Preparing effective business plans: an entrepreneurial approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2009
|
| Edition: | Internat. ed. |
| Series: | Prentice Hall entrepreneurship series
Ireland Morris entrepreneurship series |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | XVII, 265 S. graph. Darst. |
| ISBN: | 0137145845 9780137145843 |
Staff View
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| 300 | |a XVII, 265 S. |b graph. Darst. | ||
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Record in the Search Index
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|---|---|
| adam_text | PREPARING EFFECTIVE USINESS PLANS AN ENTREPRENEURIAL APPROACH BRUCE R.
BARRINGER, PH.D. DEPARTMENT OF MANAGEMENT UNIVERSITY OF CENTRAL FLORIDA
PEARSON EDUCATION INTERNATIONAL CONTENTS PREFACE XIII ABOUT THE AUTHOR
XVII PART I STARTING THE PROCESS 1 CHAPTER 1 WHY PLAN? 1 INTRODUCTION 1
REASONS FOR WRITING A BUSINESS PLAN 2 WHO READS THE BUSINESS PLAN AND
WHAT ARE THEY LOOKING FOR? 6 GUIDELINES FOR WRITING A BUSINESS PLAN 8
TYPES OF BUSINESSES 13 THE PLAN FOR THE BOOK 14 CHAPTER SUMMARY 17
REVIEW QUESTIONS 18 APPLICATION QUESTIONS 19 ENDNOTES 20 PART II WHAT TO
DO BEFORE THE BUSINESS PLAN IS WRITTEN 21 CHAPTER 2 DEVELOPING AND
SCREENING BUSINESS IDEAS 21 INTRODUCTION 21 THREE MOST COMMON SOURCES OF
NEW BUSINESS IDEAS 22 CHANGING ENVIRONMENTAL TRENDS 23 TECHNOLOGICAL
ADVANCES 26 POLITICAL ACTION AND REGULATORY CHANGES 26 UNSOLVED PROBLEMS
27 GAPS IN THE MARKETPLACE 28 TECHNIQUES FOR GENERATING IDEAS 32
BRAINSTORMING 32 FOCUS GROUPS 33 LIBRARY AND INTERNET RESEARCH 34 FIRST
SCREEN 35 PART 1: STRENGTH OF THE BUSINESS IDEA 36 * VII * VIII CONTENTS
PART 2: INDUSTRY-RELATED ISSUES 37 PART 3: MARKET- AND CUSTOMER-RELATED
ISSUES 38 PART 4: FOUNDER- (OR FOUNDERS-) RELATED ISSUES 39 PART 5:
FINANCIAL ISSUES 40 CHAPTER SUMMARY 41 REVIEW QUESTIONS 42 APPLICATION
QUESTIONS 42 ENDNOTES 43 APPENDIX 2.1 FIRST SCREEN 44 APPENDIX 2.2
INTERNET RESOURCE TABLE 48 CHAPTER 3 FEASIBILITY ANALYSIS 53
INTRODUCTION 53 TEMPLATE FOR COMPLETING A FEASIBILITY ANALYSIS 54
PRODUCT/SERVICE FEASIBILITY 56 INDUSTRY/TARGET MARKET FEASIBILITY
ANALYSIS 60 ORGANIZATIONAL FEASIBILITY ANALYSIS 63 FINANCIAL FEASIBILITY
ANALYSIS 65 CHAPTER SUMMARY 67 REVIEW QUESTIONS 68 APPLICATION QUESTIONS
68 ENDNOTES 69 APPENDIX 3.1 FULL FEASIBILITY ANALYSIS 70 PART III
PREPARING A BUSINESS PLAN 81 -7 CHAPTER 4 INTRODUCTORY MATERIAL,
EXECUTIVE SUMMARY, AND DESCRIPTION OF THE BUSINESS 81 INTRODUCTION 81
COVER PAGE AND TABLE OF CONTENTS 82 COVER PAGE 82 TABLE OF CONTENTS 83
EXECUTIVE SUMMARY 83 FORMAT 83 CONTENT 87 COMPANY DESCRIPTION 88 COMPANY
HISTORY 91 MISSION STATEMENT 92 PRODUCTS AND SERVICES 93 CURRENT STATUS
94 LEGAL STATUS AND OWNERSHIP 95 CONTENTS IX SELECTING THE NAME FOR A
BUSINESS 96 PRIMARY CONSIDERATION IN NAMING A BUSINESS 96 LEGAL ISSUES
97 CHAPTER SUMMARY 98 REVIEW QUESTIONS 98 APPLICATION QUESTIONS 99
ENDNOTES 100 CHAPTER 5 INDUSTRY ANALYSIS 101 INTRODUCTION 101 INDUSTRY
DEFINITION 103 INDUSTRY SIZE, GROWTH RATE, AND SALES PROJECTIONS 104
INDUSTRY SIZE 105 INDUSTRY GROWTH RATE 107 INDUSTRY SALES PROJECTIONS
109 INDUSTRY CHARACTERISTICS 109 INDUSTRY STRUCTURE 109 NATURE OF
PARTICIPANTS 113 RATIOS 114 KEY SUCCESS FACTORS 114 INDUSTRY TRENDS 115
ENVIRONMENTAL TRENDS 116 BUSINESS TRENDS 118 LONG-TERM PROSPECTS 118 HOW
THE INDUSTRY ANALYSIS AFFECTS AND IS AFFECTED BY OTHER SECTIONS OF THE
PLAN 119 CHAPTER SUMMARY 120 REVIEW QUESTIONS 120 APPLICATION QUESTIONS
121 ENDNOTES 122 CHAPTER 6 MARKET ANALYSIS 123 INTRODUCTION 123 MARKET
SEGMENTATION AND TARGET MARKET SELECTION 124 MARKET SEGMENTATION 127
SELECTING A TARGET MARKET 128 TARGET MARKET SIZE AND TRENDS 129 BUYER
BEHAVIOR 133 COMPETITOR ANALYSIS 134 IDENTIFICATION OF DIRECT, INDIRECT,
AND FUTURE COMPETITORS 134 COMPETITIVE ANALYSIS GRID 138 X CONTENTS
ESTIMATE OF ANNUAL SALES AND MARKET SHARE 138 CHAPTER SUMMARY 142 REVIEW
QUESTIONS 143 APPLICATION QUESTIONS 144 ENDNOTES 144 CHAPTER 7 MARKETING
PLAN 145 INTRODUCTION 145 OVERALL MARKETING STRATEGY 148 POSITIONING
STRATEGY 149 POINTS OF DIFFERENTIATION 149 PRICING STRATEGY 150 T
COST-BASED PRICING VS. VALUE-BASED PRICING 151 OTHER PRICING-RELATED
ISSUES 152 SALES PROCESS AND PROMOTIONS MIX 155 SALES PROCESS 156
PROMOTIONS MIX 156 DISTRIBUTION AND SALES 159 DISTRIBUTION AND SALES
ALTERNATIVES 160 SALES STRATEGY AND RELATED ISSUES 161 CHAPTER SUMMARY
162 REVIEW QUESTIONS 163 APPLICATION QUESTIONS 163 ENDNOTES 164 CHAPTER
8 MANAGEMENT TEAM AND COMPANY STRUCTURE 165 INTRODUCTION 165 MANAGEMENT
TEAM 167 MANAGEMENT TEAM PERSONNEL 170 MANAGEMENT TEAM OWNERSHIP AND
COMPENSATION 171 COMMON MISTAKES TO AVOID 171 BOARD OF DIRECTORS 173
PROVIDE GUIDANCE 174 LEND LEGITIMACY 174 BOARD OF ADVISORS 176 OTHER
PROFESSIONALS 178 COMPANY STRUCTURE 180 CHAPTER SUMMARY 181 REVIEW
QUESTIONS 182 APPLICATION QUESTIONS 182 ENDNOTES 183 CONTENTS XI CHAPTER
9 OPERATIONS PLAN AND PRODUCT (OR SERVICE) DEVELOPMENT PLAN 185
INTRODUCTION 185 OPERATIONS PLAN 186 OPERATIONS MODEL AND PROCEDURE 189
BUSINESS LOCATION 192 FACILITIES AND EQUIPMENT 194 OPERATIONS STRATEGY
AND PLANS 196 PRODUCT (OR SERVICE) DEVELOPMENT PLAN 197 DEVELOPMENT
STATUS AND TASKS 197 CHALLENGES AND RISKS 201 COSTS 202 INTELLECTUAL
PROPERTY 203 CHAPTER SUMMARY 205 REVIEW QUESTIONS 206 APPLICATION
QUESTIONS 206 ENDNOTES 207 CHAPTER 10 FINANCIAL PROJECTIONS 209
INTRODUCTION 209 SOURCE AND USE OF FUNDS STATEMENT 210 ASSUMPTIONS SHEET
212 PRO FORMA FINANCIAL STATEMENTS 213 PRO FORMA INCOME STATEMENT 214
BALANCE SHEET 219 CASH FLOW 222 RATIO ANALYSIS 231 CHAPTER SUMMARY 232
REVIEW QUESTIONS 233 APPLICATION QUESTIONS 233 ENDNOTES 234 PART IV
PRESENTING THE BUSINESS PLAN 235 CHAPTER 11 PRESENTING THE PLAN WITH
CONFIDENCE 235 INTRODUCTION 235 PREPARING FOR AND DELIVERING AN
EFFECTIVE BUSINESS PLAN PRESENTATION 236 PREPARING FOR THE PRESENTATION
236 DELIVERING AN EFFECTIVE PRESENTATION 238 XII CONTENTS PREPARING THE
CONTENT OF AN EFFECTIVE BUSINESS PLAN PRESENTATION 239 SAMPLE BUSINESS
PLAN PRESENTATION 240 CHAPTER SUMMARY 253 REVIEW QUESTIONS 254
APPLICATION QUESTIONS 255 ENDNOTES 255 NAME INDEX 257 SUBJECT INDEX 259
|
| adam_txt |
PREPARING EFFECTIVE USINESS PLANS AN ENTREPRENEURIAL APPROACH BRUCE R.
BARRINGER, PH.D. DEPARTMENT OF MANAGEMENT UNIVERSITY OF CENTRAL FLORIDA
PEARSON EDUCATION INTERNATIONAL CONTENTS PREFACE XIII ABOUT THE AUTHOR
XVII PART I STARTING THE PROCESS 1 CHAPTER 1 WHY PLAN? 1 INTRODUCTION 1
REASONS FOR WRITING A BUSINESS PLAN 2 WHO READS THE BUSINESS PLAN AND
WHAT ARE THEY LOOKING FOR? 6 GUIDELINES FOR WRITING A BUSINESS PLAN 8
TYPES OF BUSINESSES 13 THE PLAN FOR THE BOOK 14 CHAPTER SUMMARY 17
REVIEW QUESTIONS 18 APPLICATION QUESTIONS 19 ENDNOTES 20 PART II WHAT TO
DO BEFORE THE BUSINESS PLAN IS WRITTEN 21 CHAPTER 2 DEVELOPING AND
SCREENING BUSINESS IDEAS 21 INTRODUCTION 21 THREE MOST COMMON SOURCES OF
NEW BUSINESS IDEAS 22 CHANGING ENVIRONMENTAL TRENDS 23 TECHNOLOGICAL
ADVANCES 26 POLITICAL ACTION AND REGULATORY CHANGES 26 UNSOLVED PROBLEMS
27 GAPS IN THE MARKETPLACE 28 TECHNIQUES FOR GENERATING IDEAS 32
BRAINSTORMING 32 FOCUS GROUPS 33 LIBRARY AND INTERNET RESEARCH 34 FIRST
SCREEN 35 PART 1: STRENGTH OF THE BUSINESS IDEA 36 * VII * VIII CONTENTS
PART 2: INDUSTRY-RELATED ISSUES 37 PART 3: MARKET- AND CUSTOMER-RELATED
ISSUES 38 PART 4: FOUNDER- (OR FOUNDERS-) RELATED ISSUES 39 PART 5:
FINANCIAL ISSUES 40 CHAPTER SUMMARY 41 REVIEW QUESTIONS 42 APPLICATION
QUESTIONS 42 ENDNOTES 43 APPENDIX 2.1 FIRST SCREEN 44 APPENDIX 2.2
INTERNET RESOURCE TABLE 48 CHAPTER 3 FEASIBILITY ANALYSIS 53
INTRODUCTION 53 TEMPLATE FOR COMPLETING A FEASIBILITY ANALYSIS 54
PRODUCT/SERVICE FEASIBILITY 56 INDUSTRY/TARGET MARKET FEASIBILITY
ANALYSIS 60 ORGANIZATIONAL FEASIBILITY ANALYSIS 63 FINANCIAL FEASIBILITY
ANALYSIS 65 CHAPTER SUMMARY 67 REVIEW QUESTIONS 68 APPLICATION QUESTIONS
68 ENDNOTES 69 APPENDIX 3.1 FULL FEASIBILITY ANALYSIS 70 PART III
PREPARING A BUSINESS PLAN 81 -7 CHAPTER 4 INTRODUCTORY MATERIAL,
EXECUTIVE SUMMARY, AND DESCRIPTION OF THE BUSINESS 81 INTRODUCTION 81
COVER PAGE AND TABLE OF CONTENTS 82 COVER PAGE 82 TABLE OF CONTENTS 83
EXECUTIVE SUMMARY 83 FORMAT 83 CONTENT 87 COMPANY DESCRIPTION 88 COMPANY
HISTORY 91 MISSION STATEMENT 92 PRODUCTS AND SERVICES 93 CURRENT STATUS
94 LEGAL STATUS AND OWNERSHIP 95 CONTENTS IX SELECTING THE NAME FOR A
BUSINESS 96 PRIMARY CONSIDERATION IN NAMING A BUSINESS 96 LEGAL ISSUES
97 CHAPTER SUMMARY 98 REVIEW QUESTIONS 98 APPLICATION QUESTIONS 99
ENDNOTES 100 CHAPTER 5 INDUSTRY ANALYSIS 101 INTRODUCTION 101 INDUSTRY
DEFINITION 103 INDUSTRY SIZE, GROWTH RATE, AND SALES PROJECTIONS 104
INDUSTRY SIZE 105 INDUSTRY GROWTH RATE 107 INDUSTRY SALES PROJECTIONS
109 INDUSTRY CHARACTERISTICS 109 INDUSTRY STRUCTURE 109 NATURE OF
PARTICIPANTS 113 RATIOS 114 KEY SUCCESS FACTORS 114 INDUSTRY TRENDS 115
ENVIRONMENTAL TRENDS 116 BUSINESS TRENDS 118 LONG-TERM PROSPECTS 118 HOW
THE INDUSTRY ANALYSIS AFFECTS AND IS AFFECTED BY OTHER SECTIONS OF THE
PLAN 119 CHAPTER SUMMARY 120 REVIEW QUESTIONS 120 APPLICATION QUESTIONS
121 ENDNOTES 122 CHAPTER 6 MARKET ANALYSIS 123 INTRODUCTION 123 MARKET
SEGMENTATION AND TARGET MARKET SELECTION 124 MARKET SEGMENTATION 127
SELECTING A TARGET MARKET 128 TARGET MARKET SIZE AND TRENDS 129 BUYER
BEHAVIOR 133 COMPETITOR ANALYSIS 134 IDENTIFICATION OF DIRECT, INDIRECT,
AND FUTURE COMPETITORS 134 COMPETITIVE ANALYSIS GRID 138 X CONTENTS
ESTIMATE OF ANNUAL SALES AND MARKET SHARE 138 CHAPTER SUMMARY 142 REVIEW
QUESTIONS 143 APPLICATION QUESTIONS 144 ENDNOTES 144 CHAPTER 7 MARKETING
PLAN 145 INTRODUCTION 145 OVERALL MARKETING STRATEGY 148 POSITIONING
STRATEGY 149 POINTS OF DIFFERENTIATION 149 PRICING STRATEGY 150 T
COST-BASED PRICING VS. VALUE-BASED PRICING 151 OTHER PRICING-RELATED
ISSUES 152 SALES PROCESS AND PROMOTIONS MIX 155 SALES PROCESS 156
PROMOTIONS MIX 156 DISTRIBUTION AND SALES 159 DISTRIBUTION AND SALES
ALTERNATIVES 160 SALES STRATEGY AND RELATED ISSUES 161 CHAPTER SUMMARY
162 REVIEW QUESTIONS 163 APPLICATION QUESTIONS 163 ENDNOTES 164 CHAPTER
8 MANAGEMENT TEAM AND COMPANY STRUCTURE 165 INTRODUCTION 165 MANAGEMENT
TEAM 167 MANAGEMENT TEAM PERSONNEL 170 MANAGEMENT TEAM OWNERSHIP AND
COMPENSATION 171 COMMON MISTAKES TO AVOID 171 BOARD OF DIRECTORS 173
PROVIDE GUIDANCE 174 LEND LEGITIMACY 174 BOARD OF ADVISORS 176 OTHER
PROFESSIONALS 178 COMPANY STRUCTURE 180 CHAPTER SUMMARY 181 REVIEW
QUESTIONS 182 APPLICATION QUESTIONS 182 ENDNOTES 183 CONTENTS XI CHAPTER
9 OPERATIONS PLAN AND PRODUCT (OR SERVICE) DEVELOPMENT PLAN 185
INTRODUCTION 185 OPERATIONS PLAN 186 OPERATIONS MODEL AND PROCEDURE 189
BUSINESS LOCATION 192 FACILITIES AND EQUIPMENT 194 OPERATIONS STRATEGY
AND PLANS 196 PRODUCT (OR SERVICE) DEVELOPMENT PLAN 197 DEVELOPMENT
STATUS AND TASKS 197 CHALLENGES AND RISKS 201 COSTS 202 INTELLECTUAL
PROPERTY 203 CHAPTER SUMMARY 205 REVIEW QUESTIONS 206 APPLICATION
QUESTIONS 206 ENDNOTES 207 CHAPTER 10 FINANCIAL PROJECTIONS 209
INTRODUCTION 209 SOURCE AND USE OF FUNDS STATEMENT 210 ASSUMPTIONS SHEET
212 PRO FORMA FINANCIAL STATEMENTS 213 PRO FORMA INCOME STATEMENT 214
BALANCE SHEET 219 CASH FLOW 222 RATIO ANALYSIS 231 CHAPTER SUMMARY 232
REVIEW QUESTIONS 233 APPLICATION QUESTIONS 233 ENDNOTES 234 PART IV
PRESENTING THE BUSINESS PLAN 235 CHAPTER 11 PRESENTING THE PLAN WITH
CONFIDENCE 235 INTRODUCTION 235 PREPARING FOR AND DELIVERING AN
EFFECTIVE BUSINESS PLAN PRESENTATION 236 PREPARING FOR THE PRESENTATION
236 DELIVERING AN EFFECTIVE PRESENTATION 238 XII CONTENTS PREPARING THE
CONTENT OF AN EFFECTIVE BUSINESS PLAN PRESENTATION 239 SAMPLE BUSINESS
PLAN PRESENTATION 240 CHAPTER SUMMARY 253 REVIEW QUESTIONS 254
APPLICATION QUESTIONS 255 ENDNOTES 255 NAME INDEX 257 SUBJECT INDEX 259 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV023300479 |
| illustrated | Illustrated |
| index_date | 2024-07-02T20:46:26Z |
| indexdate | 2024-07-09T21:15:19Z |
| institution | BVB |
| isbn | 0137145845 9780137145843 |
| language | English |
| lccn | 2007047120 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016484943 |
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| owner | DE-703 DE-634 DE-11 DE-573 |
| owner_facet | DE-703 DE-634 DE-11 DE-573 |
| physical | XVII, 265 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | Pearson Prentice Hall |
| record_format | marc |
| series2 | Prentice Hall entrepreneurship series Ireland Morris entrepreneurship series |
| spelling | Barringer, Bruce R. Verfasser (DE-588)171545699 aut Preparing effective business plans an entrepreneurial approach Bruce R. Barringer Internat. ed. Upper Saddle River, N.J. Pearson Prentice Hall 2009 XVII, 265 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice Hall entrepreneurship series Ireland Morris entrepreneurship series Includes index. Business planning Entrepreneurship New business enterprises Planning Small business Planning Geschäftsplan (DE-588)4156961-1 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Geschäftsplan (DE-588)4156961-1 s Entrepreneurship (DE-588)7588126-3 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016484943&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barringer, Bruce R. Preparing effective business plans an entrepreneurial approach Business planning Entrepreneurship New business enterprises Planning Small business Planning Geschäftsplan (DE-588)4156961-1 gnd Strategische Planung (DE-588)4309237-8 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)4156961-1 (DE-588)4309237-8 (DE-588)7588126-3 |
| title | Preparing effective business plans an entrepreneurial approach |
| title_auth | Preparing effective business plans an entrepreneurial approach |
| title_exact_search | Preparing effective business plans an entrepreneurial approach |
| title_exact_search_txtP | Preparing effective business plans an entrepreneurial approach |
| title_full | Preparing effective business plans an entrepreneurial approach Bruce R. Barringer |
| title_fullStr | Preparing effective business plans an entrepreneurial approach Bruce R. Barringer |
| title_full_unstemmed | Preparing effective business plans an entrepreneurial approach Bruce R. Barringer |
| title_short | Preparing effective business plans |
| title_sort | preparing effective business plans an entrepreneurial approach |
| title_sub | an entrepreneurial approach |
| topic | Business planning Entrepreneurship New business enterprises Planning Small business Planning Geschäftsplan (DE-588)4156961-1 gnd Strategische Planung (DE-588)4309237-8 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Business planning Entrepreneurship New business enterprises Planning Small business Planning Geschäftsplan Strategische Planung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016484943&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT barringerbrucer preparingeffectivebusinessplansanentrepreneurialapproach |