Schultz, D. E. (1998). Sales promotion essentials: The 10 basic sales promotion techniques ... and how to use them (3rd ed.). NTC Business Books.
Chicago-Zitierstil (17. Ausg.)Schultz, Don E. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques ... and How to Use Them. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1998.
MLA-Zitierstil (9. Ausg.)Schultz, Don E. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques ... and How to Use Them. 3rd ed. NTC Business Books, 1998.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.