Strategic marketing management cases:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. [u.a.]
Irwin
1996
|
| Edition: | 5. ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XVI, 715 S. graph. Darst. |
| ISBN: | 0256136890 |
Staff View
MARC
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Record in the Search Index
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| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.C6944 1996 |
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| dewey-full | 658.8/0220 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 20 |
| dewey-search | 658.8/02 20 |
| dewey-sort | 3658.8 12 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| edition | 5. ed. |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV023513121 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:31:28Z |
| indexdate | 2024-07-09T21:23:38Z |
| institution | BVB |
| isbn | 0256136890 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016834492 |
| oclc_num | 614756039 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XVI, 715 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cravens, David W. Verfasser (DE-588)137931549 aut Strategic marketing management cases David W. Cravens ; Charles W. Lamb ; Victoria L. Crittenden 5. ed. Chicago, Ill. [u.a.] Irwin 1996 XVI, 715 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing -- Case studies Fallstudie (DE-588)4124897-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Crittenden, Victoria Lynn Verfasser (DE-588)124132960 aut |
| spellingShingle | Cravens, David W. Lamb, Charles W. 1944- Crittenden, Victoria Lynn Strategic marketing management cases Marketing -- Case studies Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124897-1 (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Strategic marketing management cases |
| title_auth | Strategic marketing management cases |
| title_exact_search | Strategic marketing management cases |
| title_exact_search_txtP | Strategic marketing management cases |
| title_full | Strategic marketing management cases David W. Cravens ; Charles W. Lamb ; Victoria L. Crittenden |
| title_fullStr | Strategic marketing management cases David W. Cravens ; Charles W. Lamb ; Victoria L. Crittenden |
| title_full_unstemmed | Strategic marketing management cases David W. Cravens ; Charles W. Lamb ; Victoria L. Crittenden |
| title_short | Strategic marketing management cases |
| title_sort | strategic marketing management cases |
| topic | Marketing -- Case studies Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing -- Case studies Fallstudie Strategisches Management Marketing Fallstudiensammlung |
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