APA (7th ed.) Citation

Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (1996). Strategic marketing management cases (5. ed.). Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., Charles W. Lamb, and Victoria Lynn Crittenden. Strategic Marketing Management Cases. 5. ed. Chicago, Ill. [u.a.]: Irwin, 1996.

MLA (9th ed.) Citation

Cravens, David W., et al. Strategic Marketing Management Cases. 5. ed. Irwin, 1996.