Strategic marketing: an introduction
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
2000
|
| Subjects: | |
| Physical Description: | XVII, 318 S. |
| ISBN: | 0415208114 0415208106 |
Staff View
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| spelling | Proctor, Tony Verfasser aut Strategic marketing an introduction Tony Proctor London ; New York Routledge 2000 XVII, 318 S. txt rdacontent n rdamedia nc rdacarrier Marketing -- Decision making Marketing -- Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 |
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| title | Strategic marketing an introduction |
| title_auth | Strategic marketing an introduction |
| title_exact_search | Strategic marketing an introduction |
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| title_full | Strategic marketing an introduction Tony Proctor |
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| title_full_unstemmed | Strategic marketing an introduction Tony Proctor |
| title_short | Strategic marketing |
| title_sort | strategic marketing an introduction |
| title_sub | an introduction |
| topic | Marketing -- Decision making Marketing -- Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
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