Marketing plans: how to prepare them ; how to use them
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth-Heinemann
1989
|
| Edition: | 2. ed., repinted |
| Series: | Professional development series
|
| Subjects: | |
| Physical Description: | IX, 337 S. |
| ISBN: | 0750601078 |
Staff View
MARC
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:30:50Z |
| indexdate | 2024-07-09T21:23:33Z |
| institution | BVB |
| isbn | 0750601078 |
| language | English |
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| publishDate | 1989 |
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| publisher | Butterworth-Heinemann |
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| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing plans how to prepare them ; how to use them Malcolm H. B. McDonald 2. ed., repinted Oxford [u.a.] Butterworth-Heinemann 1989 IX, 337 S. txt rdacontent n rdamedia nc rdacarrier Professional development series Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Marketing plans how to prepare them ; how to use them Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Marketing plans how to prepare them ; how to use them |
| title_auth | Marketing plans how to prepare them ; how to use them |
| title_exact_search | Marketing plans how to prepare them ; how to use them |
| title_exact_search_txtP | Marketing plans how to prepare them ; how to use them |
| title_full | Marketing plans how to prepare them ; how to use them Malcolm H. B. McDonald |
| title_fullStr | Marketing plans how to prepare them ; how to use them Malcolm H. B. McDonald |
| title_full_unstemmed | Marketing plans how to prepare them ; how to use them Malcolm H. B. McDonald |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them ; how to use them |
| topic | Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingkonzept Marketing |
| work_keys_str_mv | AT mcdonaldmalcolm marketingplanshowtopreparethemhowtousethem |