APA-Zitierstil (7. Ausg.)

(2008). Services marketing: Integrating customer focus across the firm (1. Europ. ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Services Marketing: Integrating Customer Focus Across the Firm. 1. Europ. ed. London [u.a.]: McGraw-Hill, 2008.

MLA-Zitierstil (9. Ausg.)

Services Marketing: Integrating Customer Focus Across the Firm. 1. Europ. ed. McGraw-Hill, 2008.