Key marketing skills: strategies, tools and techniques for marketing success
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2004
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 0749442980 9780749447151 |
Staff View
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV023401219 | ||
| 003 | DE-604 | ||
| 005 | 20080722 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 080717s2004 |||| o||u| ||||||eng d | ||
| 020 | |a 0749442980 |9 0-7494-4298-0 | ||
| 020 | |a 9780749447151 |c Online |9 978-0-7494-4715-1 | ||
| 035 | |a (OCoLC)704517589 | ||
| 035 | |a (DE-599)BVBBV023401219 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 245 | 1 | 0 | |a Key marketing skills |b strategies, tools and techniques for marketing success |c Peter Cheverton |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2004 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Cheverton, Peter |e Sonstige |4 oth | |
| 912 | |a ZDB-9-VRL | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016584003 | ||
Record in the Search Index
| _version_ | 1804137784154259456 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| building | Verbundindex |
| bvnumber | BV023401219 |
| classification_rvk | QP 600 |
| collection | ZDB-9-VRL |
| ctrlnum | (OCoLC)704517589 (DE-599)BVBBV023401219 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01037nmm a2200337 c 4500</leader><controlfield tag="001">BV023401219</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080722 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">080717s2004 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749442980</subfield><subfield code="9">0-7494-4298-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749447151</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-7494-4715-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)704517589</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023401219</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Key marketing skills</subfield><subfield code="b">strategies, tools and techniques for marketing success</subfield><subfield code="c">Peter Cheverton</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cheverton, Peter</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-9-VRL</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016584003</subfield></datafield></record></collection> |
| id | DE-604.BV023401219 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T21:23:50Z |
| indexdate | 2024-07-09T21:17:47Z |
| institution | BVB |
| isbn | 0749442980 9780749447151 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016584003 |
| oclc_num | 704517589 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-9-VRL |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Key marketing skills strategies, tools and techniques for marketing success Peter Cheverton 2. ed. London [u.a.] Kogan Page 2004 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Cheverton, Peter Sonstige oth |
| spellingShingle | Key marketing skills strategies, tools and techniques for marketing success Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Key marketing skills strategies, tools and techniques for marketing success |
| title_auth | Key marketing skills strategies, tools and techniques for marketing success |
| title_exact_search | Key marketing skills strategies, tools and techniques for marketing success |
| title_exact_search_txtP | Key marketing skills strategies, tools and techniques for marketing success |
| title_full | Key marketing skills strategies, tools and techniques for marketing success Peter Cheverton |
| title_fullStr | Key marketing skills strategies, tools and techniques for marketing success Peter Cheverton |
| title_full_unstemmed | Key marketing skills strategies, tools and techniques for marketing success Peter Cheverton |
| title_short | Key marketing skills |
| title_sort | key marketing skills strategies tools and techniques for marketing success |
| title_sub | strategies, tools and techniques for marketing success |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT chevertonpeter keymarketingskillsstrategiestoolsandtechniquesformarketingsuccess |