronic Cash: Virtual Money on the Internet • 282 Creating an Internet-Exclusive Bank • 284 On Your
Own - Finding Electronic Cash on the Internet • 285 Global Perspective - Internationa! Electronic Cash ¦
285 Converging Technologies for Communicating through and Accessing the Internet • 284 I Want My
WebTV • 288
THE WIRELESS REVOLUTION: VIRTUAL CONNECTIVITY 289
Wireless Technologies for Mobilizing People • 289 Global Positioning System Helps Harvest Crops ¦ 292
Wireless Technologies for Mobilizing Technology • 291 Addressing the "Ility" Issue of Wireless Technolo¬
gies • 292 Wireless LANs - A Competitive Necessity or a Life Saver? • 294
EMERGING TECHNOLOGIES FOR VOUR PERSONAL LIFE 293
Smart Cards: Electronic Cash in Your Wallet • 293 Intelligent Home Appliances: Getting the Computer to
Do Your Work (Almost) • 294 Team Work - Finding Home Appliances with a Brain ¦ 294 Taco Bell and
Pizza Hut Use Fuzzy Logic to Make Decisions • 295
Knowledge Worker's Checklist ¦ 296 Closing Case 1: Airlines Are Using Technology to Make Your Travel¬
ing Easy ¦ 297 Closing Case 2: Do-It-Yourself Scanning at the Grocery Store • 298 Real HOT Electronic
Commerce: Business and You on the Internet - News. Weather, and Snorts Information on the Internet ¦ 299
PLANNING FOR IT SYSTEMS 3O2
Knowing Where You're Going
Chaos in California
ALIGNING ORGANIZATIONAL GOALS AND INFORMATION TECHNOLOGY:
ISN'T IT TOO LATE? 3O5
IT Fusion: Bringing Business and Technology Together • 307 Accumulating Frequent Flier Miles "Trans¬
parently" at US Air • 308 Porter's Competitive Forces Model: Fighting Back with IT • 308 Competitive
Intelligence: What Are They Up To? • 310 Schwab Eliminates the Middleman • 310 Motorola Had More
Intelligence than It Knew -312
IDENITFVINC SPECIFIC PROCESSES: BUILDING BETTER PROCESSES WITH
INFORMATION TECHNOLOGY 312
The Value Chain Method: Searching for Specific Processes -313 Finding a Way to Add Value -313 Team
Work - Finding Value at Your Bookstore • 317
IDENTIFYING SPECIFIC INFORMATION: GETTING PEOPLE WHAT THEY NEED,
WHEN THEY NEED IT 316
An Information Architecture: Uniting People and Information • 316 Obtaining Information Wherever,
Whenever • 318 Critical Success Factors: Supporting Your Goals with Information • 319 Does It Matter
Where You Keep Your Information? • 320 Business Systems Planning: Supporting Current and Future
Information Needs • 321 What's Critical to H.J. Heinz's Success? It Depends on Who You Ask? • 321 On
Your Own - Defining Information Requirements with Critical Success Factors • 322
EVALUATNG INFORMATION TECHNOLOGY SYSTEMS:
SELECTING FROM THE POSSIBILITIES 323
Using Technology So Customers Make the CardinalChoice • 324 Cost-Benefit Analysis Method: Bad News,
Good News ¦ 324 Risk Analysis Method: Will It Succeed? • 325 Global Perspective - Everyone Benefits
from GE's Information Technology ¦ 326 Capital Investment Analysis Method: Is It Worth It? • 327
CONTINGENCY PLANNING: PLANNING FOR WHAT YOU CAN'T LIVE
WITHOUT 328
Contingency Planning: What You Can't Live Without • 328 Planning for the Inevitable at John Wiley Sons
¦ 328 Team Work - Betting on Disaster ¦ 329
THE INFORMATION TECHNOLOGY SYSTEMS PLAN: PUTTING IT ALL
TOGETHER 331
Global Perspective - Ansewring When at Pratt Whitney ¦ 332 On Your Own - Is This the Right Systems
for You? • 333
Closing Case 1: Getting Everyone on the Same Page at NationsBank ¦ 333 Knowledge Worker's Checklist •
334 Closing Case 2: Competitive IT ¦ 335 Real HOT Electronic Commerce: Business and You on the
Internet - Finding Investment Opportunities on the Internet • 336
DEVELOPING IT SYSTEMS 34O
Bringing IT Systems to Life
Programmers Get One Slice of Pizza for Every Nine Lines of Code
SYSTEMS DEVELOPMENT IS A QUESTION-AND-ANSWER SESSION 3«3
Why Is Your Participation Important? • 342 Systems Development: What, When, Who, and How? • 343
"Can You Take Your Own Order Please?" • 343
INSOURCINC AND THE TRADITIONAL SYSTEMS
DEVELOPMENT LIFE CYCLE 345
Matching IT Planning with Business Planning ¦ 346 Step 1: Planning - Establishing an IT Plan to Meet the
Strategic Plans of the Organization • 347 Photo Essay 9-1 Resource Discovery Services at Work • 348 Step
2: Scoping - Defining the Scope of the Proposed System • 350 Step 3: Analysis - Determining the Logical
Requirements for the Proposed System ¦ 351 Step 4: Design - Convert the Logical Requirements into a
Technical System Design • 353 Step 5: Implementation - Creating the New System • 355 Step 6: Support -
Providing Ongoing Support • 356 When Runaway Projects Affect Your Life ¦ 356 Planning for Change with
Object-Oriented Technologies • 357 Team Work - Your Responsibilities During Each Step of the SDLC ¦ 359
SELFSOURCING AND PROTOTYPING: EMPOWERING KNOWLEDGE WORKERS
TO DEVELOP THEIR OWN SYSTEMS 358
Prototyping: Building Models • 359 Global Perspective - Thai Airways Uses Prototyping to Compete for
International Flights ¦ 360 The Slefsourcing Process • 362 Time Warner Lets Knowledge Workers Develop
Property Tax Returns • 364 On Your Own - How Have You Selfsourced? • 365
OUTSOURCING: GOING OUTSIDE FOR TECHNOLOGY AND SYSTEMS
DEVELOPMENT 365
The Outsourcing Process • 366 Want to Reduce Your Inventory? Buy Software ¦ 367 On Your Own - A
Request for Proposal and the Systems Development Life Cycle ¦ 369 Global Perspective - Creating Out¬
sourcing Alliances to Avoid Finger-Pointing ¦ 370 The Advantages and Dasadvantages of Outsourcing • 370
Outsourcing the Availability, Speed, and Security of a Network • 371
OTHER TOOLS AND METHODS FOR SUPPORTING THE
SYSTEMS DEVELOPMENT PROCESS 37S
Computer-Aided Software Engineering: Software for Automating the Development of Software • 372 CASE
Tools Help Baby Bells Compete • 375 Joint Application Development: Defining and Building Systems as a
Team • 376 Team Work - Automating Joint Application Development ¦ 377 Combining Prototyping and
JAD - It's RAD • 378 On Your Own - Mathcing IT Systems to the Who of Systems Development ¦ 379
Knowledge Worker's Checklist • 380 Closing Case 1: AT T Goes Global with CASE • 381 Closing Case 2:
nommiiatinn in utilities Stirs tin Systems DeveloDment ¦ 382 Real HOT Electronic Commerce: Business
and You on the Internet - Ordering Products on the Internet • 383
MANAGING IT SYSTEMS 386
Staying on Track
To Whom Do Doctors Go For Help?
MANAGING INFORMATION 389
The Role of Information: Raw Material and Capital • 389 Hyatt Offers More than a Room and a Bed • 390
Access to Information ¦ 390 A prescription for Good Health Care • 391 Training a Revolving Workforce •
392 Security: Is Your Information Safe? • 393 On Your Own - Get Your Information While It's Hot! ¦ 393
Service That Fits • 394 Privacy: Is It an Invasion or Just Good Business? • 396 Global Perspective - Who
Owns Personal Information in Other Parts of the World' ¦ 398
MANAGING INFORMATION TECHNOLOGY 399
Control: Taking Charge of Components and Costs • 400 IBM Goes for Interoperability Gold • 401
Ergonomics: Are You Sitting Comfortably? • 401 Chevron Becomes Cost Conscious • 402 Disaster
Recovery: Murphy's Law Applies • 402 On Your Own - Is Your Computer a Health Hazard? ¦ 403 Boat¬
men's Sails through Waves of Information ¦ 405
MANAGING KNOWLEDGE WORKERS 4O5
They Practiced What They Preached • 406 Telecommuting: Home Is Where the Office Is • 407 Team Work
- Could You Work a Help Desk? ¦ 411 Cross-Cultural Diversity: A Mile or Two in Different Shoes • 412
Global Perspective - Going to College without Going to College • 412 Team Work - Pcik a Country ¦ 414
Roadway Services: A Moving Experience • 415 Ethics: What's Right? • 415 Team Work - What Would You
Do? • 416
Knowledge Worker's Checklist • 418 Closing Case 1: Don't Fence Me In • 419 Closing Case 2: Let There
Be Light • 420 Real HOT Electronic Commerce: Business and You on the Internet - Business Travel • 421
PREPARING FOR THE FUTURE 426
It's Your World
The Business of the Future ¦ The Cyber Corporation
THE BUSINESS ENVIRONMENT OF TOMORROW 428
Security, Privacy, and Ethics • 428 Information Technology as an Essential Enabler of Innovation • 429
Organizational Horsepower Strategies that Focus on Organizational Structure • 429 Your Health Care •"
Supported by a Virtual Health Care Organization • 429 The Convergence of Business and Information
Technology Planning • 430 Team Work - What Will Be Most Important for Business and You in the Future?
430 Technology Is Now Standard for Shipping Products Around the World • 431 Information Technology
as Essential for Doing Any Kind of Business • 431 The Agile Yet Fleeting Nature of Cybercorps ¦ 431
THE KNOWLEDGE WORKER OF TOMORROW 432
Knowledge Workers Will Be Everywhere Doing Everything • 432 Team Work - Information Technology for
Supporting General Skills • 433 Knowledge Workers Will Possess General Skills that Include Communica¬
tion, Interpersonal, Decision-Making, and Time and Project Management Skills ¦ 433 Knowledge Workers
Will Possess IT Skills in the Areas of Personal Productivity Software and Networking • 434 Knowledge
Workers Will Be Data Miners • 434 Knowledge Workers Will Be Systems Developers • 434 On Your Own -
What Skills Do You Need? • 434 Knowledge Workers, for the Most Part, Will Be Telecommuters • 435
Knowledge Workers Will Be a "Jack of All Trades, and Master of One" • 435 Knowledge Workers Will
Become Just Workers • 435
INFORMATION TECHNOLOGY OF TOMORROW 435
Customer Integrated and Workgroup Support Systems Will Be Critical to Success • 436 New Artificial
Intelligence Techniques Will Surface to Support Decision-Making Tasks • 436 Electronic Data Interchange
Will Be a Requirement for Doing Business • 436 Mass Customization Through Information Technology •
436 New Systems Will Emerge that Are Combinations of Others • 437 Executive Information Systems Will
Become Everyone's Information Systems • 437 Databases Will Become a Standard for Supporting Online
Transaction Processing • 437 Data Warehouses Will Be Standard for Supporting Online Analytical Process¬
ing • 437 New Technologies Will Surface for Massive Information Storage • 437 Chefs Are Cooking Up
Database Services for Finding Jobs • 438 Databases and Data Warehouses Will Become Easier to Use and
Build • 438 Client/Server Will Dominate the Structure of Networks • 438 The Internet Will Become as
Common as the Telephone • 439 Intranets Will Connect Organizations to Their Customers • 439 Network
Perfect Service Will Garner More Focus than Network Technologies • 439 The World Will Be "Tele"
Everything ¦ 439 AT T Announces WorldNet to Support Intranets • 440 Automatic Speech Recognition
Will Be Everywhere • 440 Multimedia Will Be Standard for Presenting Information • 441 The Wireless
Revolution Will Continue • 441 Automatic Speech Understanding Will Surface • 441 Technology Takes
Sporting Event to New Levels of Interactivity • 441 Global Perspective - Wireless Technologies Find Sink
Holes before They Surface • 442 Electronic Cash Will Become Just "Cash" • 442 Virtual Reality Will Be
Widely Used on the Internet and Will Incorporate Taste and Smell • 442 You May Be Wirelessly Wired • 442
SOME FINAL THOUGHTS AS YOU PREPARE FOR THE FUTURE 443
Technology Will Become Transparent • 443 Business Will Be Conducted in Cyberspace • 443 Knowledge
Workers Will Become the Key to Business ¦ 444 Management Information Systems Will Not Be for Just
Information Technology Specialists • 444 Manufacturers Replace Robots with People • 444 On Your Own -
XVII
Planning For, Developing, Managing, Using, or Some Combination? ¦ 445
Closing Case 1: Retail Stores in Cyberspace • 446 Knowledge Worker's Checklist • 446 Closing Case 2: You
and Your Information ¦ 448 Real HOT Electronic Commerce: Business and You on the Internet - Finding the
Right Graduate School • 449
REAL HOT GROUP PROJECTS 453
Assessing the Value of Information: Stapleton Electronics, Inc. • 453 Assessing the Value of Information:
Affordable Homes Real Estate ¦ 455 Executive Information System Reporting: B B Travel Consultants •
456 Building Management Information System Reports from a Database: High-Tech Solutions Inc. • 456
Targeting a Business Processing Reengineering Effort: Stewart's MotorSports • 457 Creating a Virtual
Organization: McNeal's Machining • 458 Using Relational Technology to Track Technology: REMO
Fashions • 459 Using a Database to Track English Language Classes: English Is Easy • 460 Building a
Decision Support System: Creating an Investment Portfolio ¦ 460 Building an Expert System: What
Country Are You Describing? ¦ 462 Building Value Chains: HealthLife's Customers Define Value • 463
Evaluating Request for Proposals: Resource Discovery Services • 464 Developing Reports Through
Prototyping: Revisiting the Video Rental Store • 465 Making the Case with Presentation Graphics
Software: Information Technology Ethics ¦ 466
APPENDIX A 467
THE TECHNOLOGY TREE • 467 THE TECHNOLOGY TREE ¦ 467 CAPTURING INFORMATION - INPUT
TECHNOLOGIES • 467 Photo Essay Input Technology Tools ¦ 469 CONVEYING INFORMATION - OUTPUT
TECHNOLOGIES • 470 Photo Essay Output Technology Tools ¦ 473 CREATING INFORMATION - SOFT¬
WARE TECHNOLOGIES • 472 Photo Essay Personal Productivity Software ¦ 477 CRADLING INFORMA¬
TION - STORAGE TECHNOLOGIES • 478 Photo Essay Storage Technologies • 483 COMMUNICATING
INFORMATION - TELECOMMUNICATIONS TECHNOLOGIES • 482 THE FOUNDATION OF THE TECH¬
NOLOGY TREE - THE PROCESSING ENGINE • 486 The Central Processing Unit ¦ 487 The Internal Memory
• 487 PUTTING IT ALL TOGETHER • 488
APPENDIX B 491
THE INTERNET • 491 Photo Essay A Tour of the Internet • 492 Scavenger Hunt 1 • 496 Scavenger Hunt 2 • 497
APPENDIX C 499
OBJECT-ORIENTED TECHNOLOGIES Photo Essay What Does It Mean to Be Object-Oriented? • 500 Photo
Essay Why Are Object-Oriented Concepts and Technqiues Becoming so Popular? • 502 So Why Are Object-
Oriented Concepts and Techniques Important to You? ¦ 505
NOTES 5O7
GLOSSARY 515
INDEX 523
I Want It! 13
Redefining Business Operations Through IT
Innovation 19
E-Mail: Electronic Mail or Expensive Mail? 28
Determining Savings Rates at Banks and
Savings and Loans 46
Getting Customer-Oriented at Your School 51
Information-Processing Responsibilities 71
Is a Virtual Organization Right for You? 104
Seeing Beyond What You Do 106
Creating a New Process at
Brothers Copiers 111
DBMS Support for OLTP, OLAP, and Informa¬
tion Management 133
Finding One-to-One Relationships in the
Real World 141
How Up-to-Date Should Data Warehouse
Information Be? 150
PROJECTS
Defining Customers and
Their Moment of Value 8
Would You Like Some
Information with Your
Coffee? 23
Maximizing Team Efforts
and Groupware 58
Creating Interorganizational Systems
with the Internet 71
Getting to the Bottom of a
New Customer Problem 87
Finding the Best Organizational
Horsepower Strategy for Your Industry 112
Defining Information Privileges during
University Registration 132
Building an E-R Diagram for the
Video Rental Store 143
Politically Correct Data Mining 148
Traffic Lights Revisited 191
What Input Would You Have to Provide a
Neural Network? 193
Identify the Decision Types 166
How Can a GDSS Help? 179
Assessing the Benefits of Networks by
Ownership 236
Gathering Competitive Intelligence for a
New Business 243
Understanding the Speed of Automatic
Speech Recognition 270
Finding Electronic Cash on the Internet 285
Defining Information Requirements with
Critical Success Factors 322
Is This the Right System for You? 333
How Have You Selfsourced? 365
A Request for Proposal and the Systems
Development Life Cycle 369
Matching IT systems to the Who of Systems
Development 379
Get Your Information While It's Hot! 393
Is Your Computer a Health Hazard? 403
What Skills Do You Need? 434
Planning for, Developing, Managing, Using,
or Some Combination? 445
Planning the Olympics 195
Defining Client/Server Implementation
Models 220
Combining Organizational Strategies and
Electronic Commerce 250
Defining the Relationship among Reach,
Range, and Responsiveness 254
Finding Home Appliances with a Brain 296
Finding Value at Your Bookstore 317
Betting on Disaster 329
Your Responsibilities During Each
Step of the SDLC 359
Automating Joint Application
Development 377
Could You Work a Help Desk? 411
Pick a Country 414
What Would You Do? 416
What Will Be Most Important for Business
and You in the Future 430
Information Technology for Supporting
General Skills 433
ELECTRONIC
COMMERCE
Finding a Job Through the Internet 32
Building the Perfect Web Page 75
Investing on the Internet 116
Performing Online Database Searches 158
Surfing for Success in a New Business 204
Getting Medical Help on the Internet 258
News, Weather, and Sports Information
on the Internet 299
Finding Investment Opportunities
on the Internet 336
Ordering Products on the Internet 383
Business Travel 421
Finding the Right Graduate School 449
GROUP
PROJECTS
Assessing the Value of Information - use
spreadsheet software to evaluate over 800 car¬
rier transactions and help Stapleton Electron¬
ics determine which carriers to use for its future
distribution needs. 453
Assessing the Value of Information - use
spreadsheet software to evaluate 600 real estate
transactions and help Affordable Homes deter¬
mine in which area to concentrate its future
sales efforts. 455
Executive Information System Reporting - use
spreadsheet and presentation graphics software
to demonstrate to Ben and Brady (of B B Trav¬
el Consultants) the concept of "drilling down"
in an executive information system. 456
Building Management Information System
Reports from a Database - use database man¬
agement system and presentation graphics
software to build a series of MIS reports that
will alert High-Tech's management to problems
or opportunities within its customer call and
service center. 456
Targeting a Business Process Reengineering
Effort - use spreadsheet software to help Stew¬
art's MotorSports evaluate its processes, target
the highest priority process for reengineering,
map the process "as-is," and finally redesign
the process "to-be." 457
Creating a Virtual Organization - use spread¬
sheet software to help McNeal's Machining
evaluate a list of potential partners for a virtu¬
al organization, determine what IT will be
required for the partnering organizations to
interact, and what information must be shared
among the partnering organizations. 458
Using Relational Technology to Track Tech¬
nology - from a single report and a list of
integrity constraints, use database manage¬
ment system software to build REMO Fash¬
ions a database so that it can track who's
using what technology. 459
Using a Database to Track English Language
Classes - use database management system
software and employ the rules of normalization
to fix an ill-prepared database for English Is
Easy, a nonprofit organization in Chicago. 460
Building a Decision Support System - use
spreadsheet software to build a decision sup¬
port system that will help you determine which
of 20 different stocks to include in your invest¬
ment portfolio. 460
Building an Expert System - from a list of coun¬
tries and their attributes and characteristics,
determine the most succinct set of rules need¬
ed by an expert system to choose the country
you're describing. 462
Building Value Chains - use database manage¬
ment system software to evaluate customer
survey responses for HealthLife and determine
which processes are value-added and which are
value-reducing. 463
Evaluating Request for Proposals - use spread¬
sheet software to evaluate request for proposal
returns and help Resource Discovery Services
choose the best outsourcing vendor. 464
Developing Reports Through Prototyping - use
prototyping during selfsourcing to create a
series of reports to meet the needs of manage¬
ment for a video rental store. 465
Making the Case with Presentation Graphics
Software - use presentation graphics software
to convert a word processing document on
ethics into a powerful, exciting, and dynamic
presentation. 466 |
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| dewey-search | 658.4/038/011 21 |
| dewey-sort | 3658.4 238 211 221 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. ed., internat. ed. |
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| id | DE-604.BV023525469 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:33:51Z |
| indexdate | 2024-07-09T21:23:54Z |
| institution | BVB |
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| language | English |
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| spelling | Haag, Stephen Verfasser aut Management information systems for the information age Stephen Haag ; Maeve Cummings ; James Dawkins 1. ed., internat. ed. Boston, Mass. [u.a.] Irwin McGraw-Hill 1998 XXIV, 528 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Management information systems Information technology Managementinformationssystem (DE-588)4074518-1 gnd rswk-swf Managementinformationssystem (DE-588)4074518-1 s 1\p DE-604 Cummings, Maeve Verfasser aut Dawkins, James Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016845711&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Haag, Stephen Cummings, Maeve Dawkins, James Management information systems for the information age Management information systems Information technology Managementinformationssystem (DE-588)4074518-1 gnd |
| subject_GND | (DE-588)4074518-1 |
| title | Management information systems for the information age |
| title_auth | Management information systems for the information age |
| title_exact_search | Management information systems for the information age |
| title_exact_search_txtP | Management information systems for the information age |
| title_full | Management information systems for the information age Stephen Haag ; Maeve Cummings ; James Dawkins |
| title_fullStr | Management information systems for the information age Stephen Haag ; Maeve Cummings ; James Dawkins |
| title_full_unstemmed | Management information systems for the information age Stephen Haag ; Maeve Cummings ; James Dawkins |
| title_short | Management information systems for the information age |
| title_sort | management information systems for the information age |
| topic | Management information systems Information technology Managementinformationssystem (DE-588)4074518-1 gnd |
| topic_facet | Management information systems Information technology Managementinformationssystem |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016845711&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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