APA-Zitierstil (7. Ausg.)

Cooper, M. J. (1996). Introduction to marketing. NTC Learning Works.

Chicago-Zitierstil (17. Ausg.)

Cooper, Marjorie J. Introduction to Marketing. Lincolnwood, Ill: NTC Learning Works, 1996.

MLA-Zitierstil (9. Ausg.)

Cooper, Marjorie J. Introduction to Marketing. NTC Learning Works, 1996.