APA (7th ed.) Citation

Cooper, R. G. (2008). Winning at new products: Accelerating the process from idea to launch (3. ed., [Nachdr.].). Basic books.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 3. ed., [Nachdr.]. New York: Basic books, 2008.

MLA (9th ed.) Citation

Cooper, Robert G. Winning at New Products: Accelerating the Process from Idea to Launch. 3. ed., [Nachdr.]. Basic books, 2008.