Beyond the core: expand your market without abandoning your roots
Saved in:
Bibliographic Details
Main Author: Zook, Chris 1951- (Author)
Format: Book
Language:English
Published: Boston Harvard Business School Pub. c2004
Subjects:
Online Access:Inhaltsverzeichnis
Item Description:Includes bibliographical references and index
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies
Physical Description:xv, 214 p. ill. 24 cm

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Indexes