APA (7th ed.) Citation

Marconi, J. (2000). The brand marketing book: Creating, managing, and extending the value of your brand. NTC Business Books.

Chicago Style (17th ed.) Citation

Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Lincolnwood, Ill: NTC Business Books, 2000.

MLA (9th ed.) Citation

Marconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. NTC Business Books, 2000.