APA-Zitierstil (7. Ausg.)

(2002). The marketing audit handbook: Tools, techniques & checklists to exploit your marketing resources. Kogan Page.

Chicago-Zitierstil (17. Ausg.)

The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources. London: Kogan Page, 2002.

MLA-Zitierstil (9. Ausg.)

The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources. Kogan Page, 2002.