Consumer involvement: concepts and research
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
1994
|
| Series: | Consumer research and policy series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VIII, 220 S. graph. Darst. |
| ISBN: | 0415097606 |
Staff View
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Record in the Search Index
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| adam_text | Contents
List of figures vii
List of tables ix
Preface x
Acknowledgements xi
1 Introduction 1
Development of involvement research 2
Designing the research setting 10
2 Analysing the conceptual approaches to involvement 22
Organizing the database 22
The cognitively-based approach to involvement 25
The individual-state approach to involvement 37
The response-based approach to involvement 52
Evaluation of the proposed classification 64
3 Evaluating the conceptual approaches to involvement 70
Evaluation of the conceptual nature of involvement within
each definitional approach 71
Analysing the embedding systems underlying the
definitional approaches to involvement 79
Evaluating the degree of overlap of the definitional
approaches 83
Value-based ranking of the definitional approaches 86
4 Specifying the internal nature of involvement 96
Determining the cognitive bases for involvement 96
Analysing the structure of involvement 121
In-depth analysis of the content and structural
characteristics of involvement 135
Developing an index of product involvement 162
vi Consumer involvement
5 Conclusions on the conceptual nature of involvement 167
The functioning of involvement from an embedding system
point of view 167
Proposing a conceptual model for product involvement 174
Notes 180
References 187
Name index 207
Subject index 212
|
| adam_txt |
Contents
List of figures vii
List of tables ix
Preface x
Acknowledgements xi
1 Introduction 1
Development of involvement research 2
Designing the research setting 10
2 Analysing the conceptual approaches to involvement 22
Organizing the database 22
The cognitively-based approach to involvement 25
The individual-state approach to involvement 37
The response-based approach to involvement 52
Evaluation of the proposed classification 64
3 Evaluating the conceptual approaches to involvement 70
Evaluation of the conceptual nature of involvement within
each definitional approach 71
Analysing the embedding systems underlying the
definitional approaches to involvement 79
Evaluating the degree of overlap of the definitional
approaches 83
Value-based ranking of the definitional approaches 86
4 Specifying the internal nature of involvement 96
Determining the cognitive bases for involvement 96
Analysing the structure of involvement 121
In-depth analysis of the content and structural
characteristics of involvement 135
Developing an index of product involvement 162
vi Consumer involvement
5 Conclusions on the conceptual nature of involvement 167
The functioning of involvement from an embedding system
point of view 167
Proposing a conceptual model for product involvement 174
Notes 180
References 187
Name index 207
Subject index 212 |
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| index_date | 2024-07-02T22:30:27Z |
| indexdate | 2024-07-09T21:23:30Z |
| institution | BVB |
| isbn | 0415097606 |
| language | English |
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| physical | VIII, 220 S. graph. Darst. |
| publishDate | 1994 |
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| publisher | Routledge |
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| series2 | Consumer research and policy series |
| spelling | Laaksonen, Pirjo Verfasser aut Consumer involvement concepts and research Pirjo Laaksonen London ; New York Routledge 1994 VIII, 220 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer research and policy series Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016829104&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Laaksonen, Pirjo Consumer involvement concepts and research Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 |
| title | Consumer involvement concepts and research |
| title_auth | Consumer involvement concepts and research |
| title_exact_search | Consumer involvement concepts and research |
| title_exact_search_txtP | Consumer involvement concepts and research |
| title_full | Consumer involvement concepts and research Pirjo Laaksonen |
| title_fullStr | Consumer involvement concepts and research Pirjo Laaksonen |
| title_full_unstemmed | Consumer involvement concepts and research Pirjo Laaksonen |
| title_short | Consumer involvement |
| title_sort | consumer involvement concepts and research |
| title_sub | concepts and research |
| topic | Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumer behavior Marketing Verbraucherverhalten |
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