Holdings: Service management and marketing

Service management and marketing: customer management in service competition

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Bibliographic Details
Main Author:	Grönroos, Christian (Author)
Format:	Book
Language:	English
Published:	Chichester [u.a.] Wiley 2007
Edition:	3. ed., reprint.
Subjects:	Customer services Service industries > Marketing Management Marketing Dienstleistungsbetrieb Dienstleistung Kundenmanagement Marketingmanagement Beziehungsmanagement
Item Description:	Literaturangaben
Physical Description:	X, 483 S. Ill., graph. Darst.
ISBN:	9780470028629

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MARC


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Record in the Search Index

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callnumber-subject	HD - Industries, Land Use, Labor
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ctrlnum	(OCoLC)71350570 (DE-599)BVBBV023288538
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	3. ed., reprint.
format	Book
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illustrated	Illustrated
index_date	2024-07-02T20:42:25Z
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institution	BVB
isbn	9780470028629
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016473199
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owner	DE-M347 DE-355 DE-BY-UBR DE-N2 DE-1047
owner_facet	DE-M347 DE-355 DE-BY-UBR DE-N2 DE-1047
physical	X, 483 S. Ill., graph. Darst.
publishDate	2007
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publisher	Wiley
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spelling	Grönroos, Christian Verfasser aut Service management and marketing customer management in service competition Christian Grönroos 3. ed., reprint. Chichester [u.a.] Wiley 2007 X, 483 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Customer services Service industries Marketing Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingmanagement (DE-588)4168907-0 s DE-604 Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Management (DE-588)4037278-9 s 1\p DE-604 Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 2\p DE-604 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Grönroos, Christian Service management and marketing customer management in service competition Customer services Service industries Marketing Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4012181-1 (DE-588)4012178-1 (DE-588)4236865-0 (DE-588)4168907-0 (DE-588)4326109-7
title	Service management and marketing customer management in service competition
title_auth	Service management and marketing customer management in service competition
title_exact_search	Service management and marketing customer management in service competition
title_exact_search_txtP	Service management and marketing customer management in service competition
title_full	Service management and marketing customer management in service competition Christian Grönroos
title_fullStr	Service management and marketing customer management in service competition Christian Grönroos
title_full_unstemmed	Service management and marketing customer management in service competition Christian Grönroos
title_short	Service management and marketing
title_sort	service management and marketing customer management in service competition
title_sub	customer management in service competition
topic	Customer services Service industries Marketing Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd
topic_facet	Customer services Service industries Marketing Management Marketing Dienstleistungsbetrieb Dienstleistung Kundenmanagement Marketingmanagement Beziehungsmanagement
work_keys_str_mv	AT gronrooschristian servicemanagementandmarketingcustomermanagementinservicecompetition

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