Names in commerce and industry: past and present
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | German English French |
| Published: |
Berlin
Logos-Verl.
2007
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Item Description: | Beitr. teilw. dt., teilw. engl., teilw. franz. - Literaturangaben |
| Physical Description: | 433 S. Ill., graph. Darst., Kt. 24 cm |
| ISBN: | 9783832517885 |
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Record in the Search Index
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| adam_text |
NAMES IN COMMERCE AND INDUSTRY: PAST AND PRESENT EDITED BY LUDGER KREMER
AND ELKE RONNEBERGER-SIBOLD LOGOS VERLAG BERLIN 2007 M A,OYOC; IZE
CONTENTS PREFACE 9 LUDGER KREMER / ELKE RONNEBERGER-SIBOLD: NAMES IN THE
ECONOMY AND IN ECONOMIC HISTORY: AN INTRODUCTION 11 PART I: THEORETICAL
AND LEGAL PERSPECTIVES WILLY VAN LANGENDONCK: TRADE AND BRAND NAMES:
PROPER OR COMMON NOUNES? 23 BENEDICTE LAURENT: LE NOM DE MARQUE ET DE
PRODUIT, QUAND LA LINGUISTIQUE POSE AUSSI SES MARQUES 35 CHRISTIAN
WEYERS: BRAND NAME, HERKUNFTSANGABE UND FREI2EICHEN IM GREN2BEREICH
ZWISCHEN PROPRIUM UND APPELLATIVUM 45 GABRIEL-LUC BALLON: LA PROTECTION
DES NOMS CHOISIS POUR EXERCER UNE ACTIVITE ECONOMIQUE: L'APPROCHE
JURIDIQUE 61 PART II: PRODUCT NAMES WERNER BRANDL: BUY ENGLISH? CHANGES
IN GERMAN PRODUCT NAMING 87 CHRISTIAN SCHMITT: MOTIVIERTE SPRACHLICHE
ZEICHEN. ZU FORMEN UND FUNKTIONEN SPANISCHER FIRMEN- UND PRODUKTNAMEN 99
ANDREAS LOTSCHER: VON MERCEDES ZU XSARA * MODELLNAMEN FUR AUTOMOBILE IN
GEOGRAFISCH-HISTORISCHER PERSPEKTIVE 115 SERGEY GORYAEV: STYLISTIC
FEATURES OF BUSINESS NAMES IN MODERN RUSSIA 131 FIORENZA FISCHER:
PRODUKTNAMEN UND INFORMATION * CUI PRODEST NOMEN? 141 STEPHANIE HUGHES /
DIANA PHILLIPS: BRANDING HAS NEVER BEEN SO SWEET * THE CHANGING FACE OF
CONSUMER SOCIETY REFLECTED IN THE CONFECTIONERY INDUSTRY 153 6 CONTENTS
PAOLA COTTICEIXI KURRAS: DIE ENTWICKLUNG DER HYBRIDEN WORTSCHOPFUNGEN
BEI DEN ITALIENISCHEN MARKENNAMEN 167 ELKE RONNEBERGER-SIBOLD:
FREMDSPRACHLICHE ELEMENTE IN DEUTSCHEN MARKENNAMEN: EIN GESCHICHTLICHER
UBERBLICK 187 SANDRA REIMANN: MARKENNAMEN IN DER HORFUNKWERBUNG 213
ELWYS DE STEFANI: HANDELSNAMEN ALS SPRACHLICHE RESSOURCEN IN
ZEITUNGSBERICHTEN UND IM GESPRACH 233 PART III: COMPANY NAMES ANGELIKA
BERGIEN: IN SEARCH OF THE PERFECT NAME * PROTOTYPICAL AND ICONIC EFFECTS
OF LINGUISTIC PATTERNS IN COMPANY NAMES 259 JULIA KUHN: RELIGION ALS
PERSUASIVES ELEMENT IN EXTERNER UNTERNEHMENS- KOMMUNIKATION. EINE
UNTERSUCHUNG AM BEISPIEL VON MEXICO DF 273 MARCIENNE MARTIN: CHANGEMENTS
ET EVOLUTIONS DE NOMS DES COMPAGNIES MINIERES SISES EN
ABITIBI-TEMISCAMINGUE (QUEBEC) 285 PAULA SJOBLOM: FINNISH COMPANY NAMES:
STRUCTURE AND FUNCTION 297 JOSE ANTONIO SAURA RAMI / XAVTER TOMAS ARIAS:
ERGONYMY IN NORTHERN ARAGON (SPAIN) 307 HOLGER WOCHELE: HOTEL NAMES IN
ITALY AND ROMANIA * A COMPARATIVE ANALYSIS 317 PART IV: NAMES IN
ECONOMIC HISTORY MARTINA PITZ: ELEMENTS POUR UNE APPROCHE ONOMASTIQUE DU
GRAND DOMAINE CAROLINGIEN 331 ANGELO GAROVI: VON DEN LOMBARDEN ZUM
LOMBARDZINS ODER: DER EINFLUSS ITALIENISCHER KAUFLEUTE AUF DIE RECHTS-
UND WIRTSCHAFTSSPRACHE 343 CONTENTS 7 LIEVE VANGEHUCHTEN / ALMUDENA
BASANTA Y ROMERO-VALDESPINO: SURVIVANCES DANS LA LANGUE ESPAGNOLE DES
ACTIVITES ECONOMIQUE DES FLAMANDS DANS L'ESPAGNE DES SIECLES XVI-XVII
349 GERHARD KOB: VON DER KRANKENKASSE ZUR GESUNDHEITSKASSE:
RVO-KASSENNAMEN ALS SPIEGEL DER WIRTSCHAFTS- UND SOZIALGESCHICHTE 367
CHRISTA JOCHUM-GODGLUCK: DER STEINKOHLENBERGBAU UND SEINE SPUREN IN
SIEDLUNGSNAMEN DES SAARLANDES UND LOTHRINGENS 375 KATHARINA LEIBRING:
NAMES OF SWEDISH IRONWORKS * LANDMARKS OF FORGOTTEN PRODUCTION 391 LOES
H. MAAS: MICROTOPONYMS AS EVIDENCE OF INDUSTRIAL ACTIVITY IN THE
ACHTERHOEK AND IIEMERS (WITH SPECIAL REFERENCE TO DIE BRICK-YARDS AND
THE IRONWORKS) 401 CHRISTIAN ZSCHIESCHANG: OKONOMISCHE ASPEKTE DER
MIKROTOPONYMIE AN DER MITDEREN ELBE 413 LIST OF CONTRIBUTORS 431 |
| adam_txt |
NAMES IN COMMERCE AND INDUSTRY: PAST AND PRESENT EDITED BY LUDGER KREMER
AND ELKE RONNEBERGER-SIBOLD LOGOS VERLAG BERLIN 2007 M A,OYOC; IZE
CONTENTS PREFACE 9 LUDGER KREMER / ELKE RONNEBERGER-SIBOLD: NAMES IN THE
ECONOMY AND IN ECONOMIC HISTORY: AN INTRODUCTION 11 PART I: THEORETICAL
AND LEGAL PERSPECTIVES WILLY VAN LANGENDONCK: TRADE AND BRAND NAMES:
PROPER OR COMMON NOUNES? 23 BENEDICTE LAURENT: LE NOM DE MARQUE ET DE
PRODUIT, QUAND LA LINGUISTIQUE POSE AUSSI SES MARQUES 35 CHRISTIAN
WEYERS: BRAND NAME, HERKUNFTSANGABE UND FREI2EICHEN IM GREN2BEREICH
ZWISCHEN PROPRIUM UND APPELLATIVUM 45 GABRIEL-LUC BALLON: LA PROTECTION
DES NOMS CHOISIS POUR EXERCER UNE ACTIVITE ECONOMIQUE: L'APPROCHE
JURIDIQUE 61 PART II: PRODUCT NAMES WERNER BRANDL: BUY ENGLISH? CHANGES
IN GERMAN PRODUCT NAMING 87 CHRISTIAN SCHMITT: MOTIVIERTE SPRACHLICHE
ZEICHEN. ZU FORMEN UND FUNKTIONEN SPANISCHER FIRMEN- UND PRODUKTNAMEN 99
ANDREAS LOTSCHER: VON MERCEDES ZU XSARA * MODELLNAMEN FUR AUTOMOBILE IN
GEOGRAFISCH-HISTORISCHER PERSPEKTIVE 115 SERGEY GORYAEV: STYLISTIC
FEATURES OF BUSINESS NAMES IN MODERN RUSSIA 131 FIORENZA FISCHER:
PRODUKTNAMEN UND INFORMATION * CUI PRODEST NOMEN? 141 STEPHANIE HUGHES /
DIANA PHILLIPS: BRANDING HAS NEVER BEEN SO SWEET * THE CHANGING FACE OF
CONSUMER SOCIETY REFLECTED IN THE CONFECTIONERY INDUSTRY 153 6 CONTENTS
PAOLA COTTICEIXI KURRAS: DIE ENTWICKLUNG DER HYBRIDEN WORTSCHOPFUNGEN
BEI DEN ITALIENISCHEN MARKENNAMEN 167 ELKE RONNEBERGER-SIBOLD:
FREMDSPRACHLICHE ELEMENTE IN DEUTSCHEN MARKENNAMEN: EIN GESCHICHTLICHER
UBERBLICK 187 SANDRA REIMANN: MARKENNAMEN IN DER HORFUNKWERBUNG 213
ELWYS DE STEFANI: HANDELSNAMEN ALS SPRACHLICHE RESSOURCEN IN
ZEITUNGSBERICHTEN UND IM GESPRACH 233 PART III: COMPANY NAMES ANGELIKA
BERGIEN: IN SEARCH OF THE PERFECT NAME * PROTOTYPICAL AND ICONIC EFFECTS
OF LINGUISTIC PATTERNS IN COMPANY NAMES 259 JULIA KUHN: RELIGION ALS
PERSUASIVES ELEMENT IN EXTERNER UNTERNEHMENS- KOMMUNIKATION. EINE
UNTERSUCHUNG AM BEISPIEL VON MEXICO DF 273 MARCIENNE MARTIN: CHANGEMENTS
ET EVOLUTIONS DE NOMS DES COMPAGNIES MINIERES SISES EN
ABITIBI-TEMISCAMINGUE (QUEBEC) 285 PAULA SJOBLOM: FINNISH COMPANY NAMES:
STRUCTURE AND FUNCTION 297 JOSE ANTONIO SAURA RAMI / XAVTER TOMAS ARIAS:
ERGONYMY IN NORTHERN ARAGON (SPAIN) 307 HOLGER WOCHELE: HOTEL NAMES IN
ITALY AND ROMANIA * A COMPARATIVE ANALYSIS 317 PART IV: NAMES IN
ECONOMIC HISTORY MARTINA PITZ: ELEMENTS POUR UNE APPROCHE ONOMASTIQUE DU
GRAND DOMAINE CAROLINGIEN 331 ANGELO GAROVI: VON DEN LOMBARDEN ZUM
LOMBARDZINS ODER: DER EINFLUSS ITALIENISCHER KAUFLEUTE AUF DIE RECHTS-
UND WIRTSCHAFTSSPRACHE 343 CONTENTS 7 LIEVE VANGEHUCHTEN / ALMUDENA
BASANTA Y ROMERO-VALDESPINO: SURVIVANCES DANS LA LANGUE ESPAGNOLE DES
ACTIVITES ECONOMIQUE DES FLAMANDS DANS L'ESPAGNE DES SIECLES XVI-XVII
349 GERHARD KOB: VON DER KRANKENKASSE ZUR GESUNDHEITSKASSE:
RVO-KASSENNAMEN ALS SPIEGEL DER WIRTSCHAFTS- UND SOZIALGESCHICHTE 367
CHRISTA JOCHUM-GODGLUCK: DER STEINKOHLENBERGBAU UND SEINE SPUREN IN
SIEDLUNGSNAMEN DES SAARLANDES UND LOTHRINGENS 375 KATHARINA LEIBRING:
NAMES OF SWEDISH IRONWORKS * LANDMARKS OF FORGOTTEN PRODUCTION 391 LOES
H. MAAS: MICROTOPONYMS AS EVIDENCE OF INDUSTRIAL ACTIVITY IN THE
ACHTERHOEK AND IIEMERS (WITH SPECIAL REFERENCE TO DIE BRICK-YARDS AND
THE IRONWORKS) 401 CHRISTIAN ZSCHIESCHANG: OKONOMISCHE ASPEKTE DER
MIKROTOPONYMIE AN DER MITDEREN ELBE 413 LIST OF CONTRIBUTORS 431 |
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| title_auth | Names in commerce and industry past and present |
| title_exact_search | Names in commerce and industry past and present |
| title_exact_search_txtP | Names in commerce and industry past and present |
| title_full | Names in commerce and industry past and present ed. by Ludger Kremer ... |
| title_fullStr | Names in commerce and industry past and present ed. by Ludger Kremer ... |
| title_full_unstemmed | Names in commerce and industry past and present ed. by Ludger Kremer ... |
| title_short | Names in commerce and industry |
| title_sort | names in commerce and industry past and present |
| title_sub | past and present |
| topic | Brand name products Congresses Namenbildung (DE-588)4250170-2 gnd Markenname (DE-588)4114513-6 gnd |
| topic_facet | Brand name products Congresses Namenbildung Markenname Konferenzschrift 2006 Antwerpen |
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