APA-Zitierstil (7. Ausg.)

Cohen, W. A. (1991). The practice of marketing management: Analysis, planning, and implementation (2. ed.). Macmillan.

Chicago-Zitierstil (17. Ausg.)

Cohen, William A. The Practice of Marketing Management: Analysis, Planning, and Implementation. 2. ed. New York, NY [u.a.]: Macmillan, 1991.

MLA-Zitierstil (9. Ausg.)

Cohen, William A. The Practice of Marketing Management: Analysis, Planning, and Implementation. 2. ed. Macmillan, 1991.