Connecting with your customers: [Inspire customer loyality ; gather the right data ; reach target markets]
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business School Press
c2006
|
| Series: | The results-driven manager series
|
| Subjects: | |
| Online Access: | Table of contents only Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references |
| Physical Description: | vii, 178 p. 22 cm |
| ISBN: | 1422103234 |
Staff View
MARC
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| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Success in business | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Introduction 1
Understanding Customers Needs
Tuning In to Yout Customers 21
Kristen B. Donahue
Let the Customer Make the Case 31
Cerald BersteH and Denise Nitterhouse
How Best Buy s Executives Learn from the
Front Lines 43
Lauren Keller Johnson
The Fourfold Path to Figuring Out What Your
Customers Really Want 51
Jim Billington
Contents
Identifying Customer Segments
Tuning In to the Voice of Your Customer 65
James Allen, Frederick F. Reichheld, and Barney Hamilton
What s the Cure for Customer Fatigue? 76
Kirsten D. Sandberg
Do You Really Know What to Do with Your
Customer Data? 85
Jean Ayers
Survey Your Customers—Electronically 93
Communicating with Customers
Zeroing In on What Customers Really Want 101
Douglas Smith
Are You Reaching Your Customers? 109
Richard Bierck
Connecting with Your Customers 116
Beyond the Carrot and the Stick: New Alternatives
for Influencing Customer Behavior 122
Frances Frei
VI
Contents
Enhancing Customer Loyalty
Do You Know How Much Your Customers Are
Really Worth to You? 133
Uta Werner
Five Questions About Customer Loyalty with
Jill Griffin 141
Five Keys to Keeping Your Best Customers 146
Jim Billington
A CTash Course in Customer Relationship
Management 158
What Customer-Centric Really Means: Seven Key
Insights 167
David Stauffer
About the Contributors 177
vii
|
| adam_txt |
Contents
Introduction 1
Understanding Customers' Needs
Tuning In to Yout Customers 21
Kristen B. Donahue
Let the Customer Make the Case 31
Cerald BersteH and Denise Nitterhouse
How Best Buy's Executives Learn from the
Front Lines 43
Lauren Keller Johnson
The Fourfold Path to Figuring Out What Your
Customers Really Want 51
Jim Billington
Contents
Identifying Customer Segments
Tuning In to the Voice of Your Customer 65
James Allen, Frederick F. Reichheld, and Barney Hamilton
What's the Cure for Customer Fatigue? 76
Kirsten D. Sandberg
Do You Really Know What to Do with Your
Customer Data? 85
Jean Ayers
Survey Your Customers—Electronically 93
Communicating with Customers
Zeroing In on What Customers Really Want 101
Douglas Smith
Are You Reaching Your Customers? 109
Richard Bierck
Connecting with Your Customers 116
Beyond the Carrot and the Stick: New Alternatives
for Influencing Customer Behavior 122
Frances Frei
VI
Contents
Enhancing Customer Loyalty
Do You Know How Much Your Customers Are
Really Worth to You? 133
Uta Werner
Five Questions About Customer Loyalty with
Jill Griffin 141
Five Keys to Keeping Your Best Customers 146
Jim Billington
A CTash Course in Customer Relationship
Management 158
What Customer-Centric Really Means: Seven Key
Insights 167
David Stauffer
About the Contributors 177
vii |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV023271002 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T20:35:56Z |
| indexdate | 2024-07-09T21:14:37Z |
| institution | BVB |
| isbn | 1422103234 |
| language | English |
| lccn | 2006007913 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016456020 |
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| physical | vii, 178 p. 22 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Harvard Business School Press |
| record_format | marc |
| series2 | The results-driven manager series |
| spelling | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] Boston, Mass. Harvard Business School Press c2006 vii, 178 p. 22 cm txt rdacontent n rdamedia nc rdacarrier The results-driven manager series Includes bibliographical references Customer relations Customer services Success in business http://www.loc.gov/catdir/toc/ecip0610/2006007913.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016456020&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] Customer relations Customer services Success in business |
| title | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] |
| title_auth | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] |
| title_exact_search | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] |
| title_exact_search_txtP | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] |
| title_full | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] |
| title_fullStr | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] |
| title_full_unstemmed | Connecting with your customers [Inspire customer loyality ; gather the right data ; reach target markets] |
| title_short | Connecting with your customers |
| title_sort | connecting with your customers inspire customer loyality gather the right data reach target markets |
| title_sub | [Inspire customer loyality ; gather the right data ; reach target markets] |
| topic | Customer relations Customer services Success in business |
| topic_facet | Customer relations Customer services Success in business |
| url | http://www.loc.gov/catdir/toc/ecip0610/2006007913.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016456020&sequence=000008&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |