A framework for marketing management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2009
|
| Edition: | 4. ed., Pearson internat. ed. |
| Series: | Pearson Education
|
| Subjects: | |
| Physical Description: | 384 S. graph. Darst. |
| ISBN: | 0137131844 9780137131846 |
Staff View
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Record in the Search Index
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| isbn | 0137131844 9780137131846 |
| language | English |
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| physical | 384 S. graph. Darst. |
| publishDate | 2009 |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut A framework for marketing management Philip Kotler; Kevin Lane Keller 4. ed., Pearson internat. ed. Upper Saddle River, NJ Pearson Prentice Hall 2009 384 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Pearson Education Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Keller, Kevin Lane 1956- A framework for marketing management Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | A framework for marketing management |
| title_auth | A framework for marketing management |
| title_exact_search | A framework for marketing management |
| title_exact_search_txtP | A framework for marketing management |
| title_full | A framework for marketing management Philip Kotler; Kevin Lane Keller |
| title_fullStr | A framework for marketing management Philip Kotler; Kevin Lane Keller |
| title_full_unstemmed | A framework for marketing management Philip Kotler; Kevin Lane Keller |
| title_short | A framework for marketing management |
| title_sort | a framework for marketing management |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement Fallstudiensammlung |
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