The practice of marketing management: analysis, planning, and implementation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Macmillan
1991
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XX, 693 S. |
| ISBN: | 0023231718 |
Staff View
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Record in the Search Index
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| author | Cohen, William A. 1937- |
| author_GND | (DE-588)134071549 |
| author_facet | Cohen, William A. 1937- |
| author_role | aut |
| author_sort | Cohen, William A. 1937- |
| author_variant | w a c wa wac |
| building | Verbundindex |
| bvnumber | BV023507011 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.13.C635 1991 |
| callnumber-search | HF5415.13.C635 1991 |
| callnumber-sort | HF 45415.13 C635 41991 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)256557539 (DE-599)BVBBV023507011 |
| dewey-full | 658.8/0220 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 20 |
| dewey-search | 658.8/02 20 |
| dewey-sort | 3658.8 12 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:30:51Z |
| indexdate | 2024-07-09T21:23:33Z |
| institution | BVB |
| isbn | 0023231718 |
| language | English |
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| oclc_num | 256557539 |
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| physical | XX, 693 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
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| publisher | Macmillan |
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| spelling | Cohen, William A. 1937- Verfasser (DE-588)134071549 aut The practice of marketing management analysis, planning, and implementation William A. Cohen 2. ed. New York, NY [u.a.] Macmillan 1991 XX, 693 S. txt rdacontent n rdamedia nc rdacarrier Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Cohen, William A. 1937- The practice of marketing management analysis, planning, and implementation Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | The practice of marketing management analysis, planning, and implementation |
| title_auth | The practice of marketing management analysis, planning, and implementation |
| title_exact_search | The practice of marketing management analysis, planning, and implementation |
| title_exact_search_txtP | The practice of marketing management analysis, planning, and implementation |
| title_full | The practice of marketing management analysis, planning, and implementation William A. Cohen |
| title_fullStr | The practice of marketing management analysis, planning, and implementation William A. Cohen |
| title_full_unstemmed | The practice of marketing management analysis, planning, and implementation William A. Cohen |
| title_short | The practice of marketing management |
| title_sort | the practice of marketing management analysis planning and implementation |
| title_sub | analysis, planning, and implementation |
| topic | Marketing -- Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing -- Management Marketingmanagement |
| work_keys_str_mv | AT cohenwilliama thepracticeofmarketingmanagementanalysisplanningandimplementation |