Marketing payback: is your marketing profitable?
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow ; Munich u.a.
FT Prentice Hall
2005
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 511 S. graph. Darst. |
| ISBN: | 0273688847 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023413038 | ||
| 003 | DE-604 | ||
| 005 | 20080729 | ||
| 007 | t | ||
| 008 | 080724s2005 xxud||| |||| 00||| eng d | ||
| 010 | |a 2004063548 | ||
| 020 | |a 0273688847 |c alk. paper |9 0-273-68884-7 | ||
| 035 | |a (OCoLC)57209157 | ||
| 035 | |a (DE-599)BVBBV023413038 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-384 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Shaw, Robert |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing payback |b is your marketing profitable? |c Robert Shaw and David Merrick |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Harlow ; Munich u.a. |b FT Prentice Hall |c 2005 | |
| 300 | |a XI, 511 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Financiële planning |2 gtt | |
| 650 | 7 | |a Kosten-batenanalyse |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Success in business | |
| 700 | 1 | |a Merrick, David |d 1927- |e Sonstige |0 (DE-588)11911254X |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016595619 | ||
Datensatz im Suchindex
| _version_ | 1804137801931816960 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Shaw, Robert |
| author_GND | (DE-588)11911254X |
| author_facet | Shaw, Robert |
| author_role | aut |
| author_sort | Shaw, Robert |
| author_variant | r s rs |
| building | Verbundindex |
| bvnumber | BV023413038 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)57209157 (DE-599)BVBBV023413038 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01310nam a2200433zc 4500</leader><controlfield tag="001">BV023413038</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080729 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080724s2005 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2004063548</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0273688847</subfield><subfield code="c">alk. paper</subfield><subfield code="9">0-273-68884-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)57209157</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023413038</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Shaw, Robert</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing payback</subfield><subfield code="b">is your marketing profitable?</subfield><subfield code="c">Robert Shaw and David Merrick</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow ; Munich u.a.</subfield><subfield code="b">FT Prentice Hall</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 511 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Financiële planning</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Kosten-batenanalyse</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marktonderzoek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Success in business</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Merrick, David</subfield><subfield code="d">1927-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)11911254X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016595619</subfield></datafield></record></collection> |
| id | DE-604.BV023413038 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:28:17Z |
| indexdate | 2024-07-09T21:18:04Z |
| institution | BVB |
| isbn | 0273688847 |
| language | English |
| lccn | 2004063548 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016595619 |
| oclc_num | 57209157 |
| open_access_boolean | |
| owner | DE-384 |
| owner_facet | DE-384 |
| physical | XI, 511 S. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | FT Prentice Hall |
| record_format | marc |
| spelling | Shaw, Robert Verfasser aut Marketing payback is your marketing profitable? Robert Shaw and David Merrick 1. publ. Harlow ; Munich u.a. FT Prentice Hall 2005 XI, 511 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Consumentengedrag gtt Financiële planning gtt Kosten-batenanalyse gtt Marketing gtt Marktonderzoek gtt Marketing Success in business Merrick, David 1927- Sonstige (DE-588)11911254X oth |
| spellingShingle | Shaw, Robert Marketing payback is your marketing profitable? Consumentengedrag gtt Financiële planning gtt Kosten-batenanalyse gtt Marketing gtt Marktonderzoek gtt Marketing Success in business |
| title | Marketing payback is your marketing profitable? |
| title_auth | Marketing payback is your marketing profitable? |
| title_exact_search | Marketing payback is your marketing profitable? |
| title_exact_search_txtP | Marketing payback is your marketing profitable? |
| title_full | Marketing payback is your marketing profitable? Robert Shaw and David Merrick |
| title_fullStr | Marketing payback is your marketing profitable? Robert Shaw and David Merrick |
| title_full_unstemmed | Marketing payback is your marketing profitable? Robert Shaw and David Merrick |
| title_short | Marketing payback |
| title_sort | marketing payback is your marketing profitable |
| title_sub | is your marketing profitable? |
| topic | Consumentengedrag gtt Financiële planning gtt Kosten-batenanalyse gtt Marketing gtt Marktonderzoek gtt Marketing Success in business |
| topic_facet | Consumentengedrag Financiële planning Kosten-batenanalyse Marketing Marktonderzoek Success in business |
| work_keys_str_mv | AT shawrobert marketingpaybackisyourmarketingprofitable AT merrickdavid marketingpaybackisyourmarketingprofitable |