Media communication: an introduction to theory and process
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [u.a.]
Palgrave Macmillan
2008
|
| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | 978-0-230-53549-7 |
| Physical Description: | XX, 452 S. graph. Darst. |
| ISBN: | 0230535496 |
Staff View
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Record in the Search Index
| _version_ | 1804137742780596224 |
|---|---|
| adam_text | Contents
List of Figures
xi
Preface to the Third Edition
xii
Acknowledgements
xix
Introduction: Studying Media
1
1
Setting the Scene: Media in Context
13
Communication, culture, power
14
Hegemony: an overview
22
Technology and the march of time
29
Public Service Broadcasting: sailing in choppy waters
32
New world dysorder
34
Context and study
35
Summary
36
2
The Language of Study
41
The language of transmission
42
Signs, codes, texts
49
Orders of signification
59
Audience: the language of reception
62
Summary
64
3
The Audience for Media: Perspectives on Use
and Response
70
Identifying the complexities of audience response to media
71
Uses and gratifications theory
73
Issues of dependency
77
The emancipatory use of media
78
Cultivation theory
80
The resistive audience
81
Significant others
86
Ethnographie
perspectives
Corporate intrusions
Resistance through appropriation
The fragmented audience and problems of measurement
Summary
Media in Society: Purpose and Performance
Propaganda, profit, power
The public service model: technology and competition
Six normative functions of media
Functioning according to roles
Principles of media performance: possibilities and
problems
Media performance and human rights
Summary
The News: Gates, Agendas and Values
The cultural orientation of news
Selecting the news: gatekeeping
Setting the agendas of news
News values
Ideology and the news
Tabloid news values
Summary
Narrative: The Media as Storytellers
Homo
narrens:
the storytelling animal
Narrative frames
Genre, codes and character
Newsworthiness, fictionworthiness
News as narrative
Summary
The Practice of Media: Pressures and Constraints
Media communication and the project of self
A framework for analysis
The dilemmas of professionalism
News management and the hazards of source
Uneven playing fields
1:
gender imbalance
Uneven playing fields
2:
ethnic imbalance
Summary
90
92
94
98
100
107
108
113
116
121
126
132
137
142
143
145
150
158
167
171
174
179
180
184
187
193
199
203
208
209
210
221
227
232
237
242
8
The Global Arena: Issues of Dominance and Control
248
Information, disinformation, mythinformation
249
Power games, public relations
255
Struggles for dominance: private sector v. public sector
259
The narrowing base of media ownership
261
Corporate power and the media
262
Limiting plurality: democratic deficits
267
Global imbalances in informational and cultural exchange
270
Summary
274
9
Network Communication: Visions and Realities
280
Cybervisions
1:
dreams of freedom
281
Cybervisions
2:
the Net as agent of change
285
Realities
1:
the corporate embrace
287
Realities
2:
shadow of the Panopticon
-
the Net is
watching you
293
Self, other and reality in cyberspace
299
Summary
307
10
Research as Exploration and Development
313
Engaging the truth: research perspectives
314
Approaches to research
1:
content analysis
317
Approaches to research
2:
ethnography
319
Approaches to research
3:
focus groups
326
The recognition of pleasure
333
Researching audience use of media technology
334
The Internet as a research tool
337
Researching network communication
341
Segmentation: the marketplace approach
344
Convergence of research approaches
347
Research as authentication: the picture that didn t lie
349
Summary
351
11
21st Century Perspectives
359
Power: pacts, profits, patriotism
360
The retreat from regulation
366
Audience: deconvergence
369
The media environment: global warnings
372
De-Westernizing media studies
376
Practitioners and public: resistance through coalition
378
The global responsibilities of media communication
381
Summary
383
Concluding Remarks
390
Appendix
1:
A Brief ABC of Perceived Media Effects
392
Appendix
2:
Screen Violence as Influence and Commodity:
An Ongoing Debate
395
Bibliography
409
Glossary
420
Index
438
|
| adam_txt |
Contents
List of Figures
xi
Preface to the Third Edition
xii
Acknowledgements
xix
Introduction: Studying Media
1
1
Setting the Scene: Media in Context
13
Communication, culture, power
14
Hegemony: an overview
22
Technology and the march of time
29
Public Service Broadcasting: sailing in choppy waters
32
New world 'dysorder'
34
Context and study
35
Summary
36
2
The Language of Study
41
The language of transmission
42
Signs, codes, texts
49
Orders of signification
59
Audience: the language of reception
62
Summary
64
3
The Audience for Media: Perspectives on Use
and Response
70
Identifying the complexities of audience response to media
71
Uses and gratifications theory
73
Issues of dependency
77
The emancipatory use of media
78
Cultivation theory
80
The resistive audience
81
Significant others
86
Ethnographie
perspectives
Corporate intrusions
Resistance through appropriation
The fragmented audience and problems of measurement
Summary
Media in Society: Purpose and Performance
Propaganda, profit, power
The public service model: technology and competition
Six normative functions of media
Functioning according to roles
Principles of media performance: possibilities and
problems
Media performance and human rights
Summary
The News: Gates, Agendas and Values
The cultural orientation of news
Selecting the news: gatekeeping
Setting the agendas of news
News values
Ideology and the news
Tabloid news values
Summary
Narrative: The Media as Storytellers
Homo
narrens:
the storytelling animal
Narrative frames
Genre, codes and character
Newsworthiness, fictionworthiness
News as narrative
Summary
The Practice of Media: Pressures and Constraints
Media communication and the 'project of self'
A framework for analysis
The dilemmas of professionalism
News management and the hazards of source
Uneven playing fields
1:
gender imbalance
Uneven playing fields
2:
ethnic imbalance
Summary
90
92
94
98
100
107
108
113
116
121
126
132
137
142
143
145
150
158
167
171
174
179
180
184
187
193
199
203
208
209
210
221
227
232
237
242
8
The Global Arena: Issues of Dominance and Control
248
Information, disinformation, 'mythinformation'
249
Power games, public relations
255
Struggles for dominance: private sector v. public sector
259
The narrowing base of media ownership
261
Corporate power and the media
262
Limiting plurality: 'democratic deficits'
267
Global imbalances in informational and cultural exchange
270
Summary
274
9
Network Communication: Visions and Realities
280
Cybervisions
1:
dreams of freedom
281
Cybervisions
2:
the Net as agent of change
285
Realities
1:
the corporate embrace
287
Realities
2:
shadow of the Panopticon
-
the Net is
watching you
293
Self, other and 'reality' in cyberspace
299
Summary
307
10
Research as Exploration and Development
313
Engaging the truth: research perspectives
314
Approaches to research
1:
content analysis
317
Approaches to research
2:
ethnography
319
Approaches to research
3:
focus groups
326
The recognition of pleasure
333
Researching audience use of media technology
334
The Internet as a research tool
337
Researching network communication
341
Segmentation: the marketplace approach
344
Convergence of research approaches
347
Research as authentication: the picture that didn't lie
349
Summary
351
11
21st Century Perspectives
359
Power: pacts, profits, patriotism
360
The retreat from regulation
366
Audience: deconvergence
369
The media environment: global warnings
372
De-Westernizing media studies
376
Practitioners and public: resistance through coalition
378
The global responsibilities of media communication
381
Summary
383
Concluding Remarks
390
Appendix
1:
A Brief ABC of Perceived Media Effects
392
Appendix
2:
Screen Violence as Influence and Commodity:
An Ongoing Debate
395
Bibliography
409
Glossary
420
Index
438 |
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| spelling | Watson, James 1936-2015 Verfasser (DE-588)121943097 aut Media communication an introduction to theory and process James Watson 3. ed. Basingstoke [u.a.] Palgrave Macmillan 2008 XX, 452 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 978-0-230-53549-7 Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Massenmedien (DE-588)4037877-9 s DE-604 Medien (DE-588)4169187-8 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016557056&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Watson, James 1936-2015 Media communication an introduction to theory and process Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Kommunikation (DE-588)4031883-7 gnd Medien (DE-588)4169187-8 gnd |
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| title | Media communication an introduction to theory and process |
| title_auth | Media communication an introduction to theory and process |
| title_exact_search | Media communication an introduction to theory and process |
| title_exact_search_txtP | Media communication an introduction to theory and process |
| title_full | Media communication an introduction to theory and process James Watson |
| title_fullStr | Media communication an introduction to theory and process James Watson |
| title_full_unstemmed | Media communication an introduction to theory and process James Watson |
| title_short | Media communication |
| title_sort | media communication an introduction to theory and process |
| title_sub | an introduction to theory and process |
| topic | Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Kommunikation (DE-588)4031883-7 gnd Medien (DE-588)4169187-8 gnd |
| topic_facet | Massenmedien Mass media Kommunikation Medien Einführung |
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