E-commerce in regional small to medium enterprises:

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: MacGregor, Robert C. 1951- (VerfasserIn), Vrazalic, Lejla (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hershey, Pa. [u.a.] IGI Publ. 2007
Schlagworte:
Online-Zugang:Inhaltsverzeichnis
Zusammenfassung:"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Beschreibung:XIX, 407 S.
ISBN:9781599041230

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis