APA (7th ed.) Citation

Rosenthal, D. W., & Brown, L. G. (2000). Cases in strategic marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Rosenthal, David W., and Lew G. Brown. Cases in Strategic Marketing. Upper Saddle River, NJ: Prentice Hall, 2000.

MLA (9th ed.) Citation

Rosenthal, David W., and Lew G. Brown. Cases in Strategic Marketing. Prentice Hall, 2000.