The complete MBA for dummies: [the latest on entrepreneurship, sales, and today's top trends ; thoroughly revised! Your guide to understanding the basics of an MBA ; a reference for the rest of us! ; Free eTips at dummies.com]

This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for...

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Bibliographische Detailangaben
1. Verfasser: Allen, Kathleen R. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, NJ Wiley 2008
Ausgabe:2. ed.
Schriftenreihe:For dummies
Schlagworte:
Zusammenfassung:This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.
Beschreibung:Previous ed.: Foster City, Calif.: IDG, 2000. - Includes index
The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff
Beschreibung:XVIII, 414 S. Ill. 24 cm
ISBN:9780470194294
0470194294

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