Platform concepts for the systems business: design and development of global product platforms
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Düsseldorf
VDI-Verl.
2008
|
| Edition: | Als Ms. gedr. |
| Series: | Fortschritt-Berichte VDI
Reihe 16, Technik und Wirtschaft; 191 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVII, 219 S. Ill., graph. Darst. 21 cm |
| ISBN: | 9783183191161 |
Staff View
MARC
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| 245 | 1 | 0 | |a Platform concepts for the systems business |b design and development of global product platforms |c Martin Gunzenhauser |
| 250 | |a Als Ms. gedr. | ||
| 264 | 1 | |a Düsseldorf |b VDI-Verl. |c 2008 | |
| 300 | |a XVII, 219 S. |b Ill., graph. Darst. |c 21 cm | ||
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| 490 | 1 | |a Fortschritt-Berichte VDI : Reihe 16, Technik und Wirtschaft; 191 | |
| 490 | 0 | |a Zürcher Schriften zur Produktionstechnik | |
| 502 | |a Zugl. Diss., Zürich, ETH, 2008 | ||
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Record in the Search Index
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| adam_text | vii
CONTENTS
abstract xiii
kurzfassung xtv
list of abbreviations xv
1 introduction 1
1.1 Background 1
1.2 Motivation 3
1.3 Research Objecttves 5
l .4 Research Subjects 6
1.5 Research Methodology 9
1.6 Outline of the Thesis 13
2 STATE OF THE ART IN THEORY 16
2.1 Terms and Definitions in Product Development 16
2.1.1 Innovation 16
2.1.1.1 Innovation and the Product Development Process 17
2.1.1.2 Systems Engineering 20
2.1.1.3 Conclusions 21
2.1.2 International R D and Global Product Development (GPD) 21
2.1.2.1 Conclusions 23
2.2 COMPLEXITY OF ENTERPRISES, PRODUCTS, AND PROCESSES 24
2.2.1 Dealing with Complexiry 26
2.3 Complexity Management 27
2.3.1 Variant Management 29
2.3.1.1 Action Alternatives in Variant Management 31
2.3.2 Product Structure 32
2.3.2.1 Product Architecture 34
2.3.3 Product Structuring 36
2.3.4 Generic Product Strategies 37
2-3.4.1 Size Ranges ( Baureihen )
2-3.4.2 Modular Products ( Baukastensysteme ) g
2.3.5 Modular vs. Integral Product Architecture 40
2-4 EXISTTNG PRODUCT STRUCTURING MEIUODS ... 42
2-4.1 Preliminary Requirements for a New Method 42
2-4.1.1 QualityFunctionDeployment(QFD) 43
2-4.1.2 Modular Function Deployment (MFD) 47
2.4.1.3 K V Matrix..
, 50
z.4.1.4 Design Structure Matrix (DSM)
2-4.1.5 MethodologyfortheDevelopmentofModularProductFamilies 53
2.4.2 Product P]atforms and PIatform.Based p^^ ^ ^.^ ^
2-4.2.1 Framework for Strategie Decision Making 61
2-4.2.2 ftodue, P,atform Concept ^^^ Me(hod (ppcEM) ^
2.4.2.3 Flexible Platforms
2.4.2.4 Product StructuringReference Model 65
2-5 SUMMARY AND CONCLUSION- GAPS IN Tm*Y J.ZZIZZZ1 ...66
3 STATE OF THE ART IN PRACTICE 70
3-1 ^^CASESTUDV-P^rpoRMMANAGBMENTATScH^^ 70
3.1.1 The Schindler Group
3-l.U Schindlers Global Expansion „
3.1.1.2 From Component Focus to Systems Focus ...73
3113 Tbe Schindler Smart Elevator 74
3-1.2 Platform Management and Global Product Platforms ...... .......I.......74
3.1.2.1 ObjecüvesandScope
31-2.2 Schindlers Market and Performance Segments.ZZIIIIIIje
3-1-2.3 Platform Organization
3.1.2.4 System Platforms
3-1-25 Component Platforms
o - « 80
3-1-3 Overview of Platfo™ Managemem gj
314 Findings wiü, Relevance for M$ itoe^Z^ZJ.ZZZZZZZZ.K
IX
3.14.1 Laeking Platform Development Process 82
3.1.4.2 Laeking a Clear Understanding of Platform Definition 83
3.14.3 Laeking Standardized Interfaces 83
3.1.4.4 Laeking Discipline in Reusing Components 84
3.14.5 Laeking Means to Prevent Redesigns 85
3.14.6 Missing Organizational Alignment 88
314.7 Mindset and Legacy Issues 89
3.2 GeNERAUZaTION CASES 90
3.2.1 Generalization Case 1: Tecan AG 90
3.2.1.1 Relevance for this Research 92
3.2.1.2 Findings 93
3.2.2 Generalization Case 2: Belimo AG 93
3.2.2.1 Relevance for this Research 94
3.2.2.2 Findings 96
3.2.3 Generalization Case 3: MAN TURBO AG 97
3.2.3.1 Relevance for this Research 97
3.2.3.2 Findings 99
3.3 Findings of Cross Case Comparison 101
3.3.1 Process Related Issues 101
3.3.2 Method Related Issues 102
3.3.3 Structure Related Issues 103
3.4 SUMMARY AND CofCLUSION - GaPS IN PRACTICE 103
3.4.1 The Dirnensions to the Problem 103
34.1.1 The l Dimension - Market View 105
3.4.1.2 The 2 Dimension - Product View 105
3.4.1.3 The 3ri Dimension - Global Execuüon 105
3.4.1.4 The 4* Dimension - Life Cycle/Value Chain View 106
3.4.2 Gaps in practice 106
3.5 Research qüestions 107
3.6 Requirements fob a concept 108
3.6.1 Preconditions 109
3.6.2 Process Requirements
3.6.3 Methodologien Requirements , ]Q
3.6.4 Structural Requirement
3-7 SUMMARYANDCONCLUSION
4 THE PLATFORM PROCESS CONCEPT m
4.1 Development of the Concept
4-1.1 BestDemonstratedPracticeCase:PhonakAG n4
4-1 • 1 • 1 Relevance for this Research
116
4.1.1.2 Findings
d, 118
« OVERVIEW OF THE PLATFORM PROCESS CONCEPT ,19
4.2.1 The Platform Process in the Overall Context ZZZZZlM
4.2.2 The Platform Process in Detail ,22
4-2.3 Deliverables of the Platform Process ,27
4.2.4 The Process Backbone , 2g
42.5 Functional Analysis
4-3 THE COMPONENT BOX PLATFORM MODEL ....1111........ ,30
4-3.1 Requirements towards a Platform Model ]31
4-3-2 Goals of Componem Box Platform Model ,32
4-3.3 Constitution of the Componen, Box Platfonn Model ZZZIZ133
4-3.3.1 Core Design
4.3.3.2 Packages Peripherals
136
•33.3 Coding System for Componem Box ,3g
4-3-3.4 Sourcingof the Componem Box ,40
4-3.4 ReUSe Across Several System Platforms ,41
¦4 ^GLOBALPRODUCTSTRUCTUREMATRKCGPSM) ,43
4-4.1 Enhancement of K-Matrix Method 143
4-4.2 Preparatory GPSM
¦ t 144
4 4?2L EVaIUati0D WOrkShOP °f PreParatOiy Gl0bal ^«iue^ MauZZ .145
*•« The Variant Portfolios ]4g
4-4.3.1 The Variam Portfolio - Cost Focus ZZZZZZZl»
i.
AI
4.4.3.2 The Variant Portfolio - Market Focus 150
4.4.3.3 The Variant Portfolio - Technical Focus 153
4.4.4 Summary of Different Analysis Possibilities 154
4.4.5 The Requirements Engineering Tool 155
4.5 The Variant Indication Analysis (VIA) 156
4.5.1 Variant Drivers 158
4.5.1.1 Value Chain Reference Model 159
4.5.2 VIA Method and its Matrices 160
4.5.2.1 The Component Influence Matrix (CM) 162
4.5.2.2 The Local Influence Matrix (UM) 164
4.5.2.3 The Analysis Sheet 166
4.5.3 Output and Evaluation of VIA 168
4.5.4 Preparing and Performing the VIA Method 169
4.6 Summary and Conclusions 171
5 DISCUSSION OF THE CONCEPT 172
5.1 MATCfflNGTHEREQUmEMENTSWITHTHEMETHODS 172
5.2 Practical Appucability and Fulfillment of Requirements 175
5.2.1 The Platform Process Concept 175
5.2.1.1 Benefit of Platform Process Concept 175
5.2.1.2 Drawbacksof the Platform Process 176
5.2.2 The Component Box 176
5.2.2.1 Benefits of the Component Box 176
5.2.2.2 Drawbacksof the Component Box 177
5.2.3 The Global Product Structure Matrix 177
5.2.3.1 Benefits of the Global Product Structure Matrix 178
5.2.3.2 Drawbacksof the Global Product Structure Matrix 179
5.2.4 The Variant Indication Analysis 179
5.2.4.1 Benefits of the Variant Indication Analysis 179
5.2.4.2 Drawbacksof the Variant Indication Analysis 180
5.2.5 Implementation Efforts 180
5.2.6 Summary and Fulfillment ]g]
5.3 The Closing of the Gaps in Theory and Practice 183
6 CONCLUSION lg5
6.1 CONCLUSIONS 1O-
loJ
6.1.1 Global Platforms Lead to Increase in Efficiency 185
6.1.2 General Framework Needed 187
6.2 Management Principles ]90
6.2.1 Principle 1: Speak the Same Language 190
6.2.2 Principle 2: Platform Management is a Team Sport 191
6.2.3 Principle 3: Pay Attention to Product Structure 191
6.2.4 Principle 4: Do Not Rush ]91
6.2.5 Principle 5: Start Reusing Interfaces 192
6.3 FutureWork ]92
APPENDIX A
A.l Strategiesof Product Service Offering 196
APPENDIX B
B.l VariantDrtvers I9g
B.2 VIA COMPARED TO DFX
BIBLIOGRAPHY.
|
| adam_txt |
vii
CONTENTS
abstract xiii
kurzfassung xtv
list of abbreviations xv
1 introduction 1
1.1 Background 1
1.2 Motivation 3
1.3 Research Objecttves 5
l .4 Research Subjects 6
1.5 Research Methodology 9
1.6 Outline of the Thesis 13
2 STATE OF THE ART IN THEORY 16
2.1 Terms and Definitions in Product Development 16
2.1.1 Innovation 16
2.1.1.1 Innovation and the Product Development Process 17
2.1.1.2 Systems Engineering 20
2.1.1.3 Conclusions 21
2.1.2 International R D and Global Product Development (GPD) 21
2.1.2.1 Conclusions 23
2.2 COMPLEXITY OF ENTERPRISES, PRODUCTS, AND PROCESSES 24
2.2.1 Dealing with Complexiry 26
2.3 Complexity Management 27
2.3.1 Variant Management 29
2.3.1.1 Action Alternatives in Variant Management 31
2.3.2 Product Structure 32
2.3.2.1 Product Architecture 34
2.3.3 Product Structuring 36
2.3.4 Generic Product Strategies 37
2-3.4.1 Size Ranges ("Baureihen")
2-3.4.2 Modular Products ("Baukastensysteme") \g
2.3.5 Modular vs. Integral Product Architecture 40
2-4 EXISTTNG PRODUCT STRUCTURING MEIUODS . 42
2-4.1 Preliminary Requirements for a New Method 42
2-4.1.1 QualityFunctionDeployment(QFD) 43
2-4.1.2 Modular Function Deployment (MFD) 47
2.4.1.3 K V Matrix.
, 50
z.4.1.4 Design Structure Matrix (DSM)
2-4.1.5 MethodologyfortheDevelopmentofModularProductFamilies 53
2.4.2 Product P]atforms and PIatform.Based p^^ ^ ^.^ ^
2-4.2.1 Framework for Strategie Decision Making 61
2-4.2.2 ftodue, P,atform Concept ^^^ Me(hod (ppcEM) """ ^
2.4.2.3 Flexible Platforms
2.4.2.4 Product StructuringReference Model 65
2-5 SUMMARY AND CONCLUSION- GAPS IN Tm*Y J.ZZIZZZ1 .66
3 STATE OF THE ART IN PRACTICE 70
3-1 ^^CASESTUDV-P^rpoRMMANAGBMENTATScH^^ 70
3.1.1 The Schindler Group
3-l.U Schindlers Global Expansion „
3.1.1.2 From Component Focus to Systems Focus .73
3113 Tbe Schindler Smart Elevator 74
3-1.2 Platform Management and Global Product Platforms .".I.74
3.1.2.1 ObjecüvesandScope
31-2.2 Schindlers Market and Performance Segments.ZZIIIIIIje
3-1-2.3 Platform Organization
3.1.2.4 System Platforms
3-1-25 Component Platforms
o - « 80
3-1-3 Overview of Platfo™ Managemem " gj
314 Findings wiü, Relevance for M$ itoe^Z^ZJ.ZZZZZZZZ.K
IX
3.14.1 Laeking Platform Development Process 82
3.1.4.2 Laeking a Clear Understanding of Platform Definition 83
3.14.3 Laeking Standardized Interfaces 83
3.1.4.4 Laeking Discipline in Reusing Components 84
3.14.5 Laeking Means to Prevent Redesigns 85
3.14.6 Missing Organizational Alignment 88
314.7 Mindset and Legacy Issues 89
3.2 GeNERAUZaTION CASES 90
3.2.1 Generalization Case 1: Tecan AG 90
3.2.1.1 Relevance for this Research 92
3.2.1.2 Findings 93
3.2.2 Generalization Case 2: Belimo AG 93
3.2.2.1 Relevance for this Research 94
3.2.2.2 Findings 96
3.2.3 Generalization Case 3: MAN TURBO AG 97
3.2.3.1 Relevance for this Research 97
3.2.3.2 Findings 99
3.3 Findings of Cross Case Comparison 101
3.3.1 Process Related Issues 101
3.3.2 Method Related Issues 102
3.3.3 Structure Related Issues 103
3.4 SUMMARY AND CofCLUSION - GaPS IN PRACTICE 103
3.4.1 The Dirnensions to the Problem 103
34.1.1 The l" Dimension - Market View 105
3.4.1.2 The 2"" Dimension - Product View 105
3.4.1.3 The 3ri Dimension - Global Execuüon 105
3.4.1.4 The 4* Dimension - Life Cycle/Value Chain View 106
3.4.2 Gaps in practice 106
3.5 Research qüestions 107
3.6 Requirements fob a concept 108
3.6.1 Preconditions 109
3.6.2 Process Requirements
3.6.3 Methodologien Requirements , ]Q
3.6.4 Structural Requirement
3-7 SUMMARYANDCONCLUSION
4 THE PLATFORM PROCESS CONCEPT m
4.1 Development of the Concept
4-1.1 BestDemonstratedPracticeCase:PhonakAG n4
4-1 • 1 • 1 Relevance for this Research
116
4.1.1.2 Findings
d, 118
« OVERVIEW OF THE PLATFORM PROCESS CONCEPT ,19
4.2.1 The Platform Process in the Overall Context ZZZZZlM
4.2.2 The Platform Process in Detail ,22
4-2.3 Deliverables of the Platform Process ,27
4.2.4 The Process' Backbone , 2g
42.5 Functional Analysis
4-3 THE COMPONENT BOX PLATFORM MODEL .1111. ,30
4-3.1 Requirements towards a Platform Model ]31
4-3-2 Goals of Componem Box Platform Model ,32
4-3.3 Constitution of the Componen, Box Platfonn Model ZZZIZ133
4-3.3.1 Core Design
4.3.3.2 Packages Peripherals
136
•33.3 Coding System for Componem Box ,3g
4-3-3.4 Sourcingof the Componem Box ,40
4-3.4 ReUSe Across Several System Platforms ,41
¦4 ^GLOBALPRODUCTSTRUCTUREMATRKCGPSM) ,43
4-4.1 Enhancement of K-Matrix Method 143
4-4.2 Preparatory GPSM
¦ t 144
4 4?2L EVaIUati0D WOrkShOP °f PreParatOiy Gl0bal ^«iue^ MauZZ''.145
*•« The Variant Portfolios ]4g
4-4.3.1 The Variam Portfolio - Cost Focus ZZZZZZZl»
i.
AI
4.4.3.2 The Variant Portfolio - Market Focus 150
4.4.3.3 The Variant Portfolio - Technical Focus 153
4.4.4 Summary of Different Analysis Possibilities 154
4.4.5 The Requirements Engineering Tool 155
4.5 The Variant Indication Analysis (VIA) 156
4.5.1 Variant Drivers 158
4.5.1.1 Value Chain Reference Model 159
4.5.2 VIA Method and its Matrices 160
4.5.2.1 The Component Influence Matrix (CM) 162
4.5.2.2 The Local Influence Matrix (UM) 164
4.5.2.3 The Analysis Sheet 166
4.5.3 Output and Evaluation of VIA 168
4.5.4 Preparing and Performing the VIA Method 169
4.6 Summary and Conclusions 171
5 DISCUSSION OF THE CONCEPT 172
5.1 MATCfflNGTHEREQUmEMENTSWITHTHEMETHODS 172
5.2 Practical Appucability and Fulfillment of Requirements 175
5.2.1 The Platform Process Concept 175
5.2.1.1 Benefit of Platform Process Concept 175
5.2.1.2 Drawbacksof the Platform Process 176
5.2.2 The Component Box 176
5.2.2.1 Benefits of the Component Box 176
5.2.2.2 Drawbacksof the Component Box 177
5.2.3 The Global Product Structure Matrix 177
5.2.3.1 Benefits of the Global Product Structure Matrix 178
5.2.3.2 Drawbacksof the Global Product Structure Matrix 179
5.2.4 The Variant Indication Analysis 179
5.2.4.1 Benefits of the Variant Indication Analysis 179
5.2.4.2 Drawbacksof the Variant Indication Analysis 180
5.2.5 Implementation Efforts 180
5.2.6 Summary and Fulfillment ]g]
5.3 The Closing of the Gaps in Theory and Practice 183
6 CONCLUSION lg5
6.1 CONCLUSIONS 1O-
loJ
6.1.1 Global Platforms Lead to Increase in Efficiency 185
6.1.2 General Framework Needed 187
6.2 Management Principles ]90
6.2.1 Principle 1: Speak the Same Language 190
6.2.2 Principle 2: Platform Management is a Team Sport 191
6.2.3 Principle 3: Pay Attention to Product Structure 191
6.2.4 Principle 4: Do Not Rush ]91
6.2.5 Principle 5: Start Reusing Interfaces 192
6.3 FutureWork ]92
APPENDIX A
A.l Strategiesof Product Service Offering 196
APPENDIX B
B.l VariantDrtvers I9g
B.2 VIA COMPARED TO DFX
BIBLIOGRAPHY. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Gunzenhauser, Martin |
| author_facet | Gunzenhauser, Martin |
| author_role | aut |
| author_sort | Gunzenhauser, Martin |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV023393098 |
| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)244069059 (DE-599)BVBBV023393098 |
| dewey-full | 658.575 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.575 |
| dewey-search | 658.575 |
| dewey-sort | 3658.575 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Als Ms. gedr. |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV023393098 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:20:43Z |
| indexdate | 2024-07-09T21:17:35Z |
| institution | BVB |
| isbn | 9783183191161 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016576002 |
| oclc_num | 244069059 |
| open_access_boolean | |
| owner | DE-210 DE-83 |
| owner_facet | DE-210 DE-83 |
| physical | XVII, 219 S. Ill., graph. Darst. 21 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | VDI-Verl. |
| record_format | marc |
| series | Fortschritt-Berichte VDI |
| series2 | Fortschritt-Berichte VDI : Reihe 16, Technik und Wirtschaft; 191 Zürcher Schriften zur Produktionstechnik |
| spelling | Gunzenhauser, Martin Verfasser aut Platform concepts for the systems business design and development of global product platforms Martin Gunzenhauser Als Ms. gedr. Düsseldorf VDI-Verl. 2008 XVII, 219 S. Ill., graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Fortschritt-Berichte VDI : Reihe 16, Technik und Wirtschaft; 191 Zürcher Schriften zur Produktionstechnik Zugl. Diss., Zürich, ETH, 2008 Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf Internationale Produktion (DE-588)4437841-5 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Modulbauweise (DE-588)4125467-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Internationale Produktion (DE-588)4437841-5 s Produktentwicklung (DE-588)4139402-1 s Produktdifferenzierung (DE-588)4126360-1 s Modulbauweise (DE-588)4125467-3 s DE-604 Fortschritt-Berichte VDI Reihe 16, Technik und Wirtschaft; 191 (DE-604)BV000897085 191 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016576002&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gunzenhauser, Martin Platform concepts for the systems business design and development of global product platforms Fortschritt-Berichte VDI Produktdifferenzierung (DE-588)4126360-1 gnd Internationale Produktion (DE-588)4437841-5 gnd Produktentwicklung (DE-588)4139402-1 gnd Modulbauweise (DE-588)4125467-3 gnd |
| subject_GND | (DE-588)4126360-1 (DE-588)4437841-5 (DE-588)4139402-1 (DE-588)4125467-3 (DE-588)4113937-9 |
| title | Platform concepts for the systems business design and development of global product platforms |
| title_auth | Platform concepts for the systems business design and development of global product platforms |
| title_exact_search | Platform concepts for the systems business design and development of global product platforms |
| title_exact_search_txtP | Platform concepts for the systems business design and development of global product platforms |
| title_full | Platform concepts for the systems business design and development of global product platforms Martin Gunzenhauser |
| title_fullStr | Platform concepts for the systems business design and development of global product platforms Martin Gunzenhauser |
| title_full_unstemmed | Platform concepts for the systems business design and development of global product platforms Martin Gunzenhauser |
| title_short | Platform concepts for the systems business |
| title_sort | platform concepts for the systems business design and development of global product platforms |
| title_sub | design and development of global product platforms |
| topic | Produktdifferenzierung (DE-588)4126360-1 gnd Internationale Produktion (DE-588)4437841-5 gnd Produktentwicklung (DE-588)4139402-1 gnd Modulbauweise (DE-588)4125467-3 gnd |
| topic_facet | Produktdifferenzierung Internationale Produktion Produktentwicklung Modulbauweise Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016576002&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV000897085 |
| work_keys_str_mv | AT gunzenhausermartin platformconceptsforthesystemsbusinessdesignanddevelopmentofglobalproductplatforms |