Creating your library brand: communicating your relevance and value to your patrons
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
American Library Assoc.
2008
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | XIII, 124 S. graph. Darst. |
| ISBN: | 9780838909621 0838909620 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Preface vii
How to Use This Book xi
1 Defining Marketing and Branding 1
2 Why Brand? 11
3 Who Should Be Involved in Branding? 16
4 The Ideal Brand 25
5 The Brand Audit 31
6 The Story: Defining Your Message 38
7 The Visuals: Attention-Grabbing Support for Your Message 50
8 Brand Standards, Brand Advocates, and Marketing 59
9 How to Work with Outside Help 65
10 Evaluating Your Brand: Short-Term and Long-Term 75
11 Maintaining Your Brand 81
12 Blogs and Brands 87
13 Common Pitfalls and False Assumptions 93
Appendix A Case Studies 99
Appendix B Words to Describe Your Library
and What Makes It Unique 111
Glossary 113
Acknowledgments 117
Index 119
|
| adam_txt |
Contents
Preface vii
How to Use This Book xi
1 Defining Marketing and Branding 1
2 Why Brand? 11
3 Who Should Be Involved in Branding? 16
4 The Ideal Brand 25
5 The Brand Audit 31
6 The Story: Defining Your Message 38
7 The Visuals: Attention-Grabbing Support for Your Message 50
8 Brand Standards, Brand Advocates, and Marketing 59
9 How to Work with Outside Help 65
10 Evaluating Your Brand: Short-Term and Long-Term 75
11 Maintaining Your Brand 81
12 Blogs and Brands 87
13 Common Pitfalls and False Assumptions 93
Appendix A Case Studies 99
Appendix B Words to Describe Your Library
and What Makes It Unique 111
Glossary 113
Acknowledgments 117
Index 119 |
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| index_date | 2024-07-02T20:41:13Z |
| indexdate | 2024-07-09T21:14:57Z |
| institution | BVB |
| isbn | 9780838909621 0838909620 |
| language | English |
| lccn | 2008000983 |
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| physical | XIII, 124 S. graph. Darst. |
| publishDate | 2008 |
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| publisher | American Library Assoc. |
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| spelling | Doucett, Elisabeth Verfasser aut Creating your library brand communicating your relevance and value to your patrons Elisabeth Doucett Chicago American Library Assoc. 2008 XIII, 124 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index. Libraries Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016469611&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Doucett, Elisabeth Creating your library brand communicating your relevance and value to your patrons Libraries Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006439-6 |
| title | Creating your library brand communicating your relevance and value to your patrons |
| title_auth | Creating your library brand communicating your relevance and value to your patrons |
| title_exact_search | Creating your library brand communicating your relevance and value to your patrons |
| title_exact_search_txtP | Creating your library brand communicating your relevance and value to your patrons |
| title_full | Creating your library brand communicating your relevance and value to your patrons Elisabeth Doucett |
| title_fullStr | Creating your library brand communicating your relevance and value to your patrons Elisabeth Doucett |
| title_full_unstemmed | Creating your library brand communicating your relevance and value to your patrons Elisabeth Doucett |
| title_short | Creating your library brand |
| title_sort | creating your library brand communicating your relevance and value to your patrons |
| title_sub | communicating your relevance and value to your patrons |
| topic | Libraries Marketing Branding (Marketing) Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| topic_facet | Libraries Marketing Branding (Marketing) Marketing Bibliothek |
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