Cravens, D. W., Lamb, C. W., & Crittenden, V. L. (2002). Instructor's Manual to accompany Strategic marketing management cases (7. ed.). McGraw-Hill Irwin.
Chicago Style (17th ed.) CitationCravens, David W., Charles W. Lamb, and Victoria L. Crittenden. Instructor's Manual to Accompany Strategic Marketing Management Cases. 7. ed. Boston [u.a.]: McGraw-Hill Irwin, 2002.
MLA (9th ed.) CitationCravens, David W., et al. Instructor's Manual to Accompany Strategic Marketing Management Cases. 7. ed. McGraw-Hill Irwin, 2002.
Warning: These citations may not always be 100% accurate.