Communication and new media: from broadcast to narrowcast
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
South Melbourne [u.a.]
Oxford Univ. Press
2007
|
| Edition: | Repr. |
| Subjects: | |
| Online Access: | Klappentext |
| Physical Description: | XIX, 420 S. 26cm |
| ISBN: | 9780195553550 0195553551 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | communication and new media
FROM BROADCAST TO NARROWCAST
A NEW APPROACH
Using a political economy approach, the authors argue the era of mass communication
—
of broadcast communication to mass audiences
—
is over. In the digital age, the message
is narrowcast to the audience, which is composed of individual citizen-consumers.
COMPREHENSIVE INTRODUCTION TO MEDIA AND COMMUNICATIONS
■
Traces the historical development from mass communication to new technologies
■
Examines the economic organisation of media old and new
■
Presents theoretical frameworks about the media
■
Explores how new media extends and eclipses old media
■
Focuses not only on industries and technologies but also on their social and political
impacts
■
Introduces the unique concept of the surveillance economy
m
Delivers a strong focus on ethics, regulation and governance
ACCESSIBLE AND RELEVANT, WITH REAL-WORLD EXAMPLES
■
Packed with features to help students learn, including examples, case studies,
chapter objectives, keywords and summary points
■
Focused and sequential in themes
■
An engaging and direct style of writing
■
Real-life examples from new media practitioners about their transition to new
technologies
■
Examples and case studies based on real knowledge of how the communication
industries work
|
| adam_txt |
communication and new media
FROM BROADCAST TO NARROWCAST
A NEW APPROACH
Using a political economy approach, the authors argue the era of mass communication
—
of broadcast communication to mass audiences
—
is over. In the digital age, the message
is narrowcast to the audience, which is composed of individual citizen-consumers.
COMPREHENSIVE INTRODUCTION TO MEDIA AND COMMUNICATIONS
■
Traces the historical development from mass communication to new technologies
■
Examines the economic organisation of media old and new
■
Presents theoretical frameworks about the media
■
Explores how 'new' media extends and eclipses 'old' media
■
Focuses not only on industries and technologies but also on their social and political
impacts
■
Introduces the unique concept of the surveillance economy
m
Delivers a strong focus on ethics, regulation and governance
ACCESSIBLE AND RELEVANT, WITH REAL-WORLD EXAMPLES
■
Packed with features to help students learn, including examples, case studies,
chapter objectives, keywords and summary points
■
Focused and sequential in themes
■
An engaging and direct style of writing
■
Real-life examples from new media practitioners about their transition to new
technologies
■
Examples and case studies based on real knowledge of how the communication
industries work |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Hirst, Martin Harrison, John |
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| author_sort | Hirst, Martin |
| author_variant | m h mh j h jh |
| building | Verbundindex |
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| callnumber-raw | P90 |
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| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | AP 18000 AP 18550 |
| ctrlnum | (OCoLC)85629526 (DE-599)BVBBV023245127 |
| dewey-full | 302.2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2 |
| dewey-search | 302.2 |
| dewey-sort | 3302.2 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| discipline_str_mv | Allgemeines Soziologie |
| edition | Repr. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T20:25:27Z |
| indexdate | 2024-07-09T21:13:59Z |
| institution | BVB |
| isbn | 9780195553550 0195553551 |
| language | English |
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| physical | XIX, 420 S. 26cm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | Oxford Univ. Press |
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| spelling | Hirst, Martin Verfasser (DE-588)1237388589 aut Communication and new media from broadcast to narrowcast Martin Hirst ; John Harrison Repr. South Melbourne [u.a.] Oxford Univ. Press 2007 XIX, 420 S. 26cm txt rdacontent n rdamedia nc rdacarrier Massenmedien Communication Mass media Telekommunikation (DE-588)4059360-5 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Elektronische Medien (DE-588)4151918-8 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Neue Medien (DE-588)4196910-8 s DE-604 Elektronische Medien (DE-588)4151918-8 s Telekommunikation (DE-588)4059360-5 s Internet (DE-588)4308416-3 s Harrison, John Verfasser aut Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016430596&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Hirst, Martin Harrison, John Communication and new media from broadcast to narrowcast Massenmedien Communication Mass media Telekommunikation (DE-588)4059360-5 gnd Neue Medien (DE-588)4196910-8 gnd Elektronische Medien (DE-588)4151918-8 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4059360-5 (DE-588)4196910-8 (DE-588)4151918-8 (DE-588)4308416-3 |
| title | Communication and new media from broadcast to narrowcast |
| title_auth | Communication and new media from broadcast to narrowcast |
| title_exact_search | Communication and new media from broadcast to narrowcast |
| title_exact_search_txtP | Communication and new media from broadcast to narrowcast |
| title_full | Communication and new media from broadcast to narrowcast Martin Hirst ; John Harrison |
| title_fullStr | Communication and new media from broadcast to narrowcast Martin Hirst ; John Harrison |
| title_full_unstemmed | Communication and new media from broadcast to narrowcast Martin Hirst ; John Harrison |
| title_short | Communication and new media |
| title_sort | communication and new media from broadcast to narrowcast |
| title_sub | from broadcast to narrowcast |
| topic | Massenmedien Communication Mass media Telekommunikation (DE-588)4059360-5 gnd Neue Medien (DE-588)4196910-8 gnd Elektronische Medien (DE-588)4151918-8 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Massenmedien Communication Mass media Telekommunikation Neue Medien Elektronische Medien Internet |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016430596&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hirstmartin communicationandnewmediafrombroadcasttonarrowcast AT harrisonjohn communicationandnewmediafrombroadcasttonarrowcast |