A framework for marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Prentice Hall
2009
|
| Ausgabe: | 4. ed., Pearson internat. ed. |
| Schriftenreihe: | Pearson Education
|
| Schlagworte: | |
| Beschreibung: | 384 S. graph. Darst. |
| ISBN: | 0137131844 9780137131846 |
Internformat
MARC
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Datensatz im Suchindex
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed., Pearson internat. ed. |
| format | Book |
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| indexdate | 2024-07-09T21:13:43Z |
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| isbn | 0137131844 9780137131846 |
| language | English |
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| physical | 384 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Pearson Prentice Hall |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut A framework for marketing management Philip Kotler; Kevin Lane Keller 4. ed., Pearson internat. ed. Upper Saddle River, NJ Pearson Prentice Hall 2009 384 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Pearson Education Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | A framework for marketing management |
| title_auth | A framework for marketing management |
| title_exact_search | A framework for marketing management |
| title_exact_search_txtP | A framework for marketing management |
| title_full | A framework for marketing management Philip Kotler; Kevin Lane Keller |
| title_fullStr | A framework for marketing management Philip Kotler; Kevin Lane Keller |
| title_full_unstemmed | A framework for marketing management Philip Kotler; Kevin Lane Keller |
| title_short | A framework for marketing management |
| title_sort | a framework for marketing management |
| topic | Marketing Management Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketingmanagement Fallstudiensammlung |
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