APA (7th ed.) Citation

Kotler, P., & Keller, K. L. (2009). A framework for marketing management (4. ed., Pearson internat. ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 4. ed., Pearson internat. ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2009.

MLA (9th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. 4. ed., Pearson internat. ed. Pearson Prentice Hall, 2009.